Leser gewinnen
Mithilfe von Daten können Sie neue Leser gewinnen, Einblicke in Ihre Zielgruppe erhalten, Ihre Inhalte entsprechend anpassen und die Nutzerbindung erhöhen.
Mehr Nutzer gewinnen
Mit Analysen, Umfragen und weiteren Tools erhalten Sie Einblicke in Ihre Leserschaft und können neue Nutzer gewinnen.
Website-Traffic erhöhen
Verwenden Sie die Google Suche, Newsletter, Anzeigen und das Teilen von Inhalten in sozialen Netzwerken, um mehr Zugriffe zu erzielen.
Nutzerbindung verbessern
Verwenden Sie Recirculation, Videos und Core Web Vitals, um die Interaktionen und die Bindung Ihrer Besucher zu erhöhen.
Tuoi Tre Newspapers’ Data-Driven Evolution
A Vietnamese news publication personalized their reader experience through content analysis and data integration.
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
ACM grows Audience Engagement and Search Traffic
Innovative AI-assisted SEO and Personalised Content Recirculation boost engagement
A Legacy of Ink, A Future of Inclusion
Mainichi Shimbun's Pursuit of Diversity in Japanese Journalism
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Periodico AM: Asserting Locality and Immediacy
Local newspaper in Mexico innovates to better reach their audience.
Publisher Center
Erreichen Sie neue Zielgruppen und begeisterte Nachrichtenleser bei Google News
Amar Ujala's Gamified News Boosts Engagement & Loyalty
Gamified News Experience Fuels 44% Growth in First-Party Data and 14% Increase in Loyal Users
Manorama Online 2.5: Enhancing User Experience
Developing an Enhanced Interface and Experience on Web and e-reader platforms
El Sol de México: Aligning Processes with Audience Needs
Participating in the Lab was key in their progress to strengthen their Audience Strategy.
A new audience with online video news bulletins
The West Australian launches “Up Late with Ben Harvey”, in partnership with Google
Publisher Center
Erreichen Sie neue Zielgruppen und begeisterte Nachrichtenleser bei Google News
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
BurdaForward app offers refreshing approach to news fatigue
German media group provides critical information while limiting harmful triggers.
Account linking improves engagement and retention
News Corp Australia subscribers with Google-linked accounts have better engagement and retention
Unlocking Video Success: The ABP Live Story
48% New Viewers, 43% More Views, 100M+ Minutes
ACM grows Audience Engagement and Search Traffic
Innovative AI-assisted SEO and Personalised Content Recirculation boost engagement
Transforming Social Followers to Subscribers
How The Daily Aus was able to turn social engagement into sustainable growth
Dong-A Ilbo increases engagement through improved UX
Dong-A Ilbo’s revamped website focuses on reader readability, convenience and personalisation.
Customer Data Platform (CDP) enables content personalization
Indian Express Sees Early Success with Data-Driven Personalization
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Hankyoreh doubles user engagement by revamping mobile app
Redesign the mobile app with personalized content to strengthen the membership
ACM grows Audience Engagement and Search Traffic
Innovative AI-assisted SEO and Personalised Content Recirculation boost engagement
Customer Data Platform (CDP) enables content personalization
Indian Express Sees Early Success with Data-Driven Personalization
Sanoma steps up account personalization
Finnish media brand boosts user engagement with My News Service features.
BurdaForward app offers refreshing approach to news fatigue
German media group provides critical information while limiting harmful triggers.
Dong-A Ilbo increases engagement through improved UX
Dong-A Ilbo’s revamped website focuses on reader readability, convenience and personalisation.
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Medialivre shifts culture to digital-first
Global Agenda tool puts cross-brand collaboration front and center.
Creating a more user-centric news experience
Il Sole 24 Ore’s new site search function helps users find more in-depth information.
Account linking improves engagement and retention
News Corp Australia subscribers with Google-linked accounts have better engagement and retention
A new audience with online video news bulletins
The West Australian launches “Up Late with Ben Harvey”, in partnership with Google
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Alle Ressourcen
Tools, Schulungen und Ressourcen, die wir zusammen mit Branchenexperten, Akademikern und Nachrichtenorganisationen auf der ganzen Welt entwickelt haben.