Quintype Bold CMS
Born out of the joint venture between The Quint & Bloomberg, Quintype is an India-based CMS solution with a modular architecture that focuses on flexibility, but requires technical expertise for full utilization.
- Indian vendor emerging from a custom-built newspaper platform, today focused on South Asia and Middle East
- Targeted mainly at mid-sized independent news organizations that seek digital agility but lack deep budgets or IT capacity, and are willing to trade off ease of deployment for limited advanced customization capabilities
- Key customers include The New Indian Express, Sakal Media Group and The Outlook Group.
Likely fit
Quintype is suitable for mid-sized independent news organizations in the India and Southeast Asia region seeking a headless CMS solution that emphasizes editorial ease over advanced audience management features. However, organizations expecting quick feature rollouts or requiring deep customization might find the platform’s limitations and support challenges restrictive. While its flexibility appeals to digital-first publishers, there’s a risk of vendor lock-in for those relying on Quintype for frequent customizations.
At a glance
Primary Customer Fit
Mid-sized independent news organizations
Secondary Fit
Small chain of news organizations
Most Active Geographies
Asia-Pac
Official Support Hours
24X7 Support, via email, chatbot and live chat
Officially Supported Languages for User Interface
EN
Third-party Language Support Available?
No
License Model
Monthly subscription fee based on traffic. Median price is around $4,000 per month for a mid-range regional publisher.
Scope Summary
Complete publishing package with limited customization suitable for regional publishers in Asia-Pac and the Middle East
Tech Base
SaaS Model with AWS Hosting included
Cloud Model
SaaS
Headquarters
Bengaluru, Karnataka, India
Head Count
90
What customers report
- Flexibility and extensibility, allowing publishers to integrate with various third-party tools and services
- AI and LLM integration for content tasks, including headline generation, is seen as a promising feature
- Good fit for small editorial teams with limited technical expertise
- Flexible in terms of user traffic limits compared to some other CMS options
- Development of new features requested by users can be delayed due to platform priorities
- Limitations in highly customized content rendering, especially for long-form, complex content
- Customizations beyond the out-of-the-box features require technical support, which can be costly
- Reliance on Quintype itself for frequent customizations may lead to vendor lock-in, raising concerns about flexibility for evolving needs
- You need to pay extra for paywall and membership services via add-on module
Background
- Founded in 2015, Quintype is headquartered in Bengaluru, India, with offices in Jaipur, Dubai & New York.
- Initially developed as a CMS platform for The Quint newspaper, it evolved into a commercial platform serving over 1.5B+ monthly pageviews across 300+ publishers. While the platform has expanded to serve international markets, its core strength is supporting mid-sized digital-first publishers, prioritising content agility over extensive custom workflows. Customers have praised its forward-looking generative AI enhancements, including the ability to leverage custom LLMs.
- The headless CMS approach allows integration flexibility, but customers frequently mention challenges with customization and a reliance on Quintype for technical adjustments, raising questions about scalability for more complex needs. Although the platform offers integrations with modern tools and services, the lack of deep customization options can frustrate larger organizations with complex publishing needs.
- The customer base is mainly mid-sized independent publishers, and Quintype is expanding to international markets, but many users feel it has yet to prove its adaptability outside core markets. While it has made progress in the Middle East and Southeast Asia, its footprint in Europe and North America remains limited, and its ability to meet the diverse requirements of these regions has yet to be thoroughly tested.
- Quintype’s go-to-market approach emphasizes mid-sized independent news organizations, with ambitions to expand AI-driven features. Still, concerns persist about whether it can maintain the responsiveness and customization required for larger clients.
Package scope (as reported by vendor)
| Core platform - i.e., bundled in product (yes/no/beta) | Add-On (yes/custom/3rd party) | |
|---|---|---|
|
Content lifecycle: author / classify / edit / approve / publish / re-purpose / archive / dispose
|
Yes
|
|
|
Basic digital / voice / media asset management
|
Yes
|
|
|
Support print publishing
|
Yes
|
|
|
Simple social media re-publishing
|
No
|
3rd Party
|
|
Optional modules: forms / polls / social widgets / etc
|
No
|
3rd Party
|
|
Connector library (OOTB connectors, APIs, etc.)
|
Yes
|
|
|
Bundled CDN (with DDOS protection)
|
Yes
|
|
|
User registration
|
Yes
|
|
|
Subscription management and fulfillment - digital
|
No
|
Yes
|
|
Subscription or membership
|
No
|
Yes
|
|
Personalisation
|
No
|
3rd Party
|
|
Ad management - digital
|
No
|
3rd Party
|
|
Ad management - print
|
No
|
|
|
Content management
|
No
|
Yes
|
|
Research
|
Yes
|
|
|
Content management
|
No
|
3rd Party
|
|
Video management / OVP
|
No
|
3rd Party
|
|
Audio management / podcasting
|
No
|
3rd Party
|
|
Data journalism and visualisation
|
No
|
3rd Party
|
|
Classifieds
|
No
|
|
|
Commenting / community features/
|
No
|
Yes
|
|
Newsletter production and management
|
No
|
3rd Party
|
|
Notifications and alerts
|
No
|
3rd Party
|
|
A/B testing
|
No
|
3rd Party
|
|
SEO
|
Yes
|
|
|
Multi-title management with variable inheritance
|
Yes
|
|
|
Complex layout and subsite / subsection cloning
|
Yes
|
|
|
AR- / VR- enhanced services
|
No
|
|
|
Audience segmentation
|
No
|
|
|
Online user / partner forums
|
Yes
|
|
|
Regular user group meetings
|
No
|
|