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Featured resources
Fundamentals Lab
Increase traffic with newsletters
News Consumer Insights
Get data-driven recommendations for your site
Trainings
Increase site traffic with Google Ads
Increase traffic with social sharing
Increase traffic with newsletters
Increase traffic with Google's search products
Increase traffic with web notifications
Increase traffic with Search
Increase site traffic
Use Search, newsletters, social sharing and ads to attract more visits.
Products
News Consumer Insights
Get data-driven recommendations for your site
Google Looker Studio
Unlock the power of your data with interactive dashboards and beautiful reports
News Tagging Guide
Identify what reader behaviours you should be measuring in Google Analytics and easily generate tags for your site to collect better data and unlock new insights.
Lighthouse
Improve your news site's performance, accessibility and SEO
Publisher Centre
Reach new audiences and avid news readers on Google News
Realtime Content Insights
Identify the most popular articles and videos for your audience
Google Search Console
Improve your performance on Google Search
Core Web Vitals
Improve your news site's user experience
PageSpeed Insights
Make your news site fast on all devices
Google Analytics
Get essential audience insights
Stories
Amplifying audience engagement through technology
Lampung.co's audience engagement soars with technical training and content curation
Sinar Harian develops in-house reader insights training to sustain their digital future
Find out how the team at Sinar Harian are upskilling their newsroom in data literacy and gaining a better understanding of their audience
Push Notifications Drive More Views to Content
Populis' work culture and approach to engagement were transformed through the Local News Foundry program
News app connects Indonesian publisher with readers
Disway's mobile app a game-changer for its channel strategy
Engagement up as Indonesian publisher upskills
Suara Cirebon's digital transformation drives audience engagement
An inside look into ABS-CBN’s culture of data-centricity
Find out how ABS-CBN is developing a culture of data-centricity by embedding insights inside their daily activities and processes
The Straits Times developed initiatives to grow untapped audiences by experimenting with new channels and new content
Learn more about the way The Straits Times is hoping to drive engagement with a new audience, by rethinking channels as a product rather than a means of distribution
Pùblico's strategy to increase sub retention
Público increases reach of digital subscribers through pivotal changes
How La Croix boosted subscription performance
La Croix, a French news publisher, shifts to digital-first from print
The Irish Times increases revenue
Irish Times accelerates digital growth and successfully extends audience reach
The Daily Maverick reaches their North Star goal
Daily Maverick grows their audience in South Africa through data insight
Enacting tactics to grow revenue and subscriber base
Armed with new confidence, the Burlington Buzz sets new revenue and audience goals
Audience insights powered by AI
"Operating a news site, but not being able to own the user data is is the biggest problem that the Korean news industry is facing." -Seung-Il Kim, Digital Editor of Strategy, The Busan Ilbo
Thai publisher’s data-driven strategy to build a more engaged and loyal subscriber base
Thairath's data-driven initiative enables teams to analyze key data on reader behavior to improve content strategy
In-depth reporting on women’s issues in India
Bridging the language gap
‘One of the biggest challenges that immigrants have is that it's harder to get local news, especially in their language. So it's very important for us to be able to help this community.’ -Rocio Tirado, Chief Operating Officer, Jambalaya News
Building deeper audience relationships
Energetic City used News Consumer Insights to help create personalised strategies
Colombian daily launches digital talent incubator
El Tiempo needed more tech-savvy staff – so they created a recruitment and training programme to attract recent college graduates to the news industry.
Democratising newsroom tech in Latin America
La Diaria launched Utopia, an open-sourced platform to allow small newsrooms to manage their entire business, supporting independent media in Latin America
Daily Maverick turns data into revenue
Daily Maverick is a South African daily online publisher serving up a unique blend of news, investigations, expert political analysis and opinion. Since its founding in 2009, the publication has set itself apart with a distinctive editorial voice and a strong focus on investigative reporting.
An experiment in open data and civic participation
READr explores how to build trust in news through reader engagement and participation
Digital transformation for cooperative journalism
Les coops de l'information is a cooperative of six publications in Quebec
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Start building your audience
Understand and grow your audience with analytics, surveys and tools.
Keep visitors engaged
Engage and retain visitors by using article recirculation, videos and Core Web Vitals.
All resources
Tools, training and resources designed in partnership with industry experts, academics and news organisations around the world.