All resources
Tools, training and resources designed in partnership with industry experts, academics and news organisations around the world.
All resources
Pinpoint
Upload and analyse large numbers of documents with the power of Google Search, AI and machine learning.
Introduction to Machine Learning
With help from the London School of Economics and Political Science, VRT News and Texty our Journalism AI courses offer an insight on how journalists are using machine learning in their newsrooms.
Video: Getting started with Google Trends
Video: Getting started with Pinpoint
Video: Google Earth and mapping technologies for journalists
Video: Keeping journalists safe online
Video: Google tools for fact-checkers
Investigative Reporting
From Google Public Data Explorer to Google Search, this intensive course will help journalists interpret a range of online sources to strengthen their efficiency and efficacy of in-depth research.
Hands-on Machine Learning
This course teaches journalists how to use Machine Learning for their reporting. You will learn how to train a Machine Learning model to identify and classify images in vast datasets.
Fundamentals
Strengthen your digital skills by learning advanced techniques on familiar tools like Google Search, Google Maps and Google Trends.
Creating safe spaces in Latin American media
Chicas Poderosas works to coach and support women and LGBTQ+ journalists
Bringing underreported stories to attention
A women-founded network of journalists and news organisations across Mexico
Keeping drivers safe with AI-powered journalism
The Boston Globe’s investigation into automotive records yields a Pulitzer Prize
Advocates for equity in Australia
Media Diversity Australia advocates for greater diversity in Australian media
Digital transformation for cooperative journalism
Les coops de l'information is a cooperative of six publications in Quebec
Fighting Climate Change with Geo-Journalism
Ripples Nigeria is a news platform committed to data-driven environmental reporting
An experiment in open data and civic participation
READr explores how to build trust in news through reader engagement and participation
A collaborative effort to fight misinformation
CekFakta is a collaborative effort to fight the spread of misinformation and disinformation.
Fighting misinformation in India
DataLEADS, the India training network has trained more than 35,000 Indian journalists
Audience insights powered by AI
"Operating a news site, but not being able to own the user data is is the biggest problem that the Korean news industry is facing." -Seung-Il Kim, Digital Editor of Strategy, The Busan Ilbo
Alma Preta: A new voice for Black media in Brazil
Alma Preta informs Brazilian society from a Black and peripheral racial perspective
Bridging the language gap
‘One of the biggest challenges that immigrants have is that it's harder to get local news, especially in their language. So it's very important for us to be able to help this community.’ -Rocio Tirado, Chief Operating Officer, Jambalaya News
Get started with Google Analytics 4
Fundamentals Lab
Keep visitors engaged
Engage and retain visitors by using article recirculation, videos and Core Web Vitals.
Increase site traffic
Use Search, newsletters, social sharing and ads to attract more visits.
Start building your audience
Understand and grow your audience with analytics, surveys and tools.
Bonnier News launches GenAI tool in record time
Swedish media company builds generative AI solution for efficient native content production.
Google Trends: See what’s trending across Google Search, Google News and YouTube.
Advanced Google Trends
Basics of Google Trends
Medialivre shifts culture to digital-first
Global Agenda tool puts cross-brand collaboration front and center.
JoonAng Ilbo Pioneers the Subscription Journalism Era
Redesign the mobile app with personalized content to strengthen the membership
NCI Landing Page
News Consumer Insights (NCI) is an AI-powered reporting assistant from Google built for news organizations like yours.
Hankyoreh doubles user engagement by revamping mobile app
Redesign the mobile app with personalized content to strengthen the membership
Transforming Social Followers to Subscribers
How The Daily Aus was able to turn social engagement into sustainable growth
Customer Data Platform (CDP) enables content personalization
Indian Express Sees Early Success with Data-Driven Personalization
Creating a more user-centric news experience
Il Sole 24 Ore’s new site search function helps users find more in-depth information.
Journalistic Creators Lab 2024
The GNI Journalistic Creators Lab tackles these challenges by pairing pioneering journalistic creators with skilled coaches, who offer tailored mentorship and consulting throughout the program.
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Sharing articles to boost digital subscriptions
French daily newspaper Libération increases subscriptions with new “share with a friend” and datawall features.
Google Trends
Use real-time search data to bring people the stories that they’re looking for.
Google Earth
See the entire world from wherever you are via satellite imagery, maps, terrain, 3D buildings and more.
Google Ad Manager
Grow ad revenue and protect your brand wherever people are watching, playing or engaging
Google Search
Research with precision. Simple tools and tips to help you get better results, faster.
Local News Publications moves to Google Ad Manager
Significantly growing their digital advertising revenue
My City Logan delivers strong digital ad presence
Capitalizing on a strong established readership in the local market.
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
BurdaForward app offers refreshing approach to news fatigue
German media group provides critical information while limiting harmful triggers.
Account linking improves engagement and retention
News Corp Australia subscribers with Google-linked accounts have better engagement and retention
Sanoma steps up account personalization
Finnish media brand boosts user engagement with My News Service features.
A new audience with online video news bulletins
The West Australian launches “Up Late with Ben Harvey”, in partnership with Google
ACM grows Audience Engagement and Search Traffic
Innovative AI-assisted SEO and Personalised Content Recirculation boost engagement
Unlocking Video Success: The ABP Live Story
48% New Viewers, 43% More Views, 100M+ Minutes
Dong-A Ilbo increases engagement through improved UX
Dong-A Ilbo’s revamped website focuses on reader readability, convenience and personalisation.
Digital hyperlocal Crux applies new ad solutions
Monetising both hyperlocal and network audiences with direct and programmatic ads
A Legacy of Ink, A Future of Inclusion
Mainichi Shimbun's Pursuit of Diversity in Japanese Journalism
Increase the CVR of the Nikkei Online Edition
Nikkei uncovered insights to enhance user acquisition effectively by optimizing UI/UX Design.
Gruner + Jahr drives a cultural shift toward AI
Publisher creates cross-team working groups to foster innovation and agility.
Promoting positive discussion to engage readers
Delfi’s new user-commenting platform uses AI to combat disinformation.
How Eenadu increased ad fill rate and revenue by 15%
Eenadu designs new Ad Management System (AMS), increasing revenue.
Manorama Online 2.5: Enhancing User Experience
Developing an Enhanced Interface and Experience on Web and e-reader platforms
Student offer drives high engagement and retention
Attracting the next generation of subscribers to the West Australian with Reader Revenue Manager.
Inspiring Pakistan’s youth to make and consume news in new ways
Discover how The Current is putting youth at the heart of its mission to reimagine the newsroom and engage younger audiences
Amplifying audience improving Core Web Vitals
Itatiaia experienced an increase in audience engagement following the optimization of Core Web Vitals metrics.
US and Canada Pre-launch Lab Cohort 2024
Google is providing hands-on coaching and curriculum to 25 early-stage digital news and information efforts. Learn about the 2024 U.S. and Canada cohort.
Periodico AM: Asserting Locality and Immediacy
Local newspaper in Mexico innovates to better reach their audience.
El Sol de México: Aligning Processes with Audience Needs
Participating in the Lab was key in their progress to strengthen their Audience Strategy.
Stuff, New Zealand news publisher, builds for the future
Stuff redesigned and rebuilt their site with future-fit technology.
Spanish media group catches the AI wave
HENNEO undertakes a wide-ranging initiative to integrate AI across its operations.
How a digital news site in Uttarakhand grew its digital ad revenue
Uttra News increases ad revenue by 484% with Progressive Web App technology
Grow Reader Revenue
Earn revenue from your audience with subscriptions, memberships and contributions.
Environmental Journalism
Around the world, wildfires, flooding and other extreme weather continue to affect our health, our economies and our future together on our planet. Explore the tools to help tell the story.
Data Journalism
From beginner to advanced, strengthen your ability to analyze and interpret data with Google Trends and a range of tools from Google and beyond.
YouTube Creator Academy: Improving your YouTube skills
Public Data Explorer: Access a world of data.
Data Studio: Make interactive data visualizations
Google Historical Imagery: Google Earth Pro, Maps and Timelapse
Multimedia Storytelling
This course will empower you to transcend words and take your audience to the heart of the story with dynamic, interactive and exciting visuals that you create.
Password Alert: Protect yourself from password theft.
2-Step Verification: Stronger security for your Google account.
Safety and Security
Strengthen your digital safety with 2-step verification, password protection and a range of tools to help both freelance journalists and those working within small, medium and large news organizations.
Google Translate: Verify content in 100+ languages.
Google Earth: Pinpoint eyewitness locations.
Verification: Chrome Plugins and Extensions
Verification: Advanced Reverse Image Search
Verification: Google Search
Google Fact Check Tools
Verification
Explore time-saving methods and digital tools to help verify the authenticity and accuracy of images, videos and reports found on social media and across the web.