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Introduction to Machine Learning

Course

With help from the London School of Economics and Political Science, VRT News and Texty our Journalism AI courses offer an insight on how journalists are using machine learning in their newsrooms.

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Video: Getting started with Google Trends

Lesson
Google Trends allows you to explore a sample of search requests, by topic and over time.
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Video: Getting started with Pinpoint

Lesson
Explore and analyse thousands of documents with Google's research tool, Pinpoint.
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Video: Google Earth and mapping technologies for journalists

Lesson
Discover how journalists can use Google Earth and mapping technologies
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Video: Keeping journalists safe online

Lesson
Enhance your online safety as a journalist with best practices and tools from Google.
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Video: Google tools for fact-checkers

Lesson
Explore digital tools designed specifically for fact-checkers and journalists
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Investigative Reporting

Course

From Google Public Data Explorer to Google Search, this intensive course will help journalists interpret a range of online sources to strengthen their efficiency and efficacy of in-depth research.

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Hands-on Machine Learning

Course

This course teaches journalists how to use Machine Learning for their reporting. You will learn how to train a Machine Learning model to identify and classify images in vast datasets.

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Fundamentals

Course

Strengthen your digital skills by learning advanced techniques on familiar tools like Google Search, Google Maps and Google Trends.

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Pinpoint

Product

Upload and analyse large numbers of documents with the power of Google Search, AI and machine learning.

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Creating safe spaces in Latin American media

Case Study

Chicas Poderosas works to coach and support women and LGBTQ+ journalists

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Bringing underreported stories to attention

Case Study

A women-founded network of journalists and news organisations across Mexico

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Keeping drivers safe with AI-powered journalism

Case Study

The Boston Globe’s investigation into automotive records yields a Pulitzer Prize

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Advocates for equity in Australia

Case Study

Media Diversity Australia advocates for greater diversity in Australian media

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Digital transformation for cooperative journalism

Case Study

Les coops de l'information is a cooperative of six publications in Quebec

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Fighting Climate Change with Geo-Journalism

Case Study

Ripples Nigeria is a news platform committed to data-driven environmental reporting

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An experiment in open data and civic participation

Case Study

READr explores how to build trust in news through reader engagement and participation

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A collaborative effort to fight misinformation

Case Study

CekFakta is a collaborative effort to fight the spread of misinformation and disinformation.

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Fighting misinformation in India

Case Study

DataLEADS, the India training network has trained more than 35,000 Indian journalists

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Audience insights powered by AI

Case Study

"Operating a news site, but not being able to own the user data is is the biggest problem that the Korean news industry is facing." -Seung-Il Kim, Digital Editor of Strategy, The Busan Ilbo

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Alma Preta: A new voice for Black media in Brazil

Case Study

Alma Preta informs Brazilian society from a Black and peripheral racial perspective

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Bridging the language gap

Case Study

‘One of the biggest challenges that immigrants have is that it's harder to get local news, especially in their language. So it's very important for us to be able to help this community.’ -Rocio Tirado, Chief Operating Officer, Jambalaya News

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Get started with Google Analytics 4

Program
Have you tagged your events? Learn about how Google Analytics 4 measures traffic, export your data, and set your analytics up for success ahead of July 1st.
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Fundamentals Lab

Program
Grow your audiences and revenue with support from industry experts, other publishers, and Google
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Keep visitors engaged

Course

Engage and retain visitors by using article recirculation, videos and Core Web Vitals.

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Increase site traffic

Course

Use Search, newsletters, social sharing and ads to attract more visits.

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Start building your audience

Course

Understand and grow your audience with analytics, surveys and tools.

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News Consumer Insights

Product

Get data-driven recommendations for your site

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Gruner + Jahr drives a cultural shift toward AI

Case Study

Publisher creates cross-team working groups to foster innovation and agility.

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Promoting positive discussion to engage readers

Case Study

Delfi’s new user-commenting platform uses AI to combat disinformation.

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How Eenadu increased ad fill rate and revenue by 15%

Case Study

Eenadu designs new Ad Management System (AMS), increasing revenue.

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Manorama Online 2.5: Enhancing User Experience

Case Study

Developing an Enhanced Interface and Experience on Web and e-reader platforms

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Student offer drives high engagement and retention

Case Study

Attracting the next generation of subscribers to the West Australian with Reader Revenue Manager.

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Inspiring Pakistan’s youth to make and consume news in new ways

Case Study

Discover how The Current is putting youth at the heart of its mission to reimagine the newsroom and engage younger audiences

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NCI Landing Page

Case Study

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Amplifying audience improving Core Web Vitals

Case Study

Itatiaia experienced an increase in audience engagement following the optimization of Core Web Vitals metrics.

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US and Canada Pre-launch Lab Cohort 2024

Case Study

Google is providing hands-on coaching and curriculum to 25 early-stage digital news and information efforts. Learn about the 2024 U.S. and Canada cohort.

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Determine your revenue model

Lesson
Diversify revenue with subscriptions, ads, and more
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Periodico AM: Asserting Locality and Immediacy

Case Study

Local newspaper in Mexico innovates to better reach their audience.

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El Sol de México: Aligning Processes with Audience Needs

Case Study

Participating in the Lab was key in their progress to strengthen their Audience Strategy.

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Stuff, New Zealand news publisher, builds for the future

Case Study

Stuff redesigned and rebuilt their site with future-fit technology.

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Spanish media group catches the AI wave

Case Study

HENNEO undertakes a wide-ranging initiative to integrate AI across its operations.

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How a digital news site in Uttarakhand grew its digital ad revenue

Case Study

Uttra News increases ad revenue by 484% with Progressive Web App technology

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Grow Reader Revenue

Course

Earn revenue from your audience with subscriptions, memberships and contributions.

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Environmental Journalism

Course

Around the world, wildfires, flooding and other extreme weather continue to affect our health, our economies and our future together on our planet. Explore the tools to help tell the story.

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Data Journalism

Course

From beginner to advanced, strengthen your ability to analyze and interpret data with Google Trends and a range of tools from Google and beyond.

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YouTube Creator Academy: Improving your YouTube skills

Lesson
Learn how to access and choose lessons that help strengthen your presence.
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Google Trends: Improving your search results.

Lesson
Refine your queries to get more useful data.
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Public Data Explorer: Access a world of data.

Lesson
Use high-quality data sets to create compelling visuals.
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Visualizing Data: Advanced Tilegrams.

Lesson
Generate your own Tilegram from data.
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Visualizing Data: Introduction to Tilegrams.

Lesson
A new way to map data.
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Data Studio: Make interactive data visualizations

Lesson
Give life to your datasets by creating powerful interactive visualizations with an easy-to-use studio.
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Dataset Search Quickstart Guide

Lesson
Search across millions of datasets on the web
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Google Sheets: Cleaning data

Lesson
Prepare your data for analysis and visualization.
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Google Sheets: Scraping data from the internet

Lesson
Build your own data sets using Google Sheets.
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YouTube: A storytelling tool.

Lesson
Find out how to cultivate and maintain a YouTube audience.
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Google Historical Imagery: Google Earth Pro, Maps and Timelapse

Lesson
Find out where a photo was taken and when it was uploaded.
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Multimedia Storytelling

Course

This course will empower you to transcend words and take your audience to the heart of the story with dynamic, interactive and exciting visuals that you create.

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Advanced Protection

Lesson
The strongest security for your Google account.
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Password Alert: Protect yourself from password theft.

Lesson
This simple Chrome extension is your first line of defense.
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2-Step Verification: Stronger security for your Google account.

Lesson
Add an extra layer of protection beyond your password.
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Safety and Security

Course

Strengthen your digital safety with 2-step verification, password protection and a range of tools to help both freelance journalists and those working within small, medium and large news organizations.

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Google Translate: Verify content in 100+ languages.

Lesson
Interpret descriptions, uploader information and place names.
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Google Earth: Pinpoint eyewitness locations.

Lesson
Find out where a photo was taken and when it was uploaded.
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Verification: Chrome Plugins and Extensions

Lesson
How to speed up the verification process using Google Chrome.
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Verification: Advanced Reverse Image Search

Lesson
How to separate genuine eyewitness accounts from misattributed content.
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Verification: Google Image Search

Lesson
Find visually similar images.
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Verification: Google Search

Lesson
Master advanced search shortcuts to filter results by date, relevance and language.
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Google Fact Check Tools

Lesson
These tools allow you to search for stories and images that have already been debunked and lets you add ClaimReview markup to your own fact checks.
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Verification

Course

Explore time-saving methods and digital tools to help verify the authenticity and accuracy of images, videos and reports found on social media and across the web.

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Global Fishing Watch: Monitor fishing fleets and vessels

Lesson
A guide to using Global Fishing Watch’s mapping tool to track global fishing activity.
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Data Source: Global Forest Watch.

Lesson
Deforestation data and monitoring tools.
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Visualizing Data: Flourish templates.

Lesson
A simple tool to help newsrooms create beautiful graphics.
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Google Sheets: Visualizing data

Lesson
Learn to build visualizations that help you interpret the data and tell data-driven stories.
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Pinpoint: A research tool for journalists

Lesson
Explore and analyze thousands of documents with Google's research tool, Pinpoint.
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Pinpoint

Course

In this course, we will look at tools to help you find stories faster.

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Google Earth Timelapse: Observing change

Lesson
Observe how the earth has changed over the course of the last 35 years.
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Introduction to Google Earth Studio

Lesson
A fully functional animation studio for Google Earth imagery.
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Google Earth creation tools: Tell your story across the world

Lesson
How to use Google Earth to create compelling stories
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Storytelling with Google Earth

Course

Explore how journalists can identify, embed or download imagery from Google Maps, Google Earth and StreetView to help visualize your stories.

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Storytelling with Google Trends

Lesson
Learn ways to contextualize Google Trends data and integrate it into your reporting.
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Advanced Google Trends

Lesson
Become a master of the Trends Explore tool with these simple tips for extracting precise data.
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Basics of Google Trends

Lesson
This beginner’s course will teach you the basics of Google Trends, using the free Trends Explore tool.
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Google Trends

Course

Use real-time search data to track topics and spot emerging trends with the free Trends Explore tool. Then, use that data to tell compelling stories about the issues that matter.

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Looking ahead to ML-powered journalism

Lesson
Key learnings and recommended resources to deepen your ML knowledge.
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Bias in Machine Learning

Lesson
Understand what ML bias is and how to avoid it.
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How does a machine learn?

Lesson
A step-by-step overview of the ML training process.
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How you can use Machine Learning

Lesson
Understand in what cases ML might be the solution to your problem.
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Different approaches to Machine Learning

Lesson
Learn to recognize what defines different machine learning solutions.
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Is Machine Learning the same thing as AI?

Lesson
Take a bird's eye view of machine learning within the AI landscape.
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Machine Learning, journalism and you

Lesson
How machine learning is entering your personal and professional life.
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Evaluate and Test

Lesson
How to interpret the output of your model and evaluate its performance
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Training your Machine Learning model

Lesson
Import your data in AutoML Vision and start the training process
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Data preparation

Lesson
Assess your use case, source and prepare your data
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Google Cloud AutoML Vision

Lesson
Learn how to set up AutoML Vision to prepare for the course exercise
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Investigating stories with Machine Learning

Lesson
How you can use Machine Learning in your reporting
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What is Machine Learning

Lesson
Machine Learning for journalists.
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Project Shield: Defend against digital censorship.

Lesson
A free tool to protect your site from Distributed Denial of Service (DDoS) attacks.
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Protect your election coverage

Lesson
In this module, we will look at tools to protect and secure your election coverage
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Election visualizations linked to Google Sheets

Lesson
Keep your election visualizations live by linking them to Google sheets
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Google Data GIF Maker

Lesson
Visualize data comparisons in minutes.
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Visualizing elections

Lesson
Bring elections to life with interactive visualizations
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Covering politics with Google Trends

Lesson
In this module, we will look at ways to use Google Trends to analyze searches specifically related to politics.
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Elections

Course

Whether you're covering an election campaign or reporting on results at the ballot box, here are a range of tools that can help prepare for your story. Dive in to GIF makers, visualizations and digital safety tools.

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Permissions: Source Google Data.

Lesson
Learn proper usage and citations for Google products.
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Voice Typing: Transcribe audio using Google Docs

Lesson
A quick and easy way to convert audio to text.
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Google Translate: Translations on-the-go.

Lesson
Speak the language just about anywhere in the world.
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Google Trends: Understanding the data.

Lesson
How to interpret Trends results.
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Google Trends: See what’s trending across Google Search, Google News and YouTube.

Lesson
Find stories and terms people are paying attention to.
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Google My Maps: Show where stories happen.

Lesson
Give important context by building interactive maps.
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Google Street View: Verify images.

Lesson
Check the authenticity of an eyewitness photo or video.
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Reverse Image Search: Verifying photos.

Lesson
Find photographs and uncover their backstories.
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Google News Archive: Access the past.

Lesson
Discover historical digital publications and scanned newspapers.
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Google Alerts: Stay in the know.

Lesson
Follow the breaking stories that are important to you.
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Advanced Search: Researching with precision.

Lesson
Simple tools and tips to help you get better results, faster.
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Tuoi Tre Newspapers’ Data-Driven Evolution

Case Study

A Vietnamese news publication personalized their reader experience through content analysis and data integration.

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Dong Nai Newspaper Grows Reach and Revenue

Case Study

Vietnamese publisher learns more about its readers to successfully boost engagement, and diversify revenue.

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Nghe An Newspaper Boosts Speed and Readership

Case Study

Vietnamese publisher participated in the Google News Initiative’s Advertising Lab to enhance their digital transformation.

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Business Reporting

Course

Build your digital skills on Google Sheets and learn how to identify and report on financial news stories with the help of visualization tools.

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GNI Live

Lesson
GNI Live
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Introduction to Google Earth Engine

Lesson
Use a multi-petabyte library of satellite imagery and data to detect changes, map trends, and quantify differences on the Earth's surface
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Access Google Finance data in Sheets

Lesson
Access Google Finance data in Google Sheets. Examine closing prices, percentage change or market movement over any timeframe.