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Tools, training and resources designed in partnership with industry experts, academics and news organisations around the world.

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Pinpoint

Product

Upload and analyse large numbers of documents with the power of Google Search, AI and machine learning.

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Introduction to Machine Learning

Course

With help from the London School of Economics and Political Science, VRT News and Texty our Journalism AI courses offer an insight on how journalists are using machine learning in their newsrooms.

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Video: Getting started with Google Trends

Lesson
Google Trends allows you to explore a sample of search requests, by topic and over time.
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Video: Getting started with Pinpoint

Lesson
Explore and analyse thousands of documents with Google's research tool, Pinpoint.
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Video: Google Earth and mapping technologies for journalists

Lesson
Discover how journalists can use Google Earth and mapping technologies
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Video: Keeping journalists safe online

Lesson
Enhance your online safety as a journalist with best practices and tools from Google.
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Video: Google tools for fact-checkers

Lesson
Explore digital tools designed specifically for fact-checkers and journalists
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Investigative Reporting

Course

From Google Public Data Explorer to Google Search, this intensive course will help journalists interpret a range of online sources to strengthen their efficiency and efficacy of in-depth research.

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Hands-on Machine Learning

Course

This course teaches journalists how to use Machine Learning for their reporting. You will learn how to train a Machine Learning model to identify and classify images in vast datasets.

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Fundamentals

Course

Strengthen your digital skills by learning advanced techniques on familiar tools like Google Search, Google Maps and Google Trends.

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Creating safe spaces in Latin American media

Case Study

Chicas Poderosas works to coach and support women and LGBTQ+ journalists

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Bringing underreported stories to attention

Case Study

A women-founded network of journalists and news organisations across Mexico

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Keeping drivers safe with AI-powered journalism

Case Study

The Boston Globe’s investigation into automotive records yields a Pulitzer Prize

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Advocates for equity in Australia

Case Study

Media Diversity Australia advocates for greater diversity in Australian media

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Digital transformation for cooperative journalism

Case Study

Les coops de l'information is a cooperative of six publications in Quebec

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Fighting Climate Change with Geo-Journalism

Case Study

Ripples Nigeria is a news platform committed to data-driven environmental reporting

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An experiment in open data and civic participation

Case Study

READr explores how to build trust in news through reader engagement and participation

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A collaborative effort to fight misinformation

Case Study

CekFakta is a collaborative effort to fight the spread of misinformation and disinformation.

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Fighting misinformation in India

Case Study

DataLEADS, the India training network has trained more than 35,000 Indian journalists

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Audience insights powered by AI

Case Study

"Operating a news site, but not being able to own the user data is is the biggest problem that the Korean news industry is facing." -Seung-Il Kim, Digital Editor of Strategy, The Busan Ilbo

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Alma Preta: A new voice for Black media in Brazil

Case Study

Alma Preta informs Brazilian society from a Black and peripheral racial perspective

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Bridging the language gap

Case Study

‘One of the biggest challenges that immigrants have is that it's harder to get local news, especially in their language. So it's very important for us to be able to help this community.’ -Rocio Tirado, Chief Operating Officer, Jambalaya News

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Get started with Google Analytics 4

Program
Have you tagged your events? Learn about how Google Analytics 4 measures traffic, export your data, and set your analytics up for success ahead of July 1st.
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Fundamentals Lab

Program
Grow your audiences and revenue with support from industry experts, other publishers, and Google
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Keep visitors engaged

Course

Engage and retain visitors by using article recirculation, videos and Core Web Vitals.

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Increase site traffic

Course

Use Search, newsletters, social sharing and ads to attract more visits.

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Start building your audience

Course

Understand and grow your audience with analytics, surveys and tools.

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News Consumer Insights

Product

Get data-driven recommendations for your site

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Bonnier News launches GenAI tool in record time

Case Study

Swedish media company builds generative AI solution for efficient native content production.

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Google Trends: See what’s trending across Google Search, Google News and YouTube.

Lesson
Find stories and terms people are paying attention to.
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Google Trends: Understanding the data.

Lesson
How to interpret Trends results.
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Advanced Google Trends

Lesson
Become a master of the Trends Explore tool with these simple tips for extracting precise data.
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Basics of Google Trends

Lesson
This beginner’s course will teach you the basics of Google Trends, using the free Trends Explore tool.
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Medialivre shifts culture to digital-first

Case Study

Global Agenda tool puts cross-brand collaboration front and center.

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JoonAng Ilbo Pioneers the Subscription Journalism Era

Case Study

Redesign the mobile app with personalized content to strengthen the membership

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NCI Landing Page

Case Study

News Consumer Insights (NCI) is an AI-powered reporting assistant from Google built for news organizations like yours.

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Hankyoreh doubles user engagement by revamping mobile app

Case Study

Redesign the mobile app with personalized content to strengthen the membership

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Transforming Social Followers to Subscribers

Case Study

How The Daily Aus was able to turn social engagement into sustainable growth

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Customer Data Platform (CDP) enables content personalization

Case Study

Indian Express Sees Early Success with Data-Driven Personalization

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Creating a more user-centric news experience

Case Study

Il Sole 24 Ore’s new site search function helps users find more in-depth information.

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Journalistic Creators Lab 2024

Case Study

The GNI Journalistic Creators Lab tackles these challenges by pairing pioneering journalistic creators with skilled coaches, who offer tailored mentorship and consulting throughout the program.

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French newspaper grows international audience

Case Study

Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.

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Sharing articles to boost digital subscriptions

Case Study

French daily newspaper Libération increases subscriptions with new “share with a friend” and datawall features.

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Project Shield

Product

Defend against digital censorship.

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Google data GIF Maker

Product

Visualise simple data comparisons.

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Tilegrams

Product

Build tiled cartograms to map data.

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Global Forest Watch

Product

Monitor deforestation data and maps.

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Password Alert

Product

Protect yourself from password theft.

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2-Step Verification

Product

Stronger security for your Google Account.

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Flourish

Product

Visualise data using customisable templates.

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Google Translate

Product

Speak the language pretty well anywhere you go.

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Google permission

Product

Learn proper usage and citations for Google products.

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Google Maps

Product

Show where stories happen by building interactive maps.

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Google Chrome

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Plug-ins and extensions that make your browser work even harder.

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Google Alerts

Product

Stay in the know on breaking stories that are important to you.

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Google Trends

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Use real-time search data to bring people the stories that they’re looking for.

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Google Earth

Product

See the entire world from wherever you are via satellite imagery, maps, terrain, 3D buildings and more.

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Google Search Console

Product

Improve your performance on Google Search

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Publisher Centre

Product

Reach new audiences and avid news readers on Google News

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Google Ad Manager

Product

Grow ad revenue and protect your brand wherever people are watching, playing or engaging

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Reader Revenue Manager

Product

Grow your reader revenue and engage with your audience

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Dataset Search

Product

Find the datasets that you need

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Google Search

Product

Research with precision. Simple tools and tips to help you get better results, faster.

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Local News Publications moves to Google Ad Manager

Case Study

Significantly growing their digital advertising revenue

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My City Logan delivers strong digital ad presence

Case Study

Capitalizing on a strong established readership in the local market.

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Engaging 7NEWS audience through live sport

Case Study

A distinctive digital destination for millions of fans at 7NEWS.com.au

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BurdaForward app offers refreshing approach to news fatigue

Case Study

German media group provides critical information while limiting harmful triggers.

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Account linking improves engagement and retention

Case Study

News Corp Australia subscribers with Google-linked accounts have better engagement and retention

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Sanoma steps up account personalization

Case Study

Finnish media brand boosts user engagement with My News Service features.

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DEI from the Heart of Japanese Journalism

Case Study

How Kyodo News is Transforming Diversity

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A new audience with online video news bulletins

Case Study

The West Australian launches “Up Late with Ben Harvey”, in partnership with Google

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ACM grows Audience Engagement and Search Traffic

Case Study

Innovative AI-assisted SEO and Personalised Content Recirculation boost engagement

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Unlocking Video Success: The ABP Live Story

Case Study

48% New Viewers, 43% More Views, 100M+ Minutes

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Dong-A Ilbo increases engagement through improved UX

Case Study

Dong-A Ilbo’s revamped website focuses on reader readability, convenience and personalisation.

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Get started with Reader Revenue Manager

Lesson
Grow your revenue and deepen your engagement
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Digital hyperlocal Crux applies new ad solutions

Case Study

Monetising both hyperlocal and network audiences with direct and programmatic ads

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A Legacy of Ink, A Future of Inclusion

Case Study

Mainichi Shimbun's Pursuit of Diversity in Japanese Journalism

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Increase the CVR of the Nikkei Online Edition

Case Study

Nikkei uncovered insights to enhance user acquisition effectively by optimizing UI/UX Design.

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Gruner + Jahr drives a cultural shift toward AI

Case Study

Publisher creates cross-team working groups to foster innovation and agility.

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Promoting positive discussion to engage readers

Case Study

Delfi’s new user-commenting platform uses AI to combat disinformation.

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How Eenadu increased ad fill rate and revenue by 15%

Case Study

Eenadu designs new Ad Management System (AMS), increasing revenue.

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Manorama Online 2.5: Enhancing User Experience

Case Study

Developing an Enhanced Interface and Experience on Web and e-reader platforms

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Student offer drives high engagement and retention

Case Study

Attracting the next generation of subscribers to the West Australian with Reader Revenue Manager.

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Inspiring Pakistan’s youth to make and consume news in new ways

Case Study

Discover how The Current is putting youth at the heart of its mission to reimagine the newsroom and engage younger audiences

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Amplifying audience improving Core Web Vitals

Case Study

Itatiaia experienced an increase in audience engagement following the optimization of Core Web Vitals metrics.

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US and Canada Pre-launch Lab Cohort 2024

Case Study

Google is providing hands-on coaching and curriculum to 25 early-stage digital news and information efforts. Learn about the 2024 U.S. and Canada cohort.

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Determine your revenue model

Lesson
Diversify revenue with subscriptions, ads, and more
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Periodico AM: Asserting Locality and Immediacy

Case Study

Local newspaper in Mexico innovates to better reach their audience.

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El Sol de México: Aligning Processes with Audience Needs

Case Study

Participating in the Lab was key in their progress to strengthen their Audience Strategy.

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Stuff, New Zealand news publisher, builds for the future

Case Study

Stuff redesigned and rebuilt their site with future-fit technology.

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Spanish media group catches the AI wave

Case Study

HENNEO undertakes a wide-ranging initiative to integrate AI across its operations.

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How a digital news site in Uttarakhand grew its digital ad revenue

Case Study

Uttra News increases ad revenue by 484% with Progressive Web App technology

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Grow Reader Revenue

Course

Earn revenue from your audience with subscriptions, memberships and contributions.

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Environmental Journalism

Course

Around the world, wildfires, flooding and other extreme weather continue to affect our health, our economies and our future together on our planet. Explore the tools to help tell the story.

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Data Journalism

Course

From beginner to advanced, strengthen your ability to analyze and interpret data with Google Trends and a range of tools from Google and beyond.

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YouTube Creator Academy: Improving your YouTube skills

Lesson
Learn how to access and choose lessons that help strengthen your presence.
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Public Data Explorer: Access a world of data.

Lesson
Use high-quality data sets to create compelling visuals.
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Visualizing Data: Advanced Tilegrams.

Lesson
Generate your own Tilegram from data.
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Visualizing Data: Introduction to Tilegrams.

Lesson
A new way to map data.
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Data Studio: Make interactive data visualizations

Lesson
Give life to your datasets by creating powerful interactive visualizations with an easy-to-use studio.
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Dataset Search Quickstart Guide

Lesson
Search across millions of datasets on the web
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Google Sheets: Cleaning data

Lesson
Prepare your data for analysis and visualization.
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Google Sheets: Scraping data from the internet

Lesson
Build your own data sets using Google Sheets.
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YouTube: A storytelling tool.

Lesson
Find out how to cultivate and maintain a YouTube audience.
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Google Historical Imagery: Google Earth Pro, Maps and Timelapse

Lesson
Find out where a photo was taken and when it was uploaded.
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Multimedia Storytelling

Course

This course will empower you to transcend words and take your audience to the heart of the story with dynamic, interactive and exciting visuals that you create.

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Advanced Protection

Lesson
The strongest security for your Google account.
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Password Alert: Protect yourself from password theft.

Lesson
This simple Chrome extension is your first line of defense.
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2-Step Verification: Stronger security for your Google account.

Lesson
Add an extra layer of protection beyond your password.
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Safety and Security

Course

Strengthen your digital safety with 2-step verification, password protection and a range of tools to help both freelance journalists and those working within small, medium and large news organizations.

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Google Translate: Verify content in 100+ languages.

Lesson
Interpret descriptions, uploader information and place names.
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Google Earth: Pinpoint eyewitness locations.

Lesson
Find out where a photo was taken and when it was uploaded.
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Verification: Chrome Plugins and Extensions

Lesson
How to speed up the verification process using Google Chrome.
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Verification: Advanced Reverse Image Search

Lesson
How to separate genuine eyewitness accounts from misattributed content.
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Verification: Google Image Search

Lesson
Find visually similar images.
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Verification: Google Search

Lesson
Master advanced search shortcuts to filter results by date, relevance and language.
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Google Fact Check Tools

Lesson
These tools allow you to search for stories and images that have already been debunked and lets you add ClaimReview markup to your own fact checks.
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Verification

Course

Explore time-saving methods and digital tools to help verify the authenticity and accuracy of images, videos and reports found on social media and across the web.

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Global Fishing Watch: Monitor fishing fleets and vessels

Lesson
A guide to using Global Fishing Watch’s mapping tool to track global fishing activity.
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Data Source: Global Forest Watch.

Lesson
Deforestation data and monitoring tools.
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Google Sheets: Visualizing data

Lesson
Learn to build visualizations that help you interpret the data and tell data-driven stories.
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Pinpoint: A research tool for journalists

Lesson
Explore and analyze thousands of documents with Google's research tool, Pinpoint.
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Pinpoint

Course

In this course, we will look at tools to help you find stories faster.