Grow digital ad revenue
Get the most from your digital ads and increase your advertising revenue.
Featured resources
Fundamentals Lab
Grow your revenue with Google's ad products
Trainings
Grow your revenue with Google's ad products
Grow Digital Ad Revenue with AdSense
Grow Digital Ad Revenue with Google Ad Manager
Understand Direct and Programmatic Ad Revenue
Understand Ad Sizes and Formats
Grow digital ad revenue
Get the most from your digital ads and increase your advertising revenue.
Products
Google Ad Manager
Grow ad revenue and protect your brand wherever people are watching, playing or engaging
Stories
NZME enhances data maturity & audience targeting
New Zealand publisher increased engagement and optimised registration and subscriber flows, developing a data-led lifecycle & personalised storycards on the NZ Herald.
Indonesian publisher’s numbers up with video and PWA
JabarEkspres' video advertising and implementation of PWA opened up new audiences and revenue streams
Digital makeover increases publisher’s revenue
SWA launches mobile app with monetization features and receives training for web optimization
India Today increases eCPM by leveraging First Party Data
India Today Group, builds “1View“ - a Customer Data Platform (CDP) effectively leveraging first-party data, to increase audience engagement and eCPM by +20%.
Focusing a revenue strategy on social audiences
Queerency’s Travers Johnson makes an unconventional choice for LGBTQ+ publication
Building a roadmap to revenue growth
Financial planning helps Anchor Media expand revenue operations
Taking control of organizational finances
The GNI Startups Lab helped The Record co-founder develop a new skill set and gain confidence
Enacting tactics to grow revenue and subscriber base
Armed with new confidence, the Burlington Buzz sets new revenue and audience goals
Digital growth for a community institution
For 130 years, the AFRO has provided readers with good news about the Black community that is not otherwise found. Through their partnership with Google, the AFRO gained new skills to grow their digital revenue, so they can continue to build on their mission for years to come.
Looking for something else?
Start building your revenue model
Diversify your revenue sources, estimate potential income and launch new products.
Grow reader revenue
Earn revenue from your audience with subscriptions, memberships and contributions.
All resources
Tools, training and resources designed in partnership with industry experts, academics and news organisations around the world.