Grow digital ad revenue
Get the most from your digital ads and increase your advertising revenue.
Featured resources
Fundamentals Lab
Grow your revenue with Google's ad products
Trainings
Grow your revenue with Google's ad products
Grow digital ad revenue with AdSense
Grow digital ad revenue with Google Ad Manager
Understand direct and programmatic ad revenue
Understand ad sizes and formats
Grow digital ad revenue
Get the most from your digital ads and increase your advertising revenue.
Products
Google Ad Manager
Grow ad revenue and protect your brand wherever people are watching, playing or engaging
Stories
Bonnier News launches GenAI tool in record time
Swedish media company builds generative AI solution for efficient native content production.
Local News Publications moves to Google Ad Manager
Significantly growing their digital advertising revenue
My City Logan delivers strong digital ad presence
Capitalizing on a strong established readership in the local market.
Digital hyperlocal Crux applies new ad solutions
Monetising both hyperlocal and network audiences with direct and programmatic ads
How Eenadu increased ad fill rate and revenue by 15%
Eenadu designs new Ad Management System (AMS), increasing revenue.
Stuff, New Zealand news publisher, builds for the future
Stuff redesigned and rebuilt their site with future-fit technology.
Spanish media group catches the AI wave
HENNEO undertakes a wide-ranging initiative to integrate AI across its operations.
How a digital news site in Uttarakhand grew its digital ad revenue
Uttra News increases ad revenue by 484% with Progressive Web App technology
Dong Nai Newspaper Grows Reach and Revenue
Vietnamese publisher learns more about its readers to successfully boost engagement, and diversify revenue.
Regional Digital News Media: How Google’s Offerwall helped drive 20% increase in revenue for Sakal Media Group
Sakal Media experimented with Google Offerwall to build a sustainable revenue stream
NZME enhances data maturity & audience targeting
New Zealand publisher increased engagement and optimised registration and subscriber flows, developing a data-led lifecycle & personalised storycards on the NZ Herald.
Indonesian publisher’s numbers up with video and PWA
JabarEkspres' video advertising and implementation of PWA opened up new audiences and revenue streams
Digital makeover increases publisher’s revenue
SWA launches mobile app with monetization features and receives training for web optimization
India Today increases eCPM by leveraging First Party Data
India Today Group, builds “1View“ - a Customer Data Platform (CDP) effectively leveraging first-party data, to increase audience engagement and eCPM by +20%.
Focusing a revenue strategy on social audiences
Queerency’s Travers Johnson makes an unconventional choice for LGBTQ+ publication
Building a roadmap to revenue growth
Financial planning helps Anchor Media expand revenue operations
Taking control of organizational finances
The GNI Startups Lab helped The Record co-founder develop a new skill set and gain confidence
Enacting tactics to grow revenue and subscriber base
Armed with new confidence, the Burlington Buzz sets new revenue and audience goals
Digital growth for a community institution
For 130 years, the AFRO has provided readers with good news about the Black community that is not otherwise found. Through their partnership with Google, the AFRO gained new skills to grow their digital revenue, so they can continue to build on their mission for years to come.
Looking for something else?
Start building your revenue model
Diversify your revenue sources, estimate potential income and launch new products.
Grow reader revenue
Earn revenue from your audience with subscriptions, memberships and contributions.
All resources
Tools, training and resources designed in partnership with industry experts, academics and news organisations around the world.