Develop your audience
Use data to grow and understand your audience, shape your content and keep your visitors engaged.
Start building your audience
Understand and grow your audience with analytics, surveys, and tools.
Increase your site traffic
Use Search, newsletters, social sharing, and ads to attract more visits.
Keep visitors engaged
Engage and retain visitors by using article recirculation, videos, and Core Web Vitals.
Amplifying underserved voices
The Oaklandside’s mission to inform and amplify underserved voices
Push Notifications Drive More Views to Content
Populis' work culture and approach to engagement were transformed through the Local News Foundry program
Amplifying audience engagement through technology
Lampung.co's audience engagement soars with technical training and content curation
Engagement up as Indonesian publisher upskills
Suara Cirebon's digital transformation drives audience engagement
Sinar Harian develops in-house reader insights training to sustain their digital future
Find out how the team at Sinar Harian are upskilling their newsroom in data literacy and gaining a better understanding of their audience
An inside look into ABS-CBN’s culture of data-centricity
Find out how ABS-CBN is developing a culture of data-centricity by embedding insights inside their daily activities and processes
Google Identity Services (GIS) integration leads to accelerated acquisition of first-party data
ABPLIVE deployed Google Identity Services on their eight websites (desktop and mobile) and app to expedite the acquisition of first-party data
The Straits Times developed initiatives to grow untapped audiences by experimenting with new channels and new content
Learn more about the way The Straits Times is hoping to drive engagement with a new audience, by rethinking channels as a product rather than a means of distribution
Get started with Google Analytics 4
Build your audience with Google Analytics 4
News app connects Indonesian publisher with readers
Disway's mobile app a game-changer for its channel strategy
Get started on Google News with Publisher Center
How La Croix boosted subscription performance
La Croix, a French news publisher, shifts to digital-first from print
News app connects Indonesian publisher with readers
Disway's mobile app a game-changer for its channel strategy
The Straits Times developed initiatives to grow untapped audiences by experimenting with new channels and new content
Learn more about the way The Straits Times is hoping to drive engagement with a new audience, by rethinking channels as a product rather than a means of distribution
Engagement up as Indonesian publisher upskills
Suara Cirebon's digital transformation drives audience engagement
Push Notifications Drive More Views to Content
Populis' work culture and approach to engagement were transformed through the Local News Foundry program
Sinar Harian develops in-house reader insights training to sustain their digital future
Find out how the team at Sinar Harian are upskilling their newsroom in data literacy and gaining a better understanding of their audience
Amplifying audience engagement through technology
Lampung.co's audience engagement soars with technical training and content curation
The Daily Maverick reaches their North Star goal
Daily Maverick grows their audience in South Africa through data insight
Pùblico's strategy to increase sub retention
Público increases reach of digital subscribers through pivotal changes
The Irish Times increases revenue
Irish Times accelerates digital growth and successfully extends audience reach
An inside look into ABS-CBN’s culture of data-centricity
Find out how ABS-CBN is developing a culture of data-centricity by embedding insights inside their daily activities and processes
Amplifying underserved voices
The Oaklandside’s mission to inform and amplify underserved voices
Engagement up as Indonesian publisher upskills
Suara Cirebon's digital transformation drives audience engagement
News app connects Indonesian publisher with readers
Disway's mobile app a game-changer for its channel strategy
How La Croix boosted subscription performance
La Croix, a French news publisher, shifts to digital-first from print
An inside look into ABS-CBN’s culture of data-centricity
Find out how ABS-CBN is developing a culture of data-centricity by embedding insights inside their daily activities and processes
Amplifying audience engagement through technology
Lampung.co's audience engagement soars with technical training and content curation
Global Media Group increases collaboration between its media brands
Media group centralizes content management and increases publishing efficiency for 13 historic Portuguese news outlets.
Push Notifications Drive More Views to Content
Populis' work culture and approach to engagement were transformed through the Local News Foundry program
The Straits Times developed initiatives to grow untapped audiences by experimenting with new channels and new content
Learn more about the way The Straits Times is hoping to drive engagement with a new audience, by rethinking channels as a product rather than a means of distribution
Keep visitors engaged with video on YouTube
Sinar Harian develops in-house reader insights training to sustain their digital future
Find out how the team at Sinar Harian are upskilling their newsroom in data literacy and gaining a better understanding of their audience
NZME enhances data maturity & audience targeting
New Zealand publisher increased engagement and optimised registration and subscriber flows, developing a data-led lifecycle & personalised storycards on the NZ Herald.
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Strengthen your digital journalism
Use digital tools and resources that can help you find, verify and tell engaging stories.
Grow your revenue
Discover ways to earn more revenue from digital ads, subscriptions, memberships and contributions.
All resources
Tools, training and resources designed in partnership with industry experts, academics and news organisations around the world.