Develop your audience
Use data to grow and understand your audience, shape your content and keep your visitors engaged.
Start building your audience
Understand and grow your audience with analytics, surveys, and tools.
Increase your site traffic
Use Search, newsletters, social sharing, and ads to attract more visits.
Keep visitors engaged
Engage and retain visitors by using article recirculation, videos, and Core Web Vitals.
Manorama Online 2.5: Enhancing User Experience
Developing an Enhanced Interface and Experience on Web and e-reader platforms
Periodico AM: Asserting Locality and Immediacy
Local newspaper in Mexico innovates to better reach their audience.
Sakal’s Sign-Ups Skyrocket with Google One Tap
Google One Tap Unlocks User Sign-Up Floodgates for Sakal
Dong Nai Newspaper Grows Reach and Revenue
Vietnamese publisher learns more about its readers to successfully boost engagement, and diversify revenue.
iNews.id boosts registrations with refined SSO strategy
Find out how iNews has accelerated registration uptakes through collecting more first-party data via a reworked Single Sign-On (SSO) strategy.
Amar Ujala's Gamified News Boosts Engagement & Loyalty
Gamified News Experience Fuels 44% Growth in First-Party Data and 14% Increase in Loyal Users
Tuoi Tre Newspapers’ Data-Driven Evolution
A Vietnamese news publication personalized their reader experience through content analysis and data integration.
El Sol de México: Aligning Processes with Audience Needs
Participating in the Lab was key in their progress to strengthen their Audience Strategy.
Argentine publisher unifies data across sites
LA NACION’s single sign-on technology puts their first-party data strategy front and center.
Inquirer.net launches a newsletter for North American readers, leading to 3x higher open rate and 29x higher click-through rate
Learn how Inquirer.net has launched a curated newsletter to further engage with key audience segments abroad.
A Legacy of Ink, A Future of Inclusion
Mainichi Shimbun's Pursuit of Diversity in Japanese Journalism
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Tuoi Tre Newspapers’ Data-Driven Evolution
A Vietnamese news publication personalized their reader experience through content analysis and data integration.
India TV's Winning Video Strategy Drives Traffic and Engagement Surge
India TV's implementation of video optimization best practices led to a significant boost in video discoverability and engagement across Google surfaces.
Amplifying audience improving Core Web Vitals
Itatiaia experienced an increase in audience engagement following the optimization of Core Web Vitals metrics.
Dong Nai Newspaper Grows Reach and Revenue
Vietnamese publisher learns more about its readers to successfully boost engagement, and diversify revenue.
Argentine publisher unifies data across sites
LA NACION’s single sign-on technology puts their first-party data strategy front and center.
Periodico AM: Asserting Locality and Immediacy
Local newspaper in Mexico innovates to better reach their audience.
News18 Boosts Video Success with Optimized Strategy
Optimizing Videos for Search leads to up to 58% Uplift in Discoverability and 84% increase in Engagement on News18 Sites.
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Manorama Online 2.5: Enhancing User Experience
Developing an Enhanced Interface and Experience on Web and e-reader platforms
NDTV leverages data and ML to drive +24% New User Growth
NDTV Increases User Engagement by 12% by Implementing Real-Time Newsroom Quality Index and Editorial Checklists.
Amar Ujala's Gamified News Boosts Engagement & Loyalty
Gamified News Experience Fuels 44% Growth in First-Party Data and 14% Increase in Loyal Users
El Sol de México: Aligning Processes with Audience Needs
Participating in the Lab was key in their progress to strengthen their Audience Strategy.
Amplifying audience improving Core Web Vitals
Itatiaia experienced an increase in audience engagement following the optimization of Core Web Vitals metrics.
Manorama Online 2.5: Enhancing User Experience
Developing an Enhanced Interface and Experience on Web and e-reader platforms
Sakal’s Sign-Ups Skyrocket with Google One Tap
Google One Tap Unlocks User Sign-Up Floodgates for Sakal
Amar Ujala's Gamified News Boosts Engagement & Loyalty
Gamified News Experience Fuels 44% Growth in First-Party Data and 14% Increase in Loyal Users
NDTV leverages data and ML to drive +24% New User Growth
NDTV Increases User Engagement by 12% by Implementing Real-Time Newsroom Quality Index and Editorial Checklists.
Dong Nai Newspaper Grows Reach and Revenue
Vietnamese publisher learns more about its readers to successfully boost engagement, and diversify revenue.
Building a new reader-first news platform
Growing visitors and views with a refreshed digital presence and strategy
Periodico AM: Asserting Locality and Immediacy
Local newspaper in Mexico innovates to better reach their audience.
El Sol de México: Aligning Processes with Audience Needs
Participating in the Lab was key in their progress to strengthen their Audience Strategy.
Tuoi Tre Newspapers’ Data-Driven Evolution
A Vietnamese news publication personalized their reader experience through content analysis and data integration.
Newsletters win over readers and increase engagement
London-based publisher Reach PLC launches a new email newsletter strategy across the UK, giving popular writers a key role in attracting subscribers.
Inquirer.net launches a newsletter for North American readers, leading to 3x higher open rate and 29x higher click-through rate
Learn how Inquirer.net has launched a curated newsletter to further engage with key audience segments abroad.
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Use digital tools and resources that can help you find, verify and tell engaging stories.
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Tools, training and resources designed in partnership with industry experts, academics and news organisations around the world.