North America Prelaunch Startups Lab Application

Full name *

Phone number *

Email address *

What is your work email address? *

Write a 3 sentence biography that tells your professional story *

500 characters

Do you work for a news organisation? *

Yes
No

Organisation

Target Audience

Your LinkedIn profile

Year founded

Describe your organisation and team *

500 characters

What country does your organisation operate out of? *

What do you plan to publish?

Website
Email newsletter
Social media (Facebook, Instagram, YouTube, TikTok)
Podcasts

What sources of revenue are you considering? *

Subscription or membership
Contributions or donations
Grants or philanthropy
Direct sold ads or sponsorships
Programmatic ads
Events
Other

Other

What is your phone number? *

Special interest includes: arts, crafts and hobbies, design, fashion and style, home and garden, lifestyle, parenting, pets, photography, shopping, social good, travel

If you selected shared language, country of origin, identity, or other, please specify

What geographic region will you cover? *

Neighbourhood(s)
Town or city
County
State
Region
National
International
N/A

Do you cover a country outside of your country of operation? *

Pitch your idea for your organisation. *

280 characters

Why do you want to launch this idea? *

280 characters

Why does your audience need your product? *

280 characters

Who are your competitors? Have you seen a similar project elsewhere? *

280 characters

What will success look like for your organisation? *

What resources or funding have you used to develop your idea so far? *

What resources or funding would you need to continue to work on your idea? *

Have you registered or incorporated your business? *

Yes
Yes, in progress
No, but I want to
No

What progress have you made on your idea so far? *

Where do you see your organisation in one year? *

How do you define financial sustainability for your organisation? *

Point of contact

Programme participants

How did you hear about us?

Google News Initiative logo
Recommended by a friend or colleague
Online search engine
Twitter
LinkedIn
Other social media
News association
Conference

Does any government organisation hold any level of ownership, control or voting rights within your organisation? *

Yes
No

If yes, provide details on the nature of your or your organisation’s involvement.

Would you like to receive occasional updates from the Google News Initiative, including information related to programmes and opportunities? You may opt out at any time.

What do you want to learn more about?

Newsroom products and programs
Audience growth products and programs
Revenue growth products and programs

I have read and agree to the program terms and conditions. *

I agree

Google will process any personal data that you provide in connection with our privacy policy. *

I agree

By submitting this form, you acknowledge and agree that: *

my team is able to dedicate [10 / #] hours to the Lab weekly
I am willing to make an announcement about my participation in the Lab
I am willing to share results and learnings with my cohort and the news industry

I accept Google's Terms and Conditions and acknowledge that my information will be used in accordance with Google's privacy policy. *

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Prelaunch start-ups Lab

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