Labs
Labs are the Google News Initiative's most selective, in-depth training programmes, providing expert coaching and technical expertise to small groups of news organisations around the world.
Whether you are founding a new publication or transforming an existing one, our Labs offer deep support from a coach, Google and a community of peers. Learn more below about our different Labs and apply for open Labs.
-
Fundamentals Lab
In our primary Lab, the Google News Initiative reviews your news site and shares practical, easy-to-follow steps to grow your audience, ad revenue and reader revenue.
Open now
-
Audience Development Lab
Selected news organisations focus on understanding their audiences more deeply, expanding their reach and discovery and building loyalty.
-
Advertising Revenue Lab
This Lab focuses on growing advertising and sponsorship revenue by building long-term relationships with advertisers through direct sales, programmatic advertising and other sellable assets.
-
Reader Revenue Lab
Grow reader revenue to support your journalistic mission by turning loyal audience members into subscribers, donors or members using industry best practices.
-
Pre-Launch Start-Ups Lab
This Lab supports news entrepreneurs in preparing to launch successful, trusted digital journalism organisations.
Open now
-
Post-Launch Start-Ups Lab
This programme supports early-stage digital journalism startups in reaching the next level of success – to increase your traffic, revenue and business capabilities.
-
Fighting Misinformation Lab
Participating news organisations will learn how to strengthen their workflows for identifying misinformation and using digital verification tools to avoid repeating falsehoods.
-
Product Design Sprint Lab
This Lab helps journalists identify, experiment and test new ideas through design sprints.
Progress
To date, 700+ news organisations have participated in our Labs.
