A mission of access
With its commitment to communities over profits, La Diaria has always led Uruguayan newsrooms in delivering reliable journalism over the pursuit of advertising revenue. In a time when Latin Americans increasingly distrust the media, La Diaria wanted to give a boost to hard-working publishers with limited resources by providing access to media technology that could level the playing field. 'For many years, journalism turned its back on citizens,' says Damián Osta Mattos, Product and Innovation Manager at La Diaria. 'The only thing that can save good journalism on this continent is making it widely accessible, not restricted to an elite.'