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Recognizing the need to adapt to the evolving digital landscape, Malayala Manorama, one of India's leading news publishers embarked on a comprehensive digital transformation project aimed at enhancing user experience and engagement across its platforms.

The project set out to address several key challenges:

1) Refining website's UI/UX to address issues such as article visibility and user engagement.

2) Improvements to the existing Content Management System (CMS) architecture to streamline content publishing and provide more flexibility in presenting articles on website pages.

3) Revamp the recommendation engine to offer personalized article suggestions, thereby enhancing content discoverability.

4) Incorporating features that were previously lacking in the e-reader experience, such as text-to-audio conversion, crop-and-share capability, article download and save options, and multiple viewing modes, impacting user engagement and experience.

The completion of Manorama Online Project 2.5 marks a major step forward in enhancing user experience. By using the latest technology and focusing on what readers want, Manorama Online has made the platform more enjoyable and easier to use, while still delivering top-notch journalism. This project has allowed Manorama Online to be more flexible in creating content and has made the whole experience better for readers.

Through collaborative efforts with their e-reading service provider, notable improvements have been made to the e-paper interface, enriching its usability and overall user experience.

Furthermore, leveraging an AI personalization engine provider has been instrumental in addressing content discoverability challenges and advancing article personalization. By seamlessly integrating AI-powered recommendation engines, Manorama Online was able to enhance the platform's ability to curate tailored content recommendations, thereby ensuring that each user's interaction with Manorama Online is both relevant and engaging.

Manorama Online 2.5 Website Redesign:

-Post-redesign, there was a 55% increase in the average engagement time per session for direct traffic, indicating a significant improvement in user engagement and satisfaction with the redesigned platform.

-Post-redesign, there was a 63% increase in new user acquisition from organic search sources, indicating a better user experience for users from search sources.

-Post-redesign, there was a 6% increase in engaged sessions per user for both direct and organic search traffic referrals, indicating a notable enhancement in user interaction and interest with the revamped platform.

Malayala Manorama E-paper

-Epaper subscription site traffic has seen a notable growth of 15%.

-Engagement time with the e-paper has grown by 20%.

Upliftment from AI

-AI integration led to a significant uplift in total clicks, with an approximate increase of 40% compared to articles not leveraging AI.