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Lesson 1 of 9
Grow your revenue with Google's ad products
Grow digital ad revenue
Learn more about ad blockers (4:34)
Estimate ad revenue (8:34)
Understand ad sizes and formats (6:29)
Grow digital ad revenue with AdSense (5:53)
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Grow your revenue with Google's ad products

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Determine if AdSense, AdMob or Ad Manager is right for you

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What are Google’s ad products?

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Which Google ad product is for me?

  • AdSense: For news websites that don’t sell ads directly
  • AdMob: For apps that don’t sell ads directly
  • Ad Manager: For all formats and if you sell ads directly and/or programmatically

AdSense, AdMob and Ad Manager all serve ads from the same Authorised Buyers.

💡Best practice: Estimate how much money you could make from digital advertising with Google’s ad revenue calculator.

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Get started with digital ads with Google AdSense

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AdSense gives you access to advertisers’ demand and helps you set up your ad inventory.

AdSense is for you if you:

  • Want to monetise your news site through ads
  • Create original content
  • Don’t sell ads directly
  • Don’t have a sales team

Get started

STEP 1 Create an AdSense account.

STEP 2 Activate your AdSense account.

STEP 3 Get approved. This usually takes a few days, but in some cases, it can take 2–4 weeks.

STEP 4 Start showing ads. Learn how to set up ads.

💡Best practice: Sell more ads by using the IAB’s standard ad sizes.

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Monetise your news app with Google AdMob

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AdMob is for you if you:

  • Want to monetise your news app
  • Don’t sell ads directly
  • Don’t have a sales team

AdMob is a mobile ad network, providing you access to demand from advertisers and growing your app business.

💡Best practice: Sell higher-priced ads like video ads or anchored ads, instead of banner or text-based ads.

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Manage all of your ads with Google Ad Manager

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Ad Manager is for you if you:

  • Want to monetise your news site and app, especially if you are a larger publisher
  • Sell ads directly or through third-party networks
  • Have an ad operations team

Google Ad Manager is an ad management platform that allows you to manage multiple ad exchanges and networks, including AdSense, Ad Exchange and third-party networks.

💡Best practices

  • Sell direct and programmatic ads
  • Sell more homepage ads by placing them above the fold
  • Sell more ads by enabling lazy loading

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Which Google ad products are best if you don’t sell direct ads?
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