Grow your revenue with Google's ad products
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Determine if AdSense, AdMob or Ad Manager is right for you
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What are Google’s ad products?
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Which Google ad product is for me?
- AdSense: For news websites that don’t sell ads directly
- AdMob: For apps that don’t sell ads directly
- Ad Manager: For all formats and if you sell ads directly and/or programmatically
AdSense, AdMob and Ad Manager all serve ads from the same Authorised Buyers.
💡Best practice: Estimate how much money you could make from digital advertising with Google’s ad revenue calculator.
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Get started with digital ads with Google AdSense
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AdSense gives you access to advertisers’ demand and helps you set up your ad inventory.
AdSense is for you if you:
- Want to monetise your news site through ads
- Create original content
- Don’t sell ads directly
- Don’t have a sales team
Get started
STEP 1 Create an AdSense account.
STEP 2 Activate your AdSense account.
STEP 3 Get approved. This usually takes a few days, but in some cases, it can take 2–4 weeks.
STEP 4 Start showing ads. Learn how to set up ads.
💡Best practice: Sell more ads by using the IAB’s standard ad sizes.
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Monetise your news app with Google AdMob
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AdMob is for you if you:
- Want to monetise your news app
- Don’t sell ads directly
- Don’t have a sales team
AdMob is a mobile ad network, providing you access to demand from advertisers and growing your app business.
💡Best practice: Sell higher-priced ads like video ads or anchored ads, instead of banner or text-based ads.
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Manage all of your ads with Google Ad Manager
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Ad Manager is for you if you:
- Want to monetise your news site and app, especially if you are a larger publisher
- Sell ads directly or through third-party networks
- Have an ad operations team
Google Ad Manager is an ad management platform that allows you to manage multiple ad exchanges and networks, including AdSense, Ad Exchange and third-party networks.
💡Best practices
- Sell direct and programmatic ads
- Sell more homepage ads by placing them above the fold
- Sell more ads by enabling lazy loading
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Build your audience with Google's analytics tools
LessonMake better decisions based on your audiences’ data -