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Welcome to the Google News Initiative
The Google News Initiative works with publishers and journalists to fight misinformation, share resources, and build a diverse and innovative news ecosystem.
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Get started with Reader Revenue Manager
提高讀者收益
改進結帳程序 (4:19)
Launch your subscription
Promote your subscription (5:59)
Estimate reader revenue (7:44)
Grow ad revenue with Google Ad Manager
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Get started with Reader Revenue Manager

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Grow your revenue and deepen your engagement

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Why reader revenue?

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Reader Revenue Manager is a free of charge, self-service platform to launch subscriptions or contributions, no programming skills required.

With Reader Revenue Manager, you can:

  • Enable subscriptions or contributions in just two clicks
  • Set up newsletter signup to capture emails
  • Drive traffic and reinforce your brand value
  • Connect with your audience the way you want
  • Eliminate paywall frustrations for your subscribers
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Set up Subscriptions or Contributions

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  1. Go to Publisher Center
  2. Select Reader Revenue Manager
  3. Select Subscriptions or Contributions
  4. Select or create your payments profile
  5. Under Create pricing for your content:
    1. For subscriptions: enter the details for your subscription plan, including the name, billing period, trial period, price, and up to 3 benefits & click Next
    2. For contributions: enter three one-time contribution amounts, three monthly contribution amounts, and three benefits to list in the contributions prompt & click Save
  6. Create a custom label for your subscription or contribution plan
  7. Click Next
  8. Under Finalize pricing, change Draft to Live when you’re ready
  9. Add code snippets to your site
  10. Accept the terms of service
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Best practices for subscriptions

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On average, a reader spends less than 10 seconds on a subscription landing page - so it’s important to make it decisions quick and easy.

💡Best practices

  • Offer three options
  • List your best option second
  • Offer a discount for annual subscriptions
  • List “Cancel anytime” as one of your benefits
  • Offer newsletters as a subscription benefit
  • Offer an ad-free experience as a subscription benefits
  • Offer a trial
  • Compare your subscription pricing to the industry average, about $10 USD monthly
  • Estimate reader revenue with the Reader Revenue Calculator

Looking for more best practices? Check out our Launch your Subscription lesson.

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Best practices for contributions

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Recurring donors give 42% more per year compared to one-time donors.

💡Best practices

  • Add an image of your community on your donations page
  • Add your tax status to your donations page
  • Tell potential donors what will happen after they donate, like if they'll receive a receipt
  • Send out an annual report that with your impact, financials, and a thank you to your donors
  • Create a page for your annual report on your website
  • List the annual report in your benefits
  • Offer an option for monthly recurring donations
  • Send a thank you email following each donation, especially for recurring donors
  • Share your organization’s impact in monthly newsletters to donors
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Which number of subscriptions or contributions options results in the most revenue?
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