Web interstitial ads are high CPM, full-page ads that can be preloaded between page views. Web interstitial ads follow Better Ads Standards.

💡 Best practices
• Preload and render automatically before navigating away from the page without delay when the user clicks a link in the page.
• Add an exit
• Set the ad's frequency to once per hour or fewer.

Adaptive banner ads optimise for performance and size, allowing publishers to specify preferred layout width and returning an optimised ad size for consistent performance, look and feel across device sizes.

Anchored adaptive banner ads are always visible as they are locked to the top or bottom of the screen. They return a consistent size for a given device and width, and don't stretch, crop or modify ad creative.

Inline adaptive banner ads only appear within content and may be filled by any creative that is at least 50% of the ad's width, with any height.

Yield groups are groups of your ad inventory that can be targeted across third-party exchanges and ad networks. By setting up header bidding, you allow advertisers to bid on ad units from within their browsers. Yield groups are faster to set up than price priority line items and provide more specific reporting.

💡 Best practices

Full-screen native ads take up most of the screen and are customisable to match the look and feel of an app.

💡 Best practices
• Label the ad with the AdChoices icon in the upper right-hand corner
• Use unique ad unit IDs for each placement
• Set your media view to a consistent size
• Enable video ads