Increase traffic with web notifications

Web notifications let you bring information to your readers, even when they're not on your website. They generally help raise awareness about timely updates.

5–15% of readers enable web notifications. Targeted web notifications can get up to 25% click-through rates.

STEP 1

Decide if you want to build web notifications, or use a third party:

• Build: Use Google Developers’ guide
• Buy: Use a technology solution

STEP 2

Enable your reader’s web notifications by getting their permission and collecting information from their browser.

STEP 3

Send your first web notification! You can adjust:

• Your message
• Who to send the message to
• When to send the message

💡Best practices:

• Prompt readers to enable web notifications after they have read at least one article.
• Write customised web notification prompts
• Tell readers why they should enable web notifications

News Consumer Insights analyses your Google Analytics data to help you grow pages per visit.

STEP 1

Connect your Google Analytics to News Consumer Insights.

STEP 2

Navigate to Reader engagement and scroll down to Traffic Sources.

STEP 3

Hover over the blue bubble that says Notifications to see how much of your traffic comes from web notifications.

If you don’t have web notifications, or <1% of your traffic comes from web notifications, a blue bubble will not display.

STEP 4

Click View recommendation to see if you should focus on web notifications.