Increase traffic with web notifications
![Screenshot 2023-02-23 at 3.30.57 PM](https://storage.googleapis.com/media-newsinitiative/images/desk_bell_1.original.png)
Alert your audience with timely news alerts
![Screenshot 2023-02-23 at 3.30.57 PM](https://storage.googleapis.com/media-newsinitiative/images/desk_bell_1.original.png)
What are web notifications?
![Screenshot 2023-02-23 at 3.30.29 PM](https://storage.googleapis.com/media-newsinitiative/images/Screenshot_2023-02-23_at_3.30.29_PM.original.png)
Web notifications let you bring information to your readers, even when they're not on your website. They generally help raise awareness about timely updates.
5–15% of readers enable web notifications. Targeted web notifications can get up to 25% click-through rates.
![Screenshot 2023-02-23 at 3.30.29 PM](https://storage.googleapis.com/media-newsinitiative/images/Screenshot_2023-02-23_at_3.30.29_PM.original.png)
Engage audiences with web notifications
![notifications](https://storage.googleapis.com/media-newsinitiative/images/Screenshot_2023-02-23_at_3.30.33_PM-removebg-pr.original.png)
STEP 1
Decide if you want to build web notifications, or use a third party:
- Build: Use Google Developers’ guide
- Buy: Use a technology solution
STEP 2
Enable your reader’s web notifications by getting their permission and collecting information from their browser.
STEP 3
Send your first web notification! You can adjust:
- Your message
- Who to send the message to
- When to send the message
💡Best practices:
- Prompt readers to enable web notifications after they have read at least one article.
- Write customised web notification prompts
- Tell readers why they should enable web notifications
![notifications](https://storage.googleapis.com/media-newsinitiative/images/Screenshot_2023-02-23_at_3.30.33_PM-removebg-pr.original.png)
See your web notifications traffic with News Consumer Insights (NCI)
![ncinotifications](https://storage.googleapis.com/media-newsinitiative/images/Screenshot_2023-02-23_at_3.30.57_PM.original.png)
News Consumer Insights analyses your Google Analytics data to help you grow pages per visit.
STEP 1
Connect your Google Analytics to News Consumer Insights.
STEP 2
Navigate to Reader engagement and scroll down to Traffic Sources.
STEP 3
Hover over the blue bubble that says Notifications to see how much of your traffic comes from web notifications.
If you don’t have web notifications, or <1% of your traffic comes from web notifications, a blue bubble will not display.
STEP 4
Click View recommendation to see if you should focus on web notifications.
![ncinotifications](https://storage.googleapis.com/media-newsinitiative/images/Screenshot_2023-02-23_at_3.30.57_PM.original.png)
![checklist (8)](https://storage.googleapis.com/media-newsinitiative/images/checklist_8.original.png)
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