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Lesson 4 of 6
Increase traffic with web notifications
Increase site traffic
Increase traffic with Google's search products
Increase traffic with newsletters (5:14)
Increase traffic with social sharing
Increase site traffic with Google Ads (8:11)
Increase traffic with Search (8:49)
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5 minutes to complete

Increase traffic with web notifications

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Alert your audience with timely news alerts

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What are web notifications?

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Web notifications let you bring information to your readers, even when they're not on your website. They generally help raise awareness about timely updates.

5–15% of readers enable web notifications. Targeted web notifications can get up to 25% click-through rates.

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Engage audiences with web notifications

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STEP 1

Decide if you want to build web notifications, or use a third party:

  • Build: Use Google Developers’ guide
  • Buy: Use a technology solution

STEP 2

Enable your reader’s web notifications by getting their permission and collecting information from their browser.

STEP 3

Send your first web notification! You can adjust:

  • Your message
  • Who to send the message to
  • When to send the message

💡Best practices:

  • Prompt readers to enable web notifications after they have read at least one article.
  • Write customised web notification prompts
  • Tell readers why they should enable web notifications
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See your web notifications traffic with News Consumer Insights (NCI)

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News Consumer Insights analyses your Google Analytics data to help you grow pages per visit.

STEP 1

Connect your Google Analytics to News Consumer Insights.

STEP 2

Navigate to Reader engagement and scroll down to Traffic Sources.

STEP 3

Hover over the blue bubble that says Notifications to see how much of your traffic comes from web notifications.

If you don’t have web notifications, or <1% of your traffic comes from web notifications, a blue bubble will not display.

STEP 4

Click View recommendation to see if you should focus on web notifications.

ncinotifications
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