Keep visitors engaged with recirculation

Today, more people access digital news from social media (28%) than from news sites and apps directly (23%).

Surfacing relevant articles is one way to encourage your audience to come to your news site and stay longer.

Recommending relevant articles helps your audiences find the news that matters most, and prevents them from feeling overwhelmed by the number of articles.

Recirculation helps you:

• Get more value out of existing content
• Create a quality user experience by highlighting your best content
• Encourage audiences to return by showing what’s relevant to them

Evergreen stories are ideal for recirculation because they are not as time-sensitive as breaking news or current events.

Why evergreen content?

• Provides information, facts and data that won’t change quickly
• Is often searched for, because it continues to stay relevant
• Drives traffic without requiring as many resources

What are the types of evergreen content?

• A 'how-to' guide or explainer
• A list, like 'Three types of ad revenue'
• Tips and tricks

💡Best practice: Get the best of both evergreen and news stories by refreshing stories during times of the year when they’re more relevant.

News Consumer Insights analyses your Google Analytics data to help you grow pages per visit.

STEP 1

Connect your Google Analytics to News Consumer Insights.

STEP 2

Navigate to Reader engagement and scroll down to Pages read per visit and Visit length.

STEP 3

Click View recommendation on the left to see how your audiences’ visits compare to industry averages.

Realtime Content Insights analyses your Google Analytics data to help you discover:

• Your best stories, in real time and historically
• The stories that your most engaged audiences read
• What people are searching for near you on Google and YouTube

STEP 1

Navigate to Historic performance

STEP 2

Scroll down to Top articles by key data metrics

STEP 3

Click Recirculation to view the top-five articles that drive the most recirculation to other articles on your site.

You can also see your overall recirculation rate in Today’s Performance dashboard under Recirculation.

💡Best practices:

• Recommend five stories or fewer
• Include an image with every article
• Place images on the left, and stories on the right
• Compress images
• Rank your articles

💡Best practices:

• Place your articles above external links
• Add a recommended articles section after each article
• Anchor a recommended articles section on the right
• Add a recommended article with a related image to every article