Resources for CNPA
Tools, trainings, and resources designed in partnership with industry experts to help you grow your audience and revenue.
Welcome! Google is proud to support the California New Publishers Association through our free resource library.
Learn the latest best practices
Go in-depth with audience and revenue courses
Start building your audience
Understand and grow your audience with analytics, surveys, and tools
Start
Increase site traffic
Use Search, newsletters, social sharing, and ads to attract more visits
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Keep visitors engaged
Engage and retain visitors by using article recirculation, videos, and Core Web Vitals
Start
Start building your revenue model
Establish your revenue sources, estimate potential income, and launch news products
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Apply to the Fundamentals Lab
The Fundamentals Lab is a three-month program to help you grow your audiences, reader revenue, and ad revenue online.
Participants receive personalized, data-driven audits and recommendations and builds on the News Consumer Insights analytical framework.
Get insights from our tools
Need something else?
Tiffany Proscia
News Industry Relations Lead
Tiffany collaborates with news associations and organizations to bring the best of Google products and programs to news partners and promote sustainability within the local news industry. Before Google, Tiffany worked in advertising partnerships at Snap and Hearst Magazines. Tiffany is a native New Yorker and lives on Long Island with her husband and two daughters.
Reach Tiffany at tiffanyproscia@google.com.
Tina Xiao
Global Programs, Google News Initiative
Tina curates best practices on how to grow audiences and revenue from Google’s work with thousands of news organizations globally. Before Google, Tina worked in Strategy at ABC News, helping executives grow ABCNews.com, FiveThirtyEight, streaming, podcasts, and broadcast.
Reach Tina at tinaxiao@google.com.