Increase traffic with Google's search products
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Help more people discover your news
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What are Google’s Tools for Search?
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Every month, people click through Google Search and Google News results to news sites more than 24 billion times.
Your news can appear in several places on Google:
- Google Search
- Google News
- Google Discover
Improve your performance on Search and manage how your news organisation appears by using:
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Help more people access the news with Google Search
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When you search for a topic that’s in the news, Google’s algorithms organise specific stories and articles based on factors like a publisher’s relevance, prominence and authoritativeness.
On Search, news articles can show in
💡 Best practices to improve your Search performance:
- Tag your original content
- Ensure any websites that syndicate your content tag it appropriately
- Measure your Search traffic and fix issues with Google Search Console
- Make your web pages fast on all devices with Google’s PageSpeed Insights
![top stories](https://storage.googleapis.com/media-newsinitiative/images/top_stories.original.png)
Reach avid news readers with Google News
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From local and regional news outlets to national and global perspectives, Google News brings together diverse journalism to help us better understand our world.
Google News is focused on
- Strengthening access to local news.
- Providing access to a diverse range of sources.
- Addressing misinformation while protecting the open web.
How do I appear in Google News?
Google automatically crawls the web regularly to include websites in Google News. There’s no application needed!
💡Best practice: Check if your news site appears in Google News and manage how you appear with Google Publisher Centre.
![pubcenter](https://storage.googleapis.com/media-newsinitiative/images/pubcenter.original.png)
Inspire and inform people with Google Discover
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On Google Search, users enter a search term to find helpful information related to their query.
Google Discover takes a different approach. Audiences can get updates for their interests, like their favourite sports team or news site, without having to search.
How do I appear on Discover?
- Provide content that's timely, compelling or unique
- Use page titles that are succinct but informative
- Include high-quality images that are at least 1,200 pixels wide
- Avoid using a site logo as your image
- Avoid using misleading or exaggerated details in preview content
- Avoid withholding information needed to understand what the content is about
- Avoid catering to outrage
- Avoid content that is excessively graphic or gruesome
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Need more help?
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- Take a look at our SEO Starter Guide
, Google’s overview of search engine optimisation essentials. - Ask an expert at SEO office hours
Get answers to your Google Search and SEO questions live, monthly - Report issues or get help with Google News
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