Increase traffic with Google's search products
Help more people discover your news
What are Google’s Tools for Search?
Every month, people click through Google Search and Google News results to news sites more than 24 billion times.
Your news can appear in several places on Google:
- Google Search
- Google News
- Google Discover
Improve your performance on Search and manage how your news organisation appears by using:
Help more people access the news with Google Search
When you search for a topic that’s in the news, Google’s algorithms organise specific stories and articles based on factors like a publisher’s relevance, prominence and authoritativeness.
On Search, news articles can show in
💡 Best practices to improve your Search performance:
- Tag your original content
- Ensure any websites that syndicate your content tag it appropriately
- Measure your Search traffic and fix issues with Google Search Console
- Make your web pages fast on all devices with Google’s PageSpeed Insights
Reach avid news readers with Google News
From local and regional news outlets to national and global perspectives, Google News brings together diverse journalism to help us better understand our world.
Google News is focused on
- Strengthening access to local news.
- Providing access to a diverse range of sources.
- Addressing misinformation while protecting the open web.
How do I appear in Google News?
Google automatically crawls the web regularly to include websites in Google News. There’s no application needed!
💡Best practice: Check if your news site appears in Google News and manage how you appear with Google Publisher Centre.
Inspire and inform people with Google Discover
On Google Search, users enter a search term to find helpful information related to their query.
Google Discover takes a different approach. Audiences can get updates for their interests, like their favourite sports team or news site, without having to search.
How do I appear on Discover?
- Provide content that's timely, compelling or unique
- Use page titles that are succinct but informative
- Include high-quality images that are at least 1,200 pixels wide
- Avoid using a site logo as your image
- Avoid using misleading or exaggerated details in preview content
- Avoid withholding information needed to understand what the content is about
- Avoid catering to outrage
- Avoid content that is excessively graphic or gruesome
Need more help?
- Take a look at our SEO Starter Guide
, Google’s overview of search engine optimisation essentials. - Ask an expert at SEO office hours
Get answers to your Google Search and SEO questions live, monthly - Report issues or get help with Google News
