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Welcome to the Google News Initiative
The Google News Initiative works with publishers and journalists to fight misinformation, share resources, and build a diverse and innovative news ecosystem.
Lesson 1 of 6
Increase traffic with Google's search products
Increase site traffic
Increase traffic with newsletters (5:14)
Increase traffic with social sharing
Increase traffic with web notifications
Increase site traffic with Google Ads (8:11)
Increase traffic with Search (8:49)
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Increase traffic with Google's search products

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Help more people discover your news

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What are Google’s Tools for Search?

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Every month, people click through Google Search and Google News results to news sites more than 24 billion times.

Your news can appear in several places on Google:

  • Google Search
  • Google News
  • Google Discover

Improve your performance on Search and manage how your news organisation appears by using:

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Help more people access the news with Google Search

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When you search for a topic that’s in the news, Google’s algorithms organise specific stories and articles based on factors like a publisher’s relevance, prominence and authoritativeness.

On Search, news articles can show in

💡 Best practices to improve your Search performance:

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Reach avid news readers with Google News

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From local and regional news outlets to national and global perspectives, Google News brings together diverse journalism to help us better understand our world.

Google News is focused on

  • Strengthening access to local news.
  • Providing access to a diverse range of sources.
  • Addressing misinformation while protecting the open web.

How do I appear in Google News?

Google automatically crawls the web regularly to include websites in Google News. There’s no application needed!

💡Best practice: Check if your news site appears in Google News and manage how you appear with Google Publisher Centre.

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Inspire and inform people with Google Discover

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On Google Search, users enter a search term to find helpful information related to their query.

Google Discover takes a different approach. Audiences can get updates for their interests, like their favourite sports team or news site, without having to search.

How do I appear on Discover?

  • Provide content that's timely, compelling or unique
  • Use page titles that are succinct but informative
  • Include high-quality images that are at least 1,200 pixels wide
  • Avoid using a site logo as your image
  • Avoid using misleading or exaggerated details in preview content
  • Avoid withholding information needed to understand what the content is about
  • Avoid catering to outrage
  • Avoid content that is excessively graphic or gruesome
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