Build your audience with Realtime Content Insights

What news do your audiences care about?

Realtime Content Insights analyses your Google Analytics data to help you discover:

• Your best stories, in real time and historically
• The stories that your most engaged audiences read
• What people near you are searching for on Google and watching on YouTube

To use Realtime Content Insights, you need a Google Analytics account.

1. Go to Realtime Content Insights.
2. Select Authorise.

Select your Google Analytics account.

Realtime Article Performance shows you metrics in real time, and refreshes every 180 seconds.

STEP 1

Go to Realtime Article Performance to see a dashboard of your top five articles by real-time readers.

STEP 2

Click Launch Newsroom View to see a dashboard of your top ten articles that you can display in a newsroom.

STEP 3

See how each article is performing by:

• How many readers are reading the article, right now
• How many pageviews an article had in the last 30 minutes
• Which articles were read by Casual readers vs Loyal readers
• Recirculation: Does this article lead to more articles being read?
• Page speed: Which articles are slowing your site down?

Today’s Performance dashboard shows your articles’ metrics for the day, compared to your last seven days.

STEP 1

Go to Realtime Article Performance

STEP 2

Click the menu next to Today’s Performance dashboard

STEP 3

View these metrics for today:

• How many readers are on your site, right now
• How many times they’ve visited, compared to your daily average
• What five traffic sources bring in the most traffic
• What percentage of visitors are Casual readers (new visitors) vs Loyal readers (returning visitors)
• What devices your visitors are on

Data metrics show your top stories based on pageviews, which are read by returning audiences, and which stories refer the most traffic to other stories on your site.

STEP 1

Go to Historic performance.

Article performance shows you the top-five articles, not just by pageviews, but that results in the most newsletter sign-ups, shares on social media and more articles read.

STEP 2

Go to Top articles by key data metrics

STEP 3

Go to pageviews, Loyal readers or Recirculation to see the top-five articles.

Realtime Search Trends uses Google Trends to show you a summary of actual search requests made to Google, and displays interest in a topic around the world or down to city-level geography.

STEP 1

Go to Trends in your region.

STEP 2

In Trending articles, see the top news stories from the last 24 hours, selected from Search, Google News, YouTube and Knowledge Graph.

STEP 3

In Trending videos, see the top news videos from the last 24 hours on YouTube.

💡Best practice: In Google Trends, find 'Breakout' searches, which are terms that have grown by more than 5,000%!