增加網站流量

運用 Google 搜尋、電子報、社群媒體分享和廣告，提高造訪次數。

運用互動式資訊主頁和精美報表，發揮資料的最大效用

找出要使用 Google Analytics (分析) 衡量的讀者行為，快速又簡單地取得網站標記，收集更完善的資料並獲得全新洞察。

改善新聞網站的成效、易達性和 SEO 表現

找出讀者最喜歡的報導和影片

改善新聞網站的使用者體驗

提高網頁在所有裝置上的載入速度

取得實用的閱聽者洞察資料

A distinctive digital destination for millions of fans at 7NEWS.com.au

News Corp Australia subscribers with Google-linked accounts have better engagement and retention

German media group provides critical information while limiting harmful triggers.

The West Australian launches “Up Late with Ben Harvey”, in partnership with Google

Innovative AI-assisted SEO and Personalised Content Recirculation boost engagement

48% New Viewers, 43% More Views, 100M+ Minutes

Dong-A Ilbo’s revamped website focuses on reader readability, convenience and personalisation.

Gamified News Experience Fuels 44% Growth in First-Party Data and 14% Increase in Loyal Users

Developing an Enhanced Interface and Experience on Web and e-reader platforms

Itatiaia experienced an increase in audience engagement following the optimization of Core Web Vitals metrics.

Local newspaper in Mexico innovates to better reach their audience.

Participating in the Lab was key in their progress to strengthen their Audience Strategy.

A Vietnamese news publication personalized their reader experience through content analysis and data integration.

Vietnamese publisher learns more about its readers to successfully boost engagement, and diversify revenue.

NDTV Increases User Engagement by 12% by Implementing Real-Time Newsroom Quality Index and Editorial Checklists.

Optimizing Videos for Search leads to up to 58% Uplift in Discoverability and 84% increase in Engagement on News18 Sites.

India TV's implementation of video optimization best practices led to a significant boost in video discoverability and engagement across Google surfaces.

LA NACION’s single sign-on technology puts their first-party data strategy front and center.

Disway's mobile app a game-changer for its channel strategy

Lampung.co's audience engagement soars with technical training and content curation

Find out how the team at Sinar Harian are upskilling their newsroom in data literacy and gaining a better understanding of their audience

Populis' work culture and approach to engagement were transformed through the Local News Foundry program

Suara Cirebon's digital transformation drives audience engagement

Find out how ABS-CBN is developing a culture of data-centricity by embedding insights inside their daily activities and processes

Learn more about the way The Straits Times is hoping to drive engagement with a new audience, by rethinking channels as a product rather than a means of distribution

Público increases reach of digital subscribers through pivotal changes

La Croix, a French news publisher, shifts to digital-first from print

Irish Times accelerates digital growth and successfully extends audience reach

Daily Maverick grows their audience in South Africa through data insight

Armed with new confidence, the Burlington Buzz sets new revenue and audience goals

「經營新聞網站，但無法擁有使用者資料，是韓國新聞業面臨的最大挑戰之一。」- Seung-Il Kim，The Busan Ilbo 策略部數位編輯

Thairath's data-driven initiative enables teams to analyze key data on reader behavior to improve content strategy

「移民人口面臨的最大挑戰之一，就是不易取得當地新聞，尤其是以他們的語言所撰寫的報導。因此最重要的就是要找到方式幫助這個族群。」- Rocio Tirado，Jambalaya News 營運長

Energetic City 運用 News Consumer Insights 建立個人化策略

El Tiempo 需要更多精通科技的員工，因此設立了招募與培訓計畫，吸引剛從大學畢業的新鮮人進入新聞業。

La Diaria 推出的 Utopia，是一個開放原始碼的平台。它可以協助小型新聞媒體管理所有的業務，同時促進拉丁美洲獨立媒體的發展

Daily Maverick 是南非的線上發布者，每日更新以獨到觀點製作的新聞、調查內容、專業政治分析和社論。自 2009 年成立以來，便以獨特的編輯觀點和著重於調查報導脫穎而出。

READr 運用讀者參與度和互動機會，探索如何建立新聞可信度

Les coops de l'information is a cooperative of six publications in Quebec