- chevron_left Resources
Grow your revenue
Discover ways to earn more revenue from digital ads, subscriptions, memberships and contributions.

Start building your revenue model
Diversify your revenue sources, estimate potential income, and launch new products.
Grow reader revenue
Earn revenue from your audience with subscriptions, memberships, and contributions.
Grow digital ad revenue
Get the most from your digital ads and increase your advertising revenue.
Account linking improves engagement and retention
News Corp Australia subscribers with Google-linked accounts have better engagement and retention
Amplifying underserved voices
The Oaklandside’s mission to inform and amplify underserved voices
Select a CMS for your news organisation
Determine your revenue model
Building a succession plan
LebTown lays the groundwork to hire a managing editor
Digital makeover increases publisher’s revenue
SWA launches mobile app with monetization features and receives training for web optimization
Dong Nai Newspaper Grows Reach and Revenue
Vietnamese publisher learns more about its readers to successfully boost engagement, and diversify revenue.
Transforming Social Followers to Subscribers
How The Daily Aus was able to turn social engagement into sustainable growth
Bonnier News launches GenAI tool in record time
Swedish media company builds generative AI solution for efficient native content production.
Indonesian publisher’s numbers up with video and PWA
JabarEkspres' video advertising and implementation of PWA opened up new audiences and revenue streams
Reader Revenue Manager
Grow your reader revenue and engage with your audience
Exploring the right financial structure and processes for growth
Exploring the right financial structure and processes for growth
Jomo Shimbun builds a strong foundation to accelerate reader revenue growth
Participated in Digital Revenue Lab Japan in 2023.
Reader Revenue Manager
Grow your reader revenue and engage with your audience
Account linking improves engagement and retention
News Corp Australia subscribers with Google-linked accounts have better engagement and retention
JoonAng Ilbo Pioneers the Subscription Journalism Era
Redesign the mobile app with personalized content to strengthen the membership
Bonnier News launches GenAI tool in record time
Swedish media company builds generative AI solution for efficient native content production.
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Increase the CVR of the Nikkei Online Edition
Nikkei uncovered insights to enhance user acquisition effectively by optimizing UI/UX Design.
NZME builds new engine for subscription growth
NZME builds a subscription toolkit to drive revenue growth by ensuring the right reader sees the right offer at the right price.
Sharing articles to boost digital subscriptions
French daily newspaper Libération increases subscriptions with new “share with a friend” and datawall features.
Get started with Reader Revenue Manager
Sanoma steps up account personalization
Finnish media brand boosts user engagement with My News Service features.
"Unsubscribe" doesn’t have to mean "goodbye"
French online media outlets faced a challenge when the government passed a "3-click" termination law, making it easier for customers to cancel contracts. This posed a significant risk to publishers like Le Monde, whose business model is heavily dependent on a strong digital subscriber base. Instead of viewing the law as a threat, Le Monde used it as an opportunity to improve their customer experience. By overhauling their unsubscribe process, Le Monde simplified the cancellation journey for users and simultaneously gathered valuable data on why subscribers were leaving. They used this data to create a new retention strategy, offering personalized incentives like temporary subscription pauses, content suggestions, and special pricing offers. This new approach turned the unsubscribe process into a key customer engagement tool. As a result, Le Monde saw a surprising reduction in churn, an increase in active subscriptions, and a longer average subscription life, proving that a user-friendly exit can lead to greater loyalty.
Stuff, New Zealand news publisher, builds for the future
Stuff redesigned and rebuilt their site with future-fit technology.
Digital hyperlocal Crux applies new ad solutions
Monetising both hyperlocal and network audiences with direct and programmatic ads
Local News Publications moves to Google Ad Manager
Significantly growing their digital advertising revenue
Dong Nai Newspaper Grows Reach and Revenue
Vietnamese publisher learns more about its readers to successfully boost engagement, and diversify revenue.
My City Logan delivers strong digital ad presence
Capitalizing on a strong established readership in the local market.
Google Ad Manager
Grow ad revenue and protect your brand wherever people are watching, playing or engaging
How Eenadu increased ad fill rate and revenue by 15%
Eenadu designs new Ad Management System (AMS), increasing revenue.
Bonnier News launches GenAI tool in record time
Swedish media company builds generative AI solution for efficient native content production.
Stuff tunes in to user needs
Learn how Stuff.co.nz, New Zealand's top news site, adopted a user needs framework to diversify revenue and increase reader engagement. Discover how this data-informed content strategy led to a 90% lift in unique visitors.
Spanish media group catches the AI wave
HENNEO undertakes a wide-ranging initiative to integrate AI across its operations.
How a digital news site in Uttarakhand grew its digital ad revenue
Uttra News increases ad revenue by 484% with Progressive Web App technology
Empowering The Manila Times with Advanced GA4 Tracking
The Manila Times, a major news outlet in the Philippines, has successfully transitioned from basic Google Analytics 4 (GA4) reporting to a sophisticated, event-based tracking system. This strategic move, in partnership with Monks under the Google News Initiative's GA4 Accelerator Program, has empowered the publisher to gain deeper insights into reader behavior, refine its content strategy, and significantly improve audience engagement.
Looking for something else?
Develop your audience
Use data to grow and understand your audience, shape your content and keep your visitors engaged.
Strengthen your digital journalism
Discover ways to earn more revenue from digital ads, subscriptions, memberships and contributions.
All resources
Tools, trainings and resources designed in partnership with industry experts, academics and news organisations around the world