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Start building your audience

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8 lessons
70 minutes
beginner
Understand and grow your audience with analytics, surveys and tools.
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Build your audience with Google's analytics tools

Lesson
Make better decisions based on your audiences’ data
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Learn more about your audience with surveys

Lesson
Understand your audience, their habits, and what they value with surveys
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Build your audience with News Consumer Insights

Lesson
Get data-driven recommendations for your site
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Build your audience with Google Analytics 4

Lesson
Understand how Google Analytics 4 works to help with audience analytics
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Increase traffic with Search Console

Lesson
Increase traffic with Search Console
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Reach younger and diverse audiences

Lesson
Expand to diverse audiences
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Get started on Google News with Publisher Centre

Lesson
Submit, manage and monetise your news across Google
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Tools for News Publishers

Lesson
How Google can partner with your news organization
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  • GO801_GNI_GoogleImageSearch_TitleCard.jpg
    Verification: Google Image Search
    Lesson
    Find visually similar images.
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  • GO801_GNI_GoogleEarthPro_TitleCard.jpg
    Google Historical Imagery: Google Earth Pro, Maps and Timelapse
    Lesson
    Find out where a photo was taken and when it was uploaded.
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  • GO801_GNI_AccessThePast_TitleCard.jpg
    Google News Archive: Access the past.
    Lesson
    Discover historical digital publications and scanned newspapers.
    Lesson
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  • GO801_GNI_VerifyContentIn100Languages_TitleCard.jpg
    Google Translate: Verify content in 100+ languages.
    Lesson
    Interpret descriptions, uploader information and place names.
    Lesson
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  • DataJournalism_GoogleSheetsScrapingDatafromtheInternet_lessonoverview_UEMWXbb.jpg
    Google Sheets: Scraping data from the internet
    Lesson
    Build your own data sets using Google Sheets.
    Lesson
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  • GO801_GNI_TranslationsOTG_TitleCard.jpg
    Google Translate: Translations on-the-go.
    Lesson
    Speak the language just about anywhere in the world.
    Lesson
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  • GO801_GNI_VerifyingPhotos_TitleCard.jpg
    Reverse Image Search: Verifying photos.
    Lesson
    Find photographs and uncover their backstories.
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