Build your audience with Google Analytics 4
Understand and measure your audience with Google Analytics 4
What is Google Analytics 4?
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As the Internet has changed, so have our expectations on how our data is collected, used and stored.
Google Analytics 4 responds to these changes and helps you manage all of the data available to you today.
- Prepare for a privacy-first future with first-party data
- Connect with Google Ad Manager, so you can measure ads and audiences together
- Gives you insights automatically to inform your strategy
- Measure across domains and platforms
What do I need to do to transition before 1 July 2023?
- Create new properties
- Move all data and reports by
- Tag your site by updating Google Tag Manager
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Getting started
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- Go to the homepage of Google Analytics
- Click on the blue Let's Go button, or you can click on Admin and then Google Analytics 4 Setup Assistant
- Click on Get Started under 'I want to create a Google Analytics 4 account'.
If you already have an account, link the Analytics property for a specific Google Analytics 4 account. - Optional Save time by enabling Enhanced measurements.
- Click 'Create & continue'
- Use a tag you already have or select Install a Google tag.
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See Google Analytics 4
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What are the sections in Google Analytics 4?
- Home
- Reports
- Explore
- Advertising
- Configure
- Admin
Home shows your site’s performance from the last seven days and Insights analyses your data for you using machine learning.
On Home, you can see:
- Users
- New users
- Engagement time
- Time spent
- Subscriptions revenue
- Donations
- Ad revenue
- Users currently on the site
💡 Best practice: Use the Search bar at the top if you have trouble finding something.
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Reports
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Reports are now listed as questions, like 'Where are my new users coming from?' or 'What pages are getting the most views?'
- Life cycle: Follow your audience across Acquisition, Engagement, Monetisation and Retention
- Traffic Acquisition: Where audiences come from
- Engagement: How your audience reads or watches your stories
- Monetisation: Where your money comes from
- Subscriptions: Add events to your subscription pages
- Ads: Connect your Ad Manager account
- User Reports: Your audiences’ demographics
- Countries
- Cities
- Languages
- Age
- Gender
- Interests
- Retention: How often your audience comes back
💡 Best practice: Use Search to ask questions like 'How many users did I get last month?'
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Get the most out of Google Analytics 4
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Explore
- Go deep with your data
Advertising
- See how your ads affect traffic
Configure
- How to create audiences
- How to create custom dimensions, like authors or topics
- How to enable demographics data
- How to track subscriptions
Admin
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Create audiences for News Consumer Insights
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- Go to Google Analytics
- Go to Admin and select Audiences
- Select New audience
If you don’t see this button, ask your admin for 'Marketer' access - Select Custom audience
- Enter Brand Lovers, Loyal Readers or Casual Readers
- Select Add new condition
- Select Session number
- For Brand Lovers, select condition >= and enter 15.
- For Loyal Readers, select >=, enter 2 and select Apply. Then, select <= and enter 14.
- For Casual Readers, select condition <= and enter 1.
- Select Apply and Save
- Repeat steps 5-8 until you have created audiences for Brand Lovers, Loyal Readers and Casual Readers.
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