Strengthen your reader engagement and loyalty through a series of live sessions spread out across 2 months, developed on top of the News Consumer Insights (NCI) analytical framework. The program is free of cost, data driven, actionable and collaborative.
Through the Audience Growth Lab, you'll receive an audit based on your GA4 data with personalized recommendations to grow reader engagement.
This program includes individual meetings with program leaders, implementation assistance, and follow-up to address any outstanding questions.
Program details
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This session will provide a detailed overview of each actionable recommendation identified in the first section of your reader engagement audit.
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This session will provide a detailed overview of each actionable recommendation identified in the second section of your reader engagement audit.
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This open forum allows participants to engage in a collaborative discussion with the program lead and fellow publishers. The objective is to exchange practical insights and expedite the process of digital transformation.
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You will be able to sign up for optional 1:1 office hours to ask questions and get additional support from the program lead.
Eligibility
You are welcome to apply if your news organization:
✓ Produces original news content on a website
✓ Can commit to three, 90-minute live sessions over the course of two months
✓ Is willing to share insights with other publishers and the greater news industry
✓ Does not employ government officials or individuals that are also employed by government entities
FAQ
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Applications are accepted on a rolling basis, but space is limited. We encourage you to apply as soon as possible.
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Google staff will review all applications and determine a cohort that can collaboratively work together and learn from each other. We may request additional information via email regarding your application
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You will participate in a total of three, 90-minute live sessions with your cohort over the course of two months.
In between sessions, you’ll be able to schedule private meetings with program leads to review in more detail how these Google products can help grow your audience
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Email gnilabs@google.com with any questions or for additional guidance.
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Google will process any personal data you provide in connection with this application in accordance with our privacy policy. Applicants may request to update, delete, or receive a copy of their responses by contacting contactgni@google.com.