Increase your site traffic
Use Search, newsletters, social sharing, and ads to attract more visits.
Featured resources
Fundamentals Lab
Increase traffic with newsletters
News Consumer Insights
Get data-driven recommendations for your site
Trainings
Increase site traffic
Use Search, newsletters, social sharing, and ads to attract more visits.
Increase traffic with newsletters
Increase traffic with social sharing
Increase traffic with web notifications
Increase traffic with Google's search products
Products
News Consumer Insights
Get data-driven recommendations for your site
Google Looker Studio
Unlock the power of your data with interactive dashboards and beautiful reports
News Tagging Guide
Identify what reader behaviors you should be measuring in Google Analytics and easily generate tags for your site to collect better data and unlock new insights.
Lighthouse
Improve your news site's performance, accessibility, and SEO
Publisher Center
Reach new audiences and avid news readers on Google News
Realtime Content Insights
Identify the most popular articles and videos for your audience
Google Search Console
Improve your performance on Google Search
Core Web Vitals
Improve your news site's user experience
Pagespeed Insights
Make your news site fast on all devices
Google Analytics
Get essential audience insights
Stories
In-depth reporting on women’s issues in India
Paid newsletter a win for S.C. daily
Bridging the Language Gap
"One of the biggest challenges immigrants have is it's harder to get local news, especially in their language. So it's very important for us to be able to help this community." -Rocio Tirado, Chief Operating Officer, Jambalaya News
Building Deeper Audience Relationships
Energetic City used News Consumer Insights to help create personalized strategies
Colombian daily launches digital talent incubator
El Tiempo needed more tech-savvy staff — so they created a recruitment and training program to attract recent college graduates to the news industry.
Democratizing newsroom tech in Latin America
La Diaria launched Utopia, an open-sourced platform to allow small newsrooms to manage their entire business, supporting independent media in Latin America
Audience Insights Powered by AI
"Operating a news site, but not being able to own the user data is is the biggest problem the Korean news industry is facing." -Seung-Il Kim, Digital Editor of Strategy, The Busan Ilbo
Daily Maverick turns data into revenue
Daily Maverick is a South African daily online publisher serving up a unique blend of news, investigations, expert political analysis, and opinion. Since its founding in 2009, the publication has set itself apart with a distinctive editorial voice and a strong focus on investigative reporting.
An Experiment in Open Data and Civic Participation
READr explores how to build trust in news through reader engagement and participation
Digital Transformation for Cooperative Journalism
Les coops de l'information is a cooperative of six publications in Quebec
Looking for something else?
Start building your audience
Understand and grow your audience with analytics, surveys, and tools.
Keep visitors engaged
Engage and retain visitors by using article recirculation, videos, and Core Web Vitals.
All resources
Tools, training, and resources designed in partnership with industry experts, academics, and news organizations around the world.