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Hands-on Machine Learning

Course

This course teaches journalists how to use Machine Learning for their reporting. You will learn how to train a Machine Learning model to identify and classify images in vast datasets.

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Video: Keeping journalists safe online

Lesson
Enhance your online safety as a journalist with best practices and tools from Google.
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Video: Getting started with Pinpoint

Lesson
Explore and analyze thousands of documents with Google's research tool, Pinpoint.
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Video: Getting started with Google Trends

Lesson
Google Trends allows you to explore a sample of search requests, by topic and over time.
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Video: Google Earth and mapping technologies for journalists

Lesson
Discover how journalists can use Google Earth and mapping technologies
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Video: Google tools for fact-checkers

Lesson
Explore digital tools designed specifically for fact-checkers and journalists
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Keep visitors engaged

Course

Engage and retain visitors by using article recirculation, videos, and Core Web Vitals.

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Start building your audience

Course

Understand and grow your audience with analytics, surveys, and tools.

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Increase site traffic

Course

Use Search, newsletters, social sharing, and ads to attract more visits.

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Introduction to Machine Learning

Course

With help from the London School of Economics and Political Science, VRT News and Texty our Journalism AI courses offer an insight on how journalists are using machine learning in their newsrooms.

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Investigative Reporting

Course

From Google Public Data Explorer to Google Search, this intensive course will help journalists interpret a range of online sources to strengthen their efficiency and efficacy of in-depth research.

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Fundamentals

Course

Strengthen your digital skills by learning advanced techniques on familiar tools like Google Search, Google Maps and Google Trends.

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Get started with Reader Revenue Manager

Lesson
Grow your revenue and deepen your engagement
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Determine your revenue model

Lesson
Diversify revenue with subscriptions, ads, and more
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YouTube Creator Academy: Improving your YouTube skills

Lesson
Learn how to access and choose lessons that help strengthen your presence.
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Business Reporting

Course

Build your digital skills on Google Sheets and learn how to identify and report on financial news stories with the help of visualization tools.

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GNI Live

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GNI Live
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Google Trends: Improving your search results.

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Refine your queries to get more useful data.
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Visualizing Data: Advanced Tilegrams.

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Generate your own Tilegram from data.
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Visualizing Data: Introduction to Tilegrams.

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A new way to map data.
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Data Studio: Make interactive data visualizations

Lesson
Give life to your datasets by creating powerful interactive visualizations with an easy-to-use studio.
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Google Sheets: Cleaning data

Lesson
Prepare your data for analysis and visualization.
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Google Sheets: Scraping data from the internet

Lesson
Build your own data sets using Google Sheets.
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YouTube: A storytelling tool.

Lesson
Find out how to cultivate and maintain a YouTube audience.
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Advanced Protection

Lesson
The strongest security for your Google account.
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Password Alert: Protect yourself from password theft.

Lesson
This simple Chrome extension is your first line of defense.
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2-Step Verification: Stronger security for your Google account.

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Add an extra layer of protection beyond your password.
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Google Translate: Verify content in 100+ languages.

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Interpret descriptions, uploader information and place names.
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Verification: Google Image Search

Lesson
Find visually similar images.
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Introduction to Google Earth Engine

Lesson
Use a multi-petabyte library of satellite imagery and data to detect changes, map trends, and quantify differences on the Earth's surface
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Global Fishing Watch: Monitor fishing fleets and vessels

Lesson
A guide to using Global Fishing Watch’s mapping tool to track global fishing activity.
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Data Source: Global Forest Watch.

Lesson
Deforestation data and monitoring tools.
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Visualizing Data: Flourish templates.

Lesson
A simple tool to help newsrooms create beautiful graphics.
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Google Sheets: Visualizing data

Lesson
Learn to build visualizations that help you interpret the data and tell data-driven stories.
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Access Google Finance data in Sheets

Lesson
Access Google Finance data in Google Sheets. Examine closing prices, percentage change or market movement over any timeframe.
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Google Finance: Research company performance

Lesson
Google Finance allows you to track companies across 53 exchanges on five continents.
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Google Earth Timelapse: Observing change

Lesson
Observe how the earth has changed over the course of the last 35 years.
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Introduction to Google Earth Studio

Lesson
A fully functional animation studio for Google Earth imagery.
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Google Earth creation tools: Tell your story across the world

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How to use Google Earth to create compelling stories
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Storytelling with Google Trends

Lesson
Learn ways to contextualize Google Trends data and integrate it into your reporting.
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Bias in Machine Learning

Lesson
Understand what ML bias is and how to avoid it.
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Machine Learning, journalism and you

Lesson
How machine learning is entering your personal and professional life.
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Evaluate and Test

Lesson
How to interpret the output of your model and evaluate its performance
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Training your Machine Learning model

Lesson
Import your data in AutoML Vision and start the training process
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Data preparation

Lesson
Assess your use case, source and prepare your data
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Google Cloud AutoML Vision

Lesson
Learn how to set up AutoML Vision to prepare for the course exercise
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Investigating stories with Machine Learning

Lesson
How you can use Machine Learning in your reporting
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What is Machine Learning

Lesson
Machine Learning for journalists.
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Project Shield: Defend against digital censorship.

Lesson
A free tool to protect your site from Distributed Denial of Service (DDoS) attacks.
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Protect your election coverage

Lesson
In this module, we will look at tools to protect and secure your election coverage
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Election visualizations linked to Google Sheets

Lesson
Keep your election visualizations live by linking them to Google sheets
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Google Data GIF Maker

Lesson
Visualize data comparisons in minutes.
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Visualizing elections

Lesson
Bring elections to life with interactive visualizations
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Covering politics with Google Trends

Lesson
In this module, we will look at ways to use Google Trends to analyze searches specifically related to politics.
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Google Podcasts Manager

Lesson
Better understand your audiences and reach them across Google products.
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Google Translate: Translations on-the-go.

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Speak the language just about anywhere in the world.
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Google Trends: Understanding the data.

Lesson
How to interpret Trends results.
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Google My Maps: Show where stories happen.

Lesson
Give important context by building interactive maps.
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How to add them to your site

Lesson
There are two ways to add Web Stories to your site, regardless of the CMS you use to maintain it. Each approach is simple, intuitive, and poised to make Web Stories a vital part of your content strategy going forward.
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How to make them using makestories.io

Lesson
makestories.io is a platform specially created to help people make, publish, and monetize Google Web Stories. It’s free, and it can be used with any content management system. Here are the basics of how to get started with makestories.io.
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How to make them using WordPress

Lesson
WordPress is the standard for so many content makers, and now the ability to create Web Stories is built right into the platform.
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How to make a good Web Story

Lesson
Creating a strong, compelling Web Story is as easy as creating an article or a video, and the interactive nature of Web Stories plays to the rapidly shifting desires and demands of online audiences.
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What are Web Stories?

Lesson
How the easy-to-use vertical video format is changing the face of digital storytelling and driving the connection between content makers and their fans.
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Public Data Explorer: Access a world of data.

Lesson
Use high-quality data sets to create compelling visuals.
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Dataset Search Quickstart Guide

Lesson
Search across millions of datasets on the web
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Google Historical Imagery: Google Earth Pro, Maps and Timelapse

Lesson
Find out where a photo was taken and when it was uploaded.
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Google Earth: Pinpoint eyewitness locations.

Lesson
Find out where a photo was taken and when it was uploaded.
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Verification: Chrome Plugins and Extensions

Lesson
How to speed up the verification process using Google Chrome.
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Verification: Advanced Reverse Image Search

Lesson
How to separate genuine eyewitness accounts from misattributed content.
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Verification: Google Search

Lesson
Master advanced search shortcuts to filter results by date, relevance and language.
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Advanced Google Trends

Lesson
Become a master of the Trends Explore tool with these simple tips for extracting precise data.
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How does a machine learn?

Lesson
A step-by-step overview of the ML training process.
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How you can use Machine Learning

Lesson
Understand in what cases ML might be the solution to your problem.
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Different approaches to Machine Learning

Lesson
Learn to recognize what defines different machine learning solutions.
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Is Machine Learning the same thing as AI?

Lesson
Take a bird's eye view of machine learning within the AI landscape.
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Permissions: Source Google Data.

Lesson
Learn proper usage and citations for Google products.
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Voice Typing: Transcribe audio using Google Docs

Lesson
A quick and easy way to convert audio to text.
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Google News Archive: Access the past.

Lesson
Discover historical digital publications and scanned newspapers.
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Reverse Image Search: Verifying photos.

Lesson
Find photographs and uncover their backstories.
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Advanced Search: Researching with precision.

Lesson
Simple tools and tips to help you get better results, faster.
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Google Scholar: Access court cases, academic papers and sources.

Lesson
Quickly find hard facts and expert opinions.
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Google Alerts: Stay in the know.

Lesson
Follow the breaking stories that are important to you.
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Basics of Google Trends

Lesson
This beginner’s course will teach you the basics of Google Trends, using the free Trends Explore tool.
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Google Fact Check Tools

Lesson
These tools allow you to search for stories and images that have already been debunked and lets you add ClaimReview markup to your own fact checks.
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Estimate Ad Revenue

Lesson
See what levers impact ad revenue
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Introduction to AI for Journalists

Lesson
Learn about Google's approach to AI and how our products can support newsrooms.
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Introduction to AI for News Business Teams

Lesson
Learn about Google's approach to AI and how our products can support news business teams.
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Get started on Google News with Publisher Center

Lesson
Submit, manage, and monetize your news across Google
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Keep visitors engaged with video on YouTube

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Build your relationship with billions of YouTube viewers
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Grow your revenue with Google's ads products

Lesson
Determine if AdSense, AdMob, or Ad Manager is right for you
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Grow Digital Ad Revenue with AdSense

Lesson
Get started with AdSense to earn programmatic ad revenue
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Select a CMS for your news organization

Lesson
Get started with publishing online
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Data Journalism

Course

From beginner to advanced, strengthen your ability to analyze and interpret data with Google Trends and a range of tools from Google and beyond.

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Safety and Security

Course

Strengthen your digital safety with 2-step verification, password protection and a range of tools to help both freelance journalists and those working within small, medium and large news organizations.

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Elections

Course

Whether you're covering an election campaign or reporting on results at the ballot box, here are a range of tools that can help prepare for your story. Dive in to GIF makers, visualizations and digital safety tools.

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Grow Digital Ad Revenue with Google Ad Manager

Lesson
Get started with Google Ad Manager to increase digital ad revenue
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Build your audience with Google Analytics 4

Lesson
Understand how Google Analytics 4 works to help with audience analytics
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Understand Direct and Programmatic Ad Revenue

Lesson
Sell ads, set prices, pitch advertisers and communicate results
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Understand Ad Sizes and Formats

Lesson
Understand how ad sizes and formats affect pricing and revenue
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Increase site traffic with Google Ads

Lesson
Get more traffic from your best articles
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Promote your subscription

Lesson
Attract more subscribers on their first day
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Pinpoint: A research tool for journalists

Lesson
Explore and analyze thousands of documents with Google's research tool, Pinpoint.
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Looking ahead to ML-powered journalism

Lesson
Key learnings and recommended resources to deepen your ML knowledge.
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Pinpoint

Course

In this course, we will look at tools to help you find stories faster.

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Increase traffic with social sharing

Lesson
Tap into social networks to reach new audiences
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Learn more about ad blockers

Lesson
Recover ad revenue lost from ad blockers
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Build your audience with News Consumer Insights

Lesson
Get data-driven recommendations for your site
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Learn more about your audience with surveys

Lesson
Understand your audience, their habits, and what they value with surveys
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Build your audience with Google's analytics tools

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Make better decisions based on your audiences’ data
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Keep visitors engaged with recirculation

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Get the most out of your evergreen content
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Keep visitors engaged with web videos

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Build your relationship with younger audiences
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Keep visitors engaged with Core Web Vitals

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Build a quality user experience on your news site
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Increase traffic with newsletters

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Build your relationship with your best audiences
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Increase traffic with Google's search products

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Help more people discover your news
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Build news products

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Design, prototype, and test your news product
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Build a fundraising strategy

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Choose the right sources to fund your journalism
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Build your tech stack

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Find the best technology to publish, monetize, and more
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Refine your checkout flow

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Improve subscriber conversion
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Launch your subscription

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Build your relationship with your best audiences
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Increase traffic with web notifications

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Alert your audience with timely news alerts
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Increase traffic with Search

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Build your relationship with your best audiences
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Evaluate your financial sustainability

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Understand, measure, and enable your financial sustainability
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Estimate reader revenue

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Estimate reader revenue
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Reach younger and diverse audiences

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Expand to diverse audiences
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