Keep visitors engaged
Engage and retain visitors by using article recirculation, videos, and Core Web Vitals.
Featured resources
Fundamentals Lab
Keep visitors engaged with video on YouTube
News Consumer Insights
Get data-driven recommendations for your site
Trainings
Keep visitors engaged
Engage and retain visitors by using article recirculation, videos, and Core Web Vitals.
Keep visitors engaged with Core Web Vitals
Keep visitors engaged with video on YouTube
Keep visitors engaged with web videos
Keep visitors engaged with recirculation
Products
News Consumer Insights
Get data-driven recommendations for your site
Google Looker Studio
Unlock the power of your data with interactive dashboards and beautiful reports
News Tagging Guide
Identify what reader behaviors you should be measuring in Google Analytics and easily generate tags for your site to collect better data and unlock new insights.
Lighthouse
Improve your news site's performance, accessibility, and SEO
Realtime Content Insights
Identify the most popular articles and videos for your audience
Core Web Vitals
Improve your news site's user experience
Pagespeed Insights
Make your news site fast on all devices
Google Analytics
Get essential audience insights
Stories
In-depth reporting on women’s issues in India
Paid newsletter a win for S.C. daily
Bridging the Language Gap
"One of the biggest challenges immigrants have is it's harder to get local news, especially in their language. So it's very important for us to be able to help this community." -Rocio Tirado, Chief Operating Officer, Jambalaya News
Building Deeper Audience Relationships
Energetic City used News Consumer Insights to help create personalized strategies
Newspaper boosts revenue with YouTube videos
Adopting YouTube’s Player for Publishers across properties lets Mexico’s El Universal deliver news and engage users with up to 40 new videos a day.
Democratizing newsroom tech in Latin America
La Diaria launched Utopia, an open-sourced platform to allow small newsrooms to manage their entire business, supporting independent media in Latin America
Audience Insights Powered by AI
"Operating a news site, but not being able to own the user data is is the biggest problem the Korean news industry is facing." -Seung-Il Kim, Digital Editor of Strategy, The Busan Ilbo
Daily Maverick turns data into revenue
Daily Maverick is a South African daily online publisher serving up a unique blend of news, investigations, expert political analysis, and opinion. Since its founding in 2009, the publication has set itself apart with a distinctive editorial voice and a strong focus on investigative reporting.
An Experiment in Open Data and Civic Participation
READr explores how to build trust in news through reader engagement and participation
Amplifying Underserved Voices
The Oaklandside’s mission to inform and amplify underserved voices
Advocates for Equity in Australia
Media Diversity Australia advocates for greater diversity in Australian media
Looking for something else?
Start building your audience
Understand and grow your audience with analytics, surveys, and tools.
Increase your site traffic
Use Search, newsletters, social sharing, and ads to attract more visits.
All resources
Tools, training, and resources designed in partnership with industry experts, academics, and news organizations around the world.