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Case studies

See how news organizations around the world are growing their news coverage and digital businesses.

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All case studies

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      • Timor-Leste
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      • Tokelau
      • Tonga
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Audience Insights Powered by AI

Case Study

"Operating a news site, but not being able to own the user data is is the biggest problem the Korean news industry is facing." -Seung-Il Kim, Digital Editor of Strategy, The Busan Ilbo

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Bridging the Language Gap

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"One of the biggest challenges immigrants have is it's harder to get local news, especially in their language. So it's very important for us to be able to help this community." -Rocio Tirado, Chief Operating Officer, Jambalaya News

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Keeping Drivers Safe with AI-powered Journalism

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The Boston Globe’s investigation into automotive records yields a Pulitzer Prize

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Fighting Climate Change with Geo-Journalism

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Ripples Nigeria is a news platform committed to data-driven environmental reporting

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A Collaborative Effort To Fight Misinformation

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CekFakta is a collaborative effort to fight the spread of mis and disinformation.

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An Experiment in Open Data and Civic Participation

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READr explores how to build trust in news through reader engagement and participation

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Creating safe spaces in Latin American media

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Chicas Poderosas works to coach and support women and LGBTQ+ journalists

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Bringing Underreported Stories to Attention

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A women-founded network of journalists and news organizations across Mexico

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Advocates for Equity in Australia

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Media Diversity Australia advocates for greater diversity in Australian media

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Digital Transformation for Cooperative Journalism

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Les coops de l'information is a cooperative of six publications in Quebec

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Alma Preta: A new voice for Black media in Brazil

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Alma Preta informs Brazilian society from a Black and peripheral racial perspective

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Fighting Misinformation in India

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DataLEADS, the India Training Network has trained more than 35,000 Indian journalists

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French newspaper grows international audience

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Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.

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Sharing articles to boost digital subscriptions

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French daily newspaper Libération increases subscriptions with new “share with a friend” and datawall features.

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Local News Publications moves to Google Ad Manager

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Significantly growing their digital advertising revenue

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My City Logan delivers strong digital ad presence

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Capitalizing on a strong established readership in the local market.

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Engaging 7NEWS audience through live sport

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A distinctive digital destination for millions of fans at 7NEWS.com.au

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Account linking improves engagement and retention

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News Corp Australia subscribers with Google-linked accounts have better engagement and retention

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BurdaForward app offers refreshing approach to news fatigue

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German media group provides critical information while limiting harmful triggers.

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Sanoma steps up account personalization

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Finnish media brand boosts user engagement with My News Service features.

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DEI from the Heart of Japanese Journalism

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How Kyodo News is Transforming Diversity

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A new audience with online video news bulletins

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The West Australian launches “Up Late with Ben Harvey”, in partnership with Google

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ACM grows Audience Engagement and Search Traffic

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Innovative AI-assisted SEO and Personalised Content Recirculation boost engagement

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Unlocking Video Success: The ABP Live Story

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48% New Viewers, 43% More Views, 100M+ Minutes

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Dong-A Ilbo increases engagement through improved UX

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Dong-A Ilbo’s revamped website focuses on reader readability, convenience and personalisation.

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Digital hyperlocal Crux applies new ad solutions

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Monetising both hyperlocal and network audiences with direct and programmatic ads

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A Legacy of Ink, A Future of Inclusion

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Mainichi Shimbun's Pursuit of Diversity in Japanese Journalism

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Increase the CVR of the Nikkei Online Edition

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Nikkei uncovered insights to enhance user acquisition effectively by optimizing UI/UX Design.

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Gruner + Jahr drives a cultural shift toward AI

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Publisher creates cross-team working groups to foster innovation and agility.

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Amar Ujala's Gamified News Boosts Engagement & Loyalty

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Gamified News Experience Fuels 44% Growth in First-Party Data and 14% Increase in Loyal Users

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Promoting positive discussion to engage readers

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Delfi’s new user-commenting platform uses AI to combat disinformation.

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How Eenadu increased ad fill rate and revenue by 15%

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Eenadu designs new Ad Management System (AMS), increasing revenue.

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Manorama Online 2.5: Enhancing User Experience

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Developing an Enhanced Interface and Experience on Web and e-reader platforms

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Student offer drives high engagement and retention

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Attracting the next generation of subscribers to the West Australian with Reader Revenue Manager.

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Inspiring Pakistan’s youth to make and consume news in new ways

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Discover how The Current is putting youth at the heart of its mission to reimagine the newsroom and engage younger audiences

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Amplifying audience improving Core Web Vitals

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Itatiaia experienced an increase in audience engagement following the optimization of Core Web Vitals metrics.

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US and Canada Pre-launch Lab Cohort 2024

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Google is providing hands-on coaching and curriculum to 25 early-stage digital news and information efforts. Learn about the 2024 U.S. and Canada cohort.

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Periodico AM: Asserting Locality and Immediacy

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Local newspaper in Mexico innovates to better reach their audience.

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El Sol de México: Aligning Processes with Audience Needs

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Participating in the Lab was key in their progress to strengthen their Audience Strategy.

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Stuff, New Zealand news publisher, builds for the future

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Stuff redesigned and rebuilt their site with future-fit technology.

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Spanish media group catches the AI wave

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HENNEO undertakes a wide-ranging initiative to integrate AI across its operations.

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How a digital news site in Uttarakhand grew its digital ad revenue

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Uttra News increases ad revenue by 484% with Progressive Web App technology

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Tuoi Tre Newspapers’ Data-Driven Evolution

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A Vietnamese news publication personalized their reader experience through content analysis and data integration.

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Dong Nai Newspaper Grows Reach and Revenue

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Vietnamese publisher learns more about its readers to successfully boost engagement, and diversify revenue.

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Nghe An Newspaper Boosts Speed and Readership

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Vietnamese publisher participated in the Google News Initiative’s Advertising Lab to enhance their digital transformation.

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NDTV leverages data and ML to drive +24% New User Growth

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NDTV Increases User Engagement by 12% by Implementing Real-Time Newsroom Quality Index and Editorial Checklists.

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The Saturday Paper attracts new subscribers with video

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Video series boosts brand awareness with over 680,000 views and conversion through Reader Revenue Manager.

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Bonnier News growing subscribers through cross-sell opportunities

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Bonnier News growing subscribers through cross-sell opportunities

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ACM grows digital subscriptions with a premium app

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Full featured app incentives farmers to switch to a paid digital subscription

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Building a new reader-first news platform

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Growing visitors and views with a refreshed digital presence and strategy

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GMA Integrated News Digital’s "InoculatED" combats misinformation through pre-bunking, with the help of AI-powered tools for faster content creation.

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Broadcast giant and online leader GMA Network, through its Digital Strategy and Innovation Lab, has won at the latest round of the Google News Initiative (GNI) Asia Pacific Innovation Challenge for a project aimed at fighting misinformation.

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talkSPORT scores more readers with data-driven insights

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News UK and talkSPORT deliver a big win for sports fans across the UK with improved site experiences.

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News18 Boosts Video Success with Optimized Strategy

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Optimizing Videos for Search leads to up to 58% Uplift in Discoverability and 84% increase in Engagement on News18 Sites.

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Inquirer.net launches a newsletter for North American readers, leading to 3x higher open rate and 29x higher click-through rate

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Learn how Inquirer.net has launched a curated newsletter to further engage with key audience segments abroad.

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Newsletters win over readers and increase engagement

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London-based publisher Reach PLC launches a new email newsletter strategy across the UK, giving popular writers a key role in attracting subscribers.

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Centralizing data for actionable insights

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Economedia and Capital leverage data to understand audiences, increase user engagement, and optimize revenue.

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Sakal’s Sign-Ups Skyrocket with Google One Tap

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Google One Tap Unlocks User Sign-Up Floodgates for Sakal

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iNews.id boosts registrations with refined SSO strategy

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Find out how iNews has accelerated registration uptakes through collecting more first-party data via a reworked Single Sign-On (SSO) strategy.

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Digital paper adds to revenue streams with AI

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Digital paper adds to revenue streams with AI

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Pinpoint Revolutionizes ABP's Reporting: Accuracy, Speed, and Efficiency

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Pinpoint simplifies content deciphering for ABP Network’s editorial desks, enhancing efficiency.

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Engaging audiences with AI-driven newsletters

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Telegraph Media Group uses artificial intelligence to curate newsletter content based on readers’ interests, increasing click-through rates.

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Polish news site links national football team’s manager with match-fixing mastermind

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Wirtualna Polska uses Pinpoint to analyze 65,000 pages of court documents, proving links between the manager of Poland’s national football team and the architect behind a massive match-fixing scandal.

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Telling stories that matter with a boost from AI

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Podcast platform Suno India is finding novel ways to use technology, including AI-powered Pinpoint, to deliver fearless, in-depth reporting at a community and national level.

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Safeguarding the Amazon with the help of AI

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On a mission to protect the rights of indigenous people in the Amazon, InfoAmazonia used Pinpoint to scan through hours of meeting minutes to build their case.

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Using AI to Keep Communities Informed

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Blue Ridge Public Radio turned to Pinpoint, Google’s AI-powered research tool, to unlock insights from hundreds of records related to a delayed renovation project for unhoused people in North Carolina.

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India TV's Winning Video Strategy Drives Traffic and Engagement Surge

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India TV's implementation of video optimization best practices led to a significant boost in video discoverability and engagement across Google surfaces.

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NZME launches The Listener subscription vertical

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NZME expands their digital subscription products to include The Listener, increasing ARPU.

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NZME enhances data quality in the newsroom

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NZME adopts Dataform, enhancing data model reliability and quality.

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How Wirtualna Polska uses AI to tackle toxic content on their platform

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In Poland, WP built a moderation engine to provide a safe platform for open discussion

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Optimizing reader journey and engagement with technology

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How one of the world’s leading multimedia publishing groups used a newly developed platform to achieve their greatest goal

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Regional Digital News Media: How Google’s Offerwall helped drive 20% increase in revenue for Sakal Media Group

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Sakal Media experimented with Google Offerwall to build a sustainable revenue stream

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Enriching article information with Article DNA

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How Article DNA is used to influence conversion and retention

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IE Online’s Path to Subscription Excellence

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Architect a subscription platform for active subscriber engagement, acquisition, and retention.

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News outlet gives younger readers a voice

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News daily Público streamlines their user content submission platform, enabling readers to submit more stories while making editors’ lives easier.

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Paywall Content Selection Using AI

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Frankfurter Allgemeine Zeitung utilizes an AI and ML service to predict which articles will have the best conversion performance

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Growing subscriptions with the help of technology

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Sanoma grew paid subscriptions to over 400,000 by matching customer segments with online revenue streams

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Journalism veterans rally around mental health

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Headlines Network provides journalists and newsroom leaders with workshops and toolkits to safeguard mental health and, by extension, the industry.

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Argentine publisher unifies data across sites

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LA NACION’s single sign-on technology puts their first-party data strategy front and center.

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Robin puts tech in the hands of journalists to scale video production

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Find out how Robin enabled its journalists to create and publish more video – and grow its business in the process.

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Startups Lab India Cohort 2023

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US and Canada Pre-launch Lab Cohort 2023

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Google is providing hands-on coaching and curriculum to 25 early-stage digital news and information efforts. Learn about the 2023 U.S. and Canada cohort.

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News app connects Indonesian publisher with readers

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Disway's mobile app a game-changer for its channel strategy

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Kompas TV boosts audience and revenue with smartphone journalism

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Started in 2011, Kompas TV is an Indonesian TV station with a prolific online digital video and social media presence. It covers national news, politics, sports, and entertainment

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iNews empowers young reporters with smartphone video journalism

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iNews, a leading Indonesian broadcaster with 24 local networks, delivers news, talk shows, magazines, and sports programs nationwide

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Empowering regional journalists, Kumparan uplifts video quality.

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Kumparan is an Indonesian online media platform. Started in 2017, it publishes editorial news and user-generated content from across the country.

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Website performance and revenue grew in 2021

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Radar Cirebon increased revenue by improving website performance with tailored recommendations and insights

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Empowered youth in Yogyakarta through journalism

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Empowered younger citizens in Yogyakarta to share stories through journalism and gained 60% growth in total unique visitors on the website.

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Google Identity Services (GIS) integration leads to accelerated acquisition of first-party data

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ABPLIVE deployed Google Identity Services on their eight websites (desktop and mobile) and app to expedite the acquisition of first-party data

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A mobile-first content strategy & UX design

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To bridge the gap between digital consumers and the newsroom, The Hindu created new standards, workflows and metrics, redesigned websites and trained editorial teams.

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Petit Press saves time and money with cloud-based digital asset management

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Petit Press built an open-source publishing system that enables newsrooms to more efficiently manage, store, and distribute digital content.

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Global Media Group increases collaboration between its media brands

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Media group centralizes content management and increases publishing efficiency for 13 historic Portuguese news outlets.

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Making the truth easier to find

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Making the truth easier to find

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Prisa improved ad revenue and performance using Machine Learning

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Prisa explores increased advertising revenue through the improvement of yield optimization and developing new commercial offerings for clients

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Amplifying Underserved Voices

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The Oaklandside’s mission to inform and amplify underserved voices

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NZME enhances data maturity & audience targeting

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New Zealand publisher increased engagement and optimised registration and subscriber flows, developing a data-led lifecycle & personalised storycards on the NZ Herald.

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Amplifying audience engagement through technology

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Lampung.co's audience engagement soars with technical training and content curation

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Indonesian publisher’s numbers up with video and PWA

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JabarEkspres' video advertising and implementation of PWA opened up new audiences and revenue streams

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Sinar Harian develops in-house reader insights training to sustain their digital future

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Find out how the team at Sinar Harian are upskilling their newsroom in data literacy and gaining a better understanding of their audience

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Diversity, Equity, and Inclusion Training in Japan

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Push Notifications Drive More Views to Content

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Populis' work culture and approach to engagement were transformed through the Local News Foundry program

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Digital makeover increases publisher’s revenue

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SWA launches mobile app with monetization features and receives training for web optimization

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Engagement up as Indonesian publisher upskills

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Suara Cirebon's digital transformation drives audience engagement

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Evolving a project into full-fledged media business

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Startups Lab helps The NRI Nation create the infrastructure to allow for future growth

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Developing a market and viability study for new idea

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Santa Cruz Local examines the viability of a Spanish-language product

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Focusing on people operations for innovation and training

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La Converse and École Converse turn an eye to hiring and onboarding processes as they grow

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Improving employee retention through systems and documentation

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Taproot Publishing launched an employee intranet portal in their quest to grow and retain remote team members

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Getting creative when crafting employee culture

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Southwest Contemporary learns how to create policies and templates that reflect its artistic spirit

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Building a succession plan

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LebTown lays the groundwork to hire a managing editor

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Exploring the right financial structure and processes for growth

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Exploring the right financial structure and processes for growth

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Gaining confidence in managing money

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Learning how to forecast and budget helps “Clearing a New Path” podcast founder take control of her finances

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Le Figaro boosts its digital subscriptions

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An inside look into ABS-CBN’s culture of data-centricity

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Find out how ABS-CBN is developing a culture of data-centricity by embedding insights inside their daily activities and processes

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The Straits Times developed initiatives to grow untapped audiences by experimenting with new channels and new content

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Learn more about the way The Straits Times is hoping to drive engagement with a new audience, by rethinking channels as a product rather than a means of distribution

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Pùblico's strategy to increase sub retention

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Público increases reach of digital subscribers through pivotal changes

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How La Croix boosted subscription performance

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La Croix, a French news publisher, shifts to digital-first from print

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How Kauppalehti is growing their female readership

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Kauppalehti engages female readers by using data to tailor content strategies

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The Irish Times increases revenue

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Irish Times accelerates digital growth and successfully extends audience reach

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Inverness Courier diversifies their audience

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Inverness Courier embraces digital change by fostering a culture of experimentation

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Boosting El Mundo's subscription base

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El Mundo improves ads & subscriptions amid press ad decline

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El Confidencial caters to younger audiences

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El Confidencial implements a strategy to broaden reach and age demographic

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The Daily Maverick reaches their North Star goal

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Daily Maverick grows their audience in South Africa through data insight

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German publisher diversifies revenue with audience engagement

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German publisher diversifies revenue with audience engagement

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Leading Hindi publisher improves video engagement

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Dainik Bhaskar's new Video Tools have been adopted by 86% of the newsroom, increasing Newsroom satisfaction (CSAT) by 4X for Video Producers/Editors and 10X for Reporters

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India Today increases eCPM by leveraging First Party Data

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India Today Group, builds “1View“ - a Customer Data Platform (CDP) effectively leveraging first-party data, to increase audience engagement and eCPM by +20%.

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Conflict zone immersion through XR technology

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Frontline in Focus uses extended reality (XR) and other storytelling tools to depict the impact of war on civilians, particularly children & families.

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Focusing a revenue strategy on social audiences

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Queerency’s Travers Johnson makes an unconventional choice for LGBTQ+ publication

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