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Case studies

See how news organizations around the world are growing their news coverage and digital businesses.

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      • Senegal
      • Serbia
      • Seychelles
      • Sierra Leone
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      • Sint Maarten (Dutch part)
      • Slovakia
      • Slovenia
      • Solomon Islands
      • Somalia
      • South Africa
      • South Georgia and the South Sandwich Islands
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      • South Sudan
      • Spain
      • Sri Lanka
      • Sudan
      • Suriname
      • Svalbard and Jan Mayen
      • Sweden
      • Switzerland
      • Syria
      • Taiwan
      • Tajikistan
      • Tanzania
      • Thailand
      • Timor-Leste
      • Togo
      • Tokelau
      • Tonga
      • Trinidad and Tobago
      • Tunisia
      • Türkiye
      • Turkmenistan
      • Turks and Caicos Islands
      • Tuvalu
      • Uganda
      • Ukraine
      • United Arab Emirates
      • United Kingdom
      • United States Minor Outlying Islands
      • United States of America
      • Uruguay
      • Uzbekistan
      • Vanuatu
      • Venezuela
      • Vietnam
      • Virgin Islands (British)
      • Virgin Islands (U.S.)
      • Wallis and Futuna
      • Western Sahara
      • Yemen
      • Zambia
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Audience Insights Powered by AI

Case Study

"Operating a news site, but not being able to own the user data is is the biggest problem the Korean news industry is facing." -Seung-Il Kim, Digital Editor of Strategy, The Busan Ilbo

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Bridging the Language Gap

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"One of the biggest challenges immigrants have is it's harder to get local news, especially in their language. So it's very important for us to be able to help this community." -Rocio Tirado, Chief Operating Officer, Jambalaya News

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Keeping Drivers Safe with AI-powered Journalism

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The Boston Globe’s investigation into automotive records yields a Pulitzer Prize

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Fighting Climate Change with Geo-Journalism

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Ripples Nigeria is a news platform committed to data-driven environmental reporting

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A Collaborative Effort To Fight Misinformation

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CekFakta is a collaborative effort to fight the spread of mis and disinformation.

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An Experiment in Open Data and Civic Participation

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READr explores how to build trust in news through reader engagement and participation

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Creating safe spaces in Latin American media

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Chicas Poderosas works to coach and support women and LGBTQ+ journalists

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Bringing Underreported Stories to Attention

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A women-founded network of journalists and news organizations across Mexico

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Advocates for Equity in Australia

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Media Diversity Australia advocates for greater diversity in Australian media

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Digital Transformation for Cooperative Journalism

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Les coops de l'information is a cooperative of six publications in Quebec

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Alma Preta: A new voice for Black media in Brazil

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Alma Preta informs Brazilian society from a Black and peripheral racial perspective

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Fighting Misinformation in India

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DataLEADS, the India Training Network has trained more than 35,000 Indian journalists

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How Wirtualna Polska uses AI to tackle toxic content on their platform

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In Poland, WP built a moderation engine to provide a safe platform for open discussion

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Sharing articles to boost digital subscriptions

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French daily newspaper Libération increases subscriptions with new “share with a friend” and datawall features.

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Polish news site reveals criminal football scandal

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Wirtualna Polska uses Pinpoint to analyze 65,000 pages of court documents, uncovering corruption by the manager of Poland’s national football team.

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Optimizing reader journey and engagement with technology

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How one of the world’s leading multimedia publishing groups used a newly developed platform to achieve their greatest goal

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Regional Digital News Media: How Google’s Offerwall helped drive 20% increase in revenue for Sakal Media Group

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Sakal Media experimented with Google Offerwall to build a sustainable revenue stream

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Enriching article information with Article DNA

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How Article DNA is used to influence conversion and retention

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IE Online’s Path to Subscription Excellence

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Architect a subscription platform for active subscriber engagement, acquisition, and retention.

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Using AI to Keep Communities Informed

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Blue Ridge Public Radio turned to Pinpoint, Google’s AI-powered research tool, to unlock insights from hundreds of records related to a delayed renovation project for unhoused people in North Carolina.

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Telling stories that matter with a boost from AI

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Podcast platform Suno India is finding novel ways to use technology, including AI-powered Pinpoint, to deliver fearless, in-depth reporting at a community and national level.

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Safeguarding the Amazon with the help of AI

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On a mission to protect the rights of indigenous people in the Amazon, InfoAmazonia used Pinpoint to scan through hours of meeting minutes to build their case.

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News outlet gives younger readers a voice

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News daily Público streamlines their user content submission platform, enabling readers to submit more stories while making editors’ lives easier.

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Paywall Content Selection Using AI

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Frankfurter Allgemeine Zeitung utilizes an AI and ML service to predict which articles will have the best conversion performance

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Growing subscriptions with the help of technology

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Sanoma grew paid subscriptions to over 400,000 by matching customer segments with online revenue streams

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Journalism veterans rally around mental health

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Headlines Network provides journalists and newsroom leaders with workshops and toolkits to safeguard mental health and, by extension, the industry.

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Argentine publisher unifies data across sites

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LA NACION’s single sign-on technology puts their first-party data strategy front and center.

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Robin puts tech in the hands of journalists to scale video production

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Find out how Robin enabled its journalists to create and publish more video – and grow its business in the process.

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Startups Lab India Cohort 2023

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US and Canada Pre-launch Lab Cohort 2023

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Google is providing hands-on coaching and curriculum to 25 early-stage digital news and information efforts. Learn about the 2023 U.S. and Canada cohort.

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News app connects Indonesian publisher with readers

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Disway's mobile app a game-changer for its channel strategy

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Kompas TV boosts audience and revenue with smartphone journalism

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Started in 2011, Kompas TV is an Indonesian TV station with a prolific online digital video and social media presence. It covers national news, politics, sports, and entertainment

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iNews empowers young reporters with smartphone video journalism

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iNews, a leading Indonesian broadcaster with 24 local networks, delivers news, talk shows, magazines, and sports programs nationwide

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Empowering regional journalists, Kumparan uplifts video quality.

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Kumparan is an Indonesian online media platform. Started in 2017, it publishes editorial news and user-generated content from across the country.

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Website performance and revenue grew in 2021

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Radar Cirebon increased revenue by improving website performance with tailored recommendations and insights

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Empowered youth in Yogyakarta through journalism

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Empowered younger citizens in Yogyakarta to share stories through journalism and gained 60% growth in total unique visitors on the website.

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Google Identity Services (GIS) integration leads to accelerated acquisition of first-party data

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ABPLIVE deployed Google Identity Services on their eight websites (desktop and mobile) and app to expedite the acquisition of first-party data

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A mobile-first content strategy & UX design

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To bridge the gap between digital consumers and the newsroom, The Hindu created new standards, workflows and metrics, redesigned websites and trained editorial teams.

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Petit Press saves time and money with cloud-based digital asset management

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Petit Press built an open-source publishing system that enables newsrooms to more efficiently manage, store, and distribute digital content.

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Global Media Group increases collaboration between its media brands

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Media group centralizes content management and increases publishing efficiency for 13 historic Portuguese news outlets.

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Making the truth easier to find

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Making the truth easier to find

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Prisa improved ad revenue and performance using Machine Learning

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Prisa explores increased advertising revenue through the improvement of yield optimization and developing new commercial offerings for clients

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Digital paper adds to revenue streams with AI

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Digital paper adds to revenue streams with AI

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Amplifying Underserved Voices

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The Oaklandside’s mission to inform and amplify underserved voices

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NZME enhances data maturity & audience targeting

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New Zealand publisher increased engagement and optimised registration and subscriber flows, developing a data-led lifecycle & personalised storycards on the NZ Herald.

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Amplifying audience engagement through technology

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Lampung.co's audience engagement soars with technical training and content curation

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Indonesian publisher’s numbers up with video and PWA

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JabarEkspres' video advertising and implementation of PWA opened up new audiences and revenue streams

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Sinar Harian develops in-house reader insights training to sustain their digital future

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Find out how the team at Sinar Harian are upskilling their newsroom in data literacy and gaining a better understanding of their audience

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Diversity, Equity, and Inclusion Training in Japan

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Push Notifications Drive More Views to Content

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Populis' work culture and approach to engagement were transformed through the Local News Foundry program

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Digital makeover increases publisher’s revenue

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SWA launches mobile app with monetization features and receives training for web optimization

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Engagement up as Indonesian publisher upskills

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Suara Cirebon's digital transformation drives audience engagement

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Evolving a project into full-fledged media business

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Startups Lab helps The NRI Nation create the infrastructure to allow for future growth

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Developing a market and viability study for new idea

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Santa Cruz Local examines the viability of a Spanish-language product

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Focusing on people operations for innovation and training

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La Converse and École Converse turn an eye to hiring and onboarding processes as they grow

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Improving employee retention through systems and documentation

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Taproot Publishing launched an employee intranet portal in their quest to grow and retain remote team members

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Getting creative when crafting employee culture

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Southwest Contemporary learns how to create policies and templates that reflect its artistic spirit

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Building a succession plan

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LebTown lays the groundwork to hire a managing editor

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Exploring the right financial structure and processes for growth

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Exploring the right financial structure and processes for growth

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Gaining confidence in managing money

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Learning how to forecast and budget helps “Clearing a New Path” podcast founder take control of her finances

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Le Figaro boosts its digital subscriptions

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An inside look into ABS-CBN’s culture of data-centricity

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Find out how ABS-CBN is developing a culture of data-centricity by embedding insights inside their daily activities and processes

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The Straits Times developed initiatives to grow untapped audiences by experimenting with new channels and new content

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Learn more about the way The Straits Times is hoping to drive engagement with a new audience, by rethinking channels as a product rather than a means of distribution

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Pùblico's strategy to increase sub retention

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Público increases reach of digital subscribers through pivotal changes

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How La Croix boosted subscription performance

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La Croix, a French news publisher, shifts to digital-first from print

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How Kauppalehti is growing their female readership

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Kauppalehti engages female readers by using data to tailor content strategies

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The Irish Times increases revenue

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Irish Times accelerates digital growth and successfully extends audience reach

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Inverness Courier diversifies their audience

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Inverness Courier embraces digital change by fostering a culture of experimentation

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Boosting El Mundo's subscription base

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El Mundo improves ads & subscriptions amid press ad decline

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El Confidencial caters to younger audiences

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El Confidencial implements a strategy to broaden reach and age demographic

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The Daily Maverick reaches their North Star goal

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Daily Maverick grows their audience in South Africa through data insight

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German publisher diversifies revenue with audience engagement

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German publisher diversifies revenue with audience engagement

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Leading Hindi publisher improves video engagement

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Dainik Bhaskar's new Video Tools have been adopted by 86% of the newsroom, increasing Newsroom satisfaction (CSAT) by 4X for Video Producers/Editors and 10X for Reporters

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India Today increases eCPM by leveraging First Party Data

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India Today Group, builds “1View“ - a Customer Data Platform (CDP) effectively leveraging first-party data, to increase audience engagement and eCPM by +20%.

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Conflict zone immersion through XR technology

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Frontline in Focus uses extended reality (XR) and other storytelling tools to depict the impact of war on civilians, particularly children & families.

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Focusing a revenue strategy on social audiences

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Queerency’s Travers Johnson makes an unconventional choice for LGBTQ+ publication

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Shifting a mindset to launch a new revenue strategy

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Thinking holistically about revenue streams helped the Springfield Daily Citizen focus on a new strategy to satisfy multiple business imperatives

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Building a board to turbocharge LBGTQ+ publisher’s growth

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How The Buckeye Flame built a plan for revenue by leveraging their supporters

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Building a roadmap to revenue growth

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Financial planning helps Anchor Media expand revenue operations

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Taking control of organizational finances

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The GNI Startups Lab helped The Record co-founder develop a new skill set and gain confidence

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Enacting tactics to grow revenue and subscriber base

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Armed with new confidence, the Burlington Buzz sets new revenue and audience goals

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Constructing the financial structure to grow a news business

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The Border Chronicle readies for growth after exiting incubator program

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Le Figaro accélère le recrutement de ses abonnements digitaux

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Taiwanese Magazine increases membership acquisition

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Newly built dashboard increased engagement with active users and drove new membership acquisition

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NZME Streamlines CMS and Newsroom Workflows

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NZME upgraded its core publishing content management system (CMS) to streamline workflows, improve performance, reduce complexity, and increase user engagement.

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NZME launches Enriched Content Subscription

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NZME launched a new subscription, VIVA Premium, opening up a new market for subscriber growth, a cornerstone of NZME’s publishing strategy.

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Company-wide participation in the Women Will Leadership Program

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Social media newswire vets user-generated content for reporters

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Storyful advances quality journalism and battles disinformation by sourcing, verifying, and publishing content from breaking news stories, and viral videos

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Spanish newspaper creates a daily podcast to engage users

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El Mundo partnered with Google to build in-house infrastructure & onboard new talent to create a daily podcast.

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AI is boosting Forbes’ publishing capabilities

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Forbes.CZ is deploying AI-powered tools to help optimise its online content and support journalists

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Thai publisher’s data-driven strategy to build a more engaged and loyal subscriber base

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Thairath's data-driven initiative enables teams to analyze key data on reader behavior to improve content strategy

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Digital Indian publisher increases page views

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By optimizing its core web vitals, AP7AM was able to improve its page speed score by 78%

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Australian broadcaster increases engagement

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Redesigned and expanded entertainment and lifestyle verticals encouraged increased content production and drove efficiencies across business

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Feminist publication forges new connections

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Minnesota Women’s Press learns more about their readers and creates new content packages, attracting underwriting and individual contributions.

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FOPEA moves to change the face of Argentine media

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Innovative youth outreach provides training and internships to aspiring journalists from under-represented communities.

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How local news can help publishers drive revenue

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How local news can help publishers drive revenue

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How EBRA made customer experience its top priority

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How EBRA made customer experience its top priority

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New Zealand business publication increases paid subscribers

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End-of-year trial campaign through Subscribe with Google increased individual subscriber base by 25% and increased trial conversion rate by 66%

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Kannada daily newspaper sees an increase in its digital ad revenue

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After optimizing its site performance, Udayavani experienced a significant boost in its digital ad revenue, with a 102% increase

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Malaysian online news site boosts engagement and subscriptions

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Creating a thriving community to drive engagement and revenue

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South China Morning Post’s data-driven approach boosts user engagement

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South China Morning Post’s data-driven approach boosts user engagement

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Digital transformation through future-proof data

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Digital transformation through future-proof data

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Bonnier News growing subscribers through cross-sell opportunities

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Bonnier News growing subscribers through cross-sell opportunities

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Gruner + Jahr developed a whitelabel platform to grow subscriptions

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How we partnered with G+J to make the launch of digital subscription products more affordable and reduce the time-to-market for smaller brands

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Le Monde launched Le Monde Ateliers

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Le Monde diversifies its revenues by launching a masterclass program

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Mumbai publisher increases digital advertising revenue

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Mid-Day's digital advertising revenue increased by 25% after they enhanced their core web vitals

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Digital growth for a community institution

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For 130 years, the AFRO has provided readers with good news about the Black community not otherwise found. Through their partnership with Google, the AFRO gained new skills to grow their digital revenue, so they can continue to build on their mission for years to come.

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Latin American students learn to spot misinformation

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Movilizatorio is “a laboratory of citizen participation and social innovation that strengthens collective leadership as a motor of transformation.” Based in Bogota with offices in Mexico City, Buenos Aires, and New York, the organization connects people around the world to collaborate and create positive change. They led the effort to create the DigiMENTE curriculum.

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Building Deeper Audience Relationships

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Energetic City used News Consumer Insights to help create personalized strategies

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Newspaper boosts revenue with YouTube videos

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Adopting YouTube’s Player for Publishers across properties lets Mexico’s El Universal deliver news and engage users with up to 40 new videos a day.

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Colombian daily launches digital talent incubator

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El Tiempo needed more tech-savvy staff — so they created a recruitment and training program to attract recent college graduates to the news industry.

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Democratizing newsroom tech in Latin America

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La Diaria launched Utopia, an open-sourced platform to allow small newsrooms to manage their entire business, supporting independent media in Latin America

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Latino journalists learn digital reporting skills

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Promoting quality journalism in Latin America

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Daily Maverick turns data into revenue

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Daily Maverick is a South African daily online publisher serving up a unique blend of news, investigations, expert political analysis, and opinion. Since its founding in 2009, the publication has set itself apart with a distinctive editorial voice and a strong focus on investigative reporting.

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