Start building your audience
Understand and grow your audience with analytics, surveys, and tools.
Featured resources
Fundamentals Lab
Google Consumer Surveys: Gain real insights.
Trainings
Build your audience with Google Analytics 4
Build your audience with Realtime Content Insights
Build your audience with News Consumer Insights
Learn more about your audience with surveys
Build your audience with Google's analytics tools
Get started on Google News with Publisher Center
Start building your audience
Understand and grow your audience with analytics, surveys, and tools.
Products
Google Looker Studio
Unlock the power of your data with interactive dashboards and beautiful reports
News Tagging Guide
Identify what reader behaviors you should be measuring in Google Analytics and easily generate tags for your site to collect better data and unlock new insights.
Stories
Amplifying audience engagement through technology
Lampung.co's audience engagement soars with technical training and content curation
Sinar Harian develops in-house reader insights training to sustain their digital future
Find out how the team at Sinar Harian are upskilling their newsroom in data literacy and gaining a better understanding of their audience
Push Notifications Drive More Views to Content
Populis' work culture and approach to engagement were transformed through the Local News Foundry program
News app connects Indonesian publisher with readers
Disway's mobile app a game-changer for its channel strategy
Engagement up as Indonesian publisher upskills
Suara Cirebon's digital transformation drives audience engagement
An inside look into ABS-CBN’s culture of data-centricity
Find out how ABS-CBN is developing a culture of data-centricity by embedding insights inside their daily activities and processes
The Straits Times developed initiatives to grow untapped audiences by experimenting with new channels and new content
Learn more about the way The Straits Times is hoping to drive engagement with a new audience, by rethinking channels as a product rather than a means of distribution
Pùblico's strategy to increase sub retention
Público increases reach of digital subscribers through pivotal changes
How Kauppalehti is growing their female readership
Kauppalehti engages female readers by using data to tailor content strategies
El Confidencial caters to younger audiences
El Confidencial implements a strategy to broaden reach and age demographic
Audience Insights Powered by AI
"Operating a news site, but not being able to own the user data is is the biggest problem the Korean news industry is facing." -Seung-Il Kim, Digital Editor of Strategy, The Busan Ilbo
Thai publisher’s data-driven strategy to build a more engaged and loyal subscriber base
Thairath's data-driven initiative enables teams to analyze key data on reader behavior to improve content strategy
Bridging the Language Gap
"One of the biggest challenges immigrants have is it's harder to get local news, especially in their language. So it's very important for us to be able to help this community." -Rocio Tirado, Chief Operating Officer, Jambalaya News
Digital growth for a community institution
For 130 years, the AFRO has provided readers with good news about the Black community not otherwise found. Through their partnership with Google, the AFRO gained new skills to grow their digital revenue, so they can continue to build on their mission for years to come.
Building Deeper Audience Relationships
Energetic City used News Consumer Insights to help create personalized strategies
Colombian daily launches digital talent incubator
El Tiempo needed more tech-savvy staff — so they created a recruitment and training program to attract recent college graduates to the news industry.
Democratizing newsroom tech in Latin America
La Diaria launched Utopia, an open-sourced platform to allow small newsrooms to manage their entire business, supporting independent media in Latin America
An Experiment in Open Data and Civic Participation
READr explores how to build trust in news through reader engagement and participation
Creating safe spaces in Latin American media
Chicas Poderosas works to coach and support women and LGBTQ+ journalists
Amplifying Underserved Voices
The Oaklandside’s mission to inform and amplify underserved voices
Advocates for Equity in Australia
Media Diversity Australia advocates for greater diversity in Australian media
Digital Transformation for Cooperative Journalism
Les coops de l'information is a cooperative of six publications in Quebec
Alma Preta: A new voice for Black media in Brazil
Alma Preta informs Brazilian society from a Black and peripheral racial perspective
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All resources
Tools, training, and resources designed in partnership with industry experts, academics, and news organizations around the world.