- Home chevron_right
- Resources chevron_right
- Develop your audience chevron_right
- Start building your audience
Start building your audience
Understand and grow your audience with analytics, surveys, and tools.

Featured resources
Fundamentals Lab
Google Consumer Surveys: Gain real insights.
News Consumer Insights
Get data-driven recommendations for your site
Trainings
Start building your audience
Understand and grow your audience with analytics, surveys, and tools.
Learn more about your audience with surveys
Build your audience with Google's analytics tools
Build your audience with Realtime Content Insights
Build your audience with News Consumer Insights
Products
YouTube
Tools and resources to assist you in creating and growing your YouTube channel.
News Consumer Insights
Get data-driven recommendations for your site
Google Looker Studio
Unlock the power of your data with interactive dashboards and beautiful reports
News Tagging Guide
Identify what reader behaviors you should be measuring in Google Analytics and easily generate tags for your site to collect better data and unlock new insights.
Publisher Center
Reach new audiences and avid news readers on Google News
Realtime Content Insights
Identify the most popular articles and videos for your audience
Google Search Console
Improve your performance on Google Search
Core Web Vitals
Improve your news site's user experience
Google Analytics
Get essential audience insights
Stories
Paid newsletter a win for S.C. daily
Bridging the Language Gap
"One of the biggest challenges immigrants have is it's harder to get local news, especially in their language. So it's very important for us to be able to help this community." -Rocio Tirado, Chief Operating Officer, Jambalaya News
Digital growth for a community institution
For 130 years, the AFRO has provided readers with good news about the Black community not otherwise found. Through their partnership with Google, the AFRO gained new skills to grow their digital revenue, so they can continue to build on their mission for years to come.
Building Deeper Audience Relationships
Energetic City used News Consumer Insights to help create personalized strategies
Colombian daily launches digital talent incubator
El Tiempo needed more tech-savvy staff — so they created a recruitment and training program to attract recent college graduates to the news industry.
Democratizing newsroom tech in Latin America
La Diaria launched Utopia, an open-sourced platform to allow small newsrooms to manage their entire business, supporting independent media in Latin America
Audience Insights Powered by AI
"Operating a news site, but not being able to own the user data is is the biggest problem the Korean news industry is facing." -Seung-Il Kim, Digital Editor of Strategy, The Busan Ilbo
An Experiment in Open Data and Civic Participation
READr explores how to build trust in news through reader engagement and participation
Creating safe spaces in Latin American media
Chicas Poderosas works to coach and support women and LGBTQ+ journalists
Amplifying Underserved Voices
The Oaklandside’s mission to inform and amplify underserved voices
Advocates for Equity in Australia
Media Diversity Australia advocates for greater diversity in Australian media
Digital Transformation for Cooperative Journalism
Les coops de l'information is a cooperative of six publications in Quebec
Alma Preta: A new voice for Black media in Brazil
Alma Preta informs Brazilian society from a Black and peripheral racial perspective
Looking for something else?
Increase your site traffic
Use Search, newsletters, social sharing, and ads to attract more visits.
Keep visitors engaged
Engage and retain visitors by using article recirculation, videos, and Core Web Vitals.
All resources
Tools, training, and resources designed in partnership with industry experts, academics, and news organizations around the world.