Develop your audience
Use data to grow and understand your audience, shape your content, and keep your visitors engaged.
Featured resources
Fundamentals Lab
Learn more about your audience with surveys
News Consumer Insights
Get data-driven recommendations for your site
Colombian daily launches digital talent incubator
El Tiempo needed more tech-savvy staff — so they created a recruitment and training program to attract recent college graduates to the news industry.
Advocates for Equity in Australia
Media Diversity Australia advocates for greater diversity in Australian media
Realtime Content Insights
Identify the most popular articles and videos for your audience
Paid newsletter a win for S.C. daily
Alma Preta: A new voice for Black media in Brazil
Alma Preta informs Brazilian society from a Black and peripheral racial perspective
Democratizing newsroom tech in Latin America
La Diaria launched Utopia, an open-sourced platform to allow small newsrooms to manage their entire business, supporting independent media in Latin America
Audience Insights Powered by AI
"Operating a news site, but not being able to own the user data is is the biggest problem the Korean news industry is facing." -Seung-Il Kim, Digital Editor of Strategy, The Busan Ilbo
Amplifying Underserved Voices
The Oaklandside’s mission to inform and amplify underserved voices
Build your audience with News Consumer Insights
News Consumer Insights
Get data-driven recommendations for your site
Publisher Center
Reach new audiences and avid news readers on Google News
Build your audience with Google's analytics tools
Creating safe spaces in Latin American media
Chicas Poderosas works to coach and support women and LGBTQ+ journalists
Learn more about your audience with surveys
Google Search Console
Improve your performance on Google Search
Digital growth for a community institution
For 130 years, the AFRO has provided readers with good news about the Black community not otherwise found. Through their partnership with Google, the AFRO gained new skills to grow their digital revenue, so they can continue to build on their mission for years to come.
Core Web Vitals
Improve your news site's user experience
Build your audience with Realtime Content Insights
YouTube
Tools and resources to assist you in creating and growing your YouTube channel.
Bridging the Language Gap
"One of the biggest challenges immigrants have is it's harder to get local news, especially in their language. So it's very important for us to be able to help this community." -Rocio Tirado, Chief Operating Officer, Jambalaya News
Google Looker Studio
Unlock the power of your data with interactive dashboards and beautiful reports
An Experiment in Open Data and Civic Participation
READr explores how to build trust in news through reader engagement and participation
Digital Transformation for Cooperative Journalism
Les coops de l'information is a cooperative of six publications in Quebec
Google Analytics
Get essential audience insights
Start building your audience
Understand and grow your audience with analytics, surveys, and tools.
News Tagging Guide
Identify what reader behaviors you should be measuring in Google Analytics and easily generate tags for your site to collect better data and unlock new insights.
Building Deeper Audience Relationships
Energetic City used News Consumer Insights to help create personalized strategies
Building Deeper Audience Relationships
Energetic City used News Consumer Insights to help create personalized strategies
Google Search Console
Improve your performance on Google Search
Lighthouse
Improve your news site's performance, accessibility, and SEO
Audience Insights Powered by AI
"Operating a news site, but not being able to own the user data is is the biggest problem the Korean news industry is facing." -Seung-Il Kim, Digital Editor of Strategy, The Busan Ilbo
Paid newsletter a win for S.C. daily
Google Looker Studio
Unlock the power of your data with interactive dashboards and beautiful reports
Increase traffic with web notifications
News Consumer Insights
Get data-driven recommendations for your site
Colombian daily launches digital talent incubator
El Tiempo needed more tech-savvy staff — so they created a recruitment and training program to attract recent college graduates to the news industry.
Increase traffic with Google's search products
Increase traffic with newsletters
In-depth reporting on women’s issues in India
Pagespeed Insights
Make your news site fast on all devices
Digital Transformation for Cooperative Journalism
Les coops de l'information is a cooperative of six publications in Quebec
Core Web Vitals
Improve your news site's user experience
Increase site traffic
Use Search, newsletters, social sharing, and ads to attract more visits.
Increase traffic with social sharing
An Experiment in Open Data and Civic Participation
READr explores how to build trust in news through reader engagement and participation
Daily Maverick turns data into revenue
Daily Maverick is a South African daily online publisher serving up a unique blend of news, investigations, expert political analysis, and opinion. Since its founding in 2009, the publication has set itself apart with a distinctive editorial voice and a strong focus on investigative reporting.
Realtime Content Insights
Identify the most popular articles and videos for your audience
Google Analytics
Get essential audience insights
Bridging the Language Gap
"One of the biggest challenges immigrants have is it's harder to get local news, especially in their language. So it's very important for us to be able to help this community." -Rocio Tirado, Chief Operating Officer, Jambalaya News
Democratizing newsroom tech in Latin America
La Diaria launched Utopia, an open-sourced platform to allow small newsrooms to manage their entire business, supporting independent media in Latin America
Publisher Center
Reach new audiences and avid news readers on Google News
News Tagging Guide
Identify what reader behaviors you should be measuring in Google Analytics and easily generate tags for your site to collect better data and unlock new insights.
News Tagging Guide
Identify what reader behaviors you should be measuring in Google Analytics and easily generate tags for your site to collect better data and unlock new insights.
Building Deeper Audience Relationships
Energetic City used News Consumer Insights to help create personalized strategies
Keep visitors engaged with recirculation
Pagespeed Insights
Make your news site fast on all devices
Keep visitors engaged
Engage and retain visitors by using article recirculation, videos, and Core Web Vitals.
Newspaper boosts revenue with YouTube videos
Adopting YouTube’s Player for Publishers across properties lets Mexico’s El Universal deliver news and engage users with up to 40 new videos a day.
In-depth reporting on women’s issues in India
Paid newsletter a win for S.C. daily
Realtime Content Insights
Identify the most popular articles and videos for your audience
Core Web Vitals
Improve your news site's user experience
Google Looker Studio
Unlock the power of your data with interactive dashboards and beautiful reports
Lighthouse
Improve your news site's performance, accessibility, and SEO
Democratizing newsroom tech in Latin America
La Diaria launched Utopia, an open-sourced platform to allow small newsrooms to manage their entire business, supporting independent media in Latin America
Keep visitors engaged with Core Web Vitals
Advocates for Equity in Australia
Media Diversity Australia advocates for greater diversity in Australian media
Daily Maverick turns data into revenue
Daily Maverick is a South African daily online publisher serving up a unique blend of news, investigations, expert political analysis, and opinion. Since its founding in 2009, the publication has set itself apart with a distinctive editorial voice and a strong focus on investigative reporting.
Audience Insights Powered by AI
"Operating a news site, but not being able to own the user data is is the biggest problem the Korean news industry is facing." -Seung-Il Kim, Digital Editor of Strategy, The Busan Ilbo
News Consumer Insights
Get data-driven recommendations for your site
Amplifying Underserved Voices
The Oaklandside’s mission to inform and amplify underserved voices
Keep visitors engaged with web videos
Bridging the Language Gap
"One of the biggest challenges immigrants have is it's harder to get local news, especially in their language. So it's very important for us to be able to help this community." -Rocio Tirado, Chief Operating Officer, Jambalaya News
Keep visitors engaged with video on YouTube
Google Analytics
Get essential audience insights
An Experiment in Open Data and Civic Participation
READr explores how to build trust in news through reader engagement and participation
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Strengthen your digital journalism
Use digital tools and resources that can help you find, verify, and tell engaging stories.
Grow your revenue
Discover ways to earn more revenue from digital ads, subscriptions, memberships, and contributions.
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Tools, training, and resources designed in partnership with industry experts, academics, and news organizations around the world.