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Use data to grow and understand your audience, shape your content, and keep your visitors engaged.
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Understand and grow your audience with analytics, surveys, and tools.
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Use Search, newsletters, social sharing, and ads to attract more visits.
Keep visitors engaged
Engage and retain visitors by using article recirculation, videos, and Core Web Vitals.
An inside look into ABS-CBN’s culture of data-centricity
Find out how ABS-CBN is developing a culture of data-centricity by embedding insights inside their daily activities and processes
Push Notifications Drive More Views to Content
Populis' work culture and approach to engagement were transformed through the Local News Foundry program
Get started on Google News with Publisher Center
Google Identity Services (GIS) integration leads to accelerated acquisition of first-party data
ABPLIVE deployed Google Identity Services on their eight websites (desktop and mobile) and app to expedite the acquisition of first-party data
News app connects Indonesian publisher with readers
Disway's mobile app a game-changer for its channel strategy
Engagement up as Indonesian publisher upskills
Suara Cirebon's digital transformation drives audience engagement
Amplifying Underserved Voices
The Oaklandside’s mission to inform and amplify underserved voices
Sinar Harian develops in-house reader insights training to sustain their digital future
Find out how the team at Sinar Harian are upskilling their newsroom in data literacy and gaining a better understanding of their audience
Amplifying audience engagement through technology
Lampung.co's audience engagement soars with technical training and content curation
Build your audience with Google Analytics 4
The Straits Times developed initiatives to grow untapped audiences by experimenting with new channels and new content
Learn more about the way The Straits Times is hoping to drive engagement with a new audience, by rethinking channels as a product rather than a means of distribution
Get started with Google Analytics 4
An inside look into ABS-CBN’s culture of data-centricity
Find out how ABS-CBN is developing a culture of data-centricity by embedding insights inside their daily activities and processes
News app connects Indonesian publisher with readers
Disway's mobile app a game-changer for its channel strategy
Amplifying audience engagement through technology
Lampung.co's audience engagement soars with technical training and content curation
Engagement up as Indonesian publisher upskills
Suara Cirebon's digital transformation drives audience engagement
Pùblico's strategy to increase sub retention
Público increases reach of digital subscribers through pivotal changes
The Daily Maverick reaches their North Star goal
Daily Maverick grows their audience in South Africa through data insight
Sinar Harian develops in-house reader insights training to sustain their digital future
Find out how the team at Sinar Harian are upskilling their newsroom in data literacy and gaining a better understanding of their audience
How La Croix boosted subscription performance
La Croix, a French news publisher, shifts to digital-first from print
The Irish Times increases revenue
Irish Times accelerates digital growth and successfully extends audience reach
Push Notifications Drive More Views to Content
Populis' work culture and approach to engagement were transformed through the Local News Foundry program
The Straits Times developed initiatives to grow untapped audiences by experimenting with new channels and new content
Learn more about the way The Straits Times is hoping to drive engagement with a new audience, by rethinking channels as a product rather than a means of distribution
Global Media Group increases collaboration between its media brands
Media group centralizes content management and increases publishing efficiency for 13 historic Portuguese news outlets.
Engagement up as Indonesian publisher upskills
Suara Cirebon's digital transformation drives audience engagement
News app connects Indonesian publisher with readers
Disway's mobile app a game-changer for its channel strategy
NZME enhances data maturity & audience targeting
New Zealand publisher increased engagement and optimised registration and subscriber flows, developing a data-led lifecycle & personalised storycards on the NZ Herald.
The Straits Times developed initiatives to grow untapped audiences by experimenting with new channels and new content
Learn more about the way The Straits Times is hoping to drive engagement with a new audience, by rethinking channels as a product rather than a means of distribution
How La Croix boosted subscription performance
La Croix, a French news publisher, shifts to digital-first from print
An inside look into ABS-CBN’s culture of data-centricity
Find out how ABS-CBN is developing a culture of data-centricity by embedding insights inside their daily activities and processes
Push Notifications Drive More Views to Content
Populis' work culture and approach to engagement were transformed through the Local News Foundry program
Keep visitors engaged with video on YouTube
Amplifying audience engagement through technology
Lampung.co's audience engagement soars with technical training and content curation
Amplifying Underserved Voices
The Oaklandside’s mission to inform and amplify underserved voices
Sinar Harian develops in-house reader insights training to sustain their digital future
Find out how the team at Sinar Harian are upskilling their newsroom in data literacy and gaining a better understanding of their audience
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Tools, training, and resources designed in partnership with industry experts, academics, and news organizations around the world.