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Hands-on Machine Learning

Course

This course teaches journalists how to use Machine Learning for their reporting. You will learn how to train a Machine Learning model to identify and classify images in vast datasets.

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Get started with Google Analytics 4

Program
Have you tagged your events? Learn about how Google Analytics 4 measures traffic, export your data, and set your analytics up for success ahead of July 1st.
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Video: Keeping journalists safe online

Lesson
Enhance your online safety as a journalist with best practices and tools from Google.
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Video: Getting started with Pinpoint

Lesson
Explore and analyze thousands of documents with Google's research tool, Pinpoint.
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Video: Getting started with Google Trends

Lesson
Google Trends allows you to explore a sample of search requests, by topic and over time.
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Video: Google Earth and mapping technologies for journalists

Lesson
Discover how journalists can use Google Earth and mapping technologies
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Video: Google tools for fact-checkers

Lesson
Explore digital tools designed specifically for fact-checkers and journalists
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Audience Insights Powered by AI

Case Study

"Operating a news site, but not being able to own the user data is is the biggest problem the Korean news industry is facing." -Seung-Il Kim, Digital Editor of Strategy, The Busan Ilbo

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Bridging the Language Gap

Case Study

"One of the biggest challenges immigrants have is it's harder to get local news, especially in their language. So it's very important for us to be able to help this community." -Rocio Tirado, Chief Operating Officer, Jambalaya News

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Keeping Drivers Safe with AI-powered Journalism

Case Study

The Boston Globe’s investigation into automotive records yields a Pulitzer Prize

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Fundamentals Lab

Program
Grow your audiences and revenue with support from industry experts, other publishers, and Google
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Keep visitors engaged

Course

Engage and retain visitors by using article recirculation, videos, and Core Web Vitals.

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Start building your audience

Course

Understand and grow your audience with analytics, surveys, and tools.

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Increase site traffic

Course

Use Search, newsletters, social sharing, and ads to attract more visits.

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Fighting Climate Change with Geo-Journalism

Case Study

Ripples Nigeria is a news platform committed to data-driven environmental reporting

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News Consumer Insights

Product

Get data-driven recommendations for your site

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Introduction to Machine Learning

Course

With help from the London School of Economics and Political Science, VRT News and Texty our Journalism AI courses offer an insight on how journalists are using machine learning in their newsrooms.

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Investigative Reporting

Course

From Google Public Data Explorer to Google Search, this intensive course will help journalists interpret a range of online sources to strengthen their efficiency and efficacy of in-depth research.

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Fundamentals

Course

Strengthen your digital skills by learning advanced techniques on familiar tools like Google Search, Google Maps and Google Trends.

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Pinpoint

Product

Upload and analyze large numbers of documents with the power of Google Search, AI, and machine learning.

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A Collaborative Effort To Fight Misinformation

Case Study

CekFakta is a collaborative effort to fight the spread of mis and disinformation.

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An Experiment in Open Data and Civic Participation

Case Study

READr explores how to build trust in news through reader engagement and participation

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Creating safe spaces in Latin American media

Case Study

Chicas Poderosas works to coach and support women and LGBTQ+ journalists

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Bringing Underreported Stories to Attention

Case Study

A women-founded network of journalists and news organizations across Mexico

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Advocates for Equity in Australia

Case Study

Media Diversity Australia advocates for greater diversity in Australian media

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Digital Transformation for Cooperative Journalism

Case Study

Les coops de l'information is a cooperative of six publications in Quebec

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Alma Preta: A new voice for Black media in Brazil

Case Study

Alma Preta informs Brazilian society from a Black and peripheral racial perspective

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Fighting Misinformation in India

Case Study

DataLEADS, the India Training Network has trained more than 35,000 Indian journalists

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Polish news site reveals criminal football scandal

Case Study

Wirtualna Polska uses Pinpoint to analyze 65,000 pages of court documents, uncovering corruption by the manager of Poland’s national football team.

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Optimizing reader journey and engagement with technology

Case Study

How one of the world’s leading multimedia publishing groups used a newly developed platform to achieve their greatest goal

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Regional Digital News Media: How Google’s Offerwall helped drive 20% increase in revenue for Sakal Media Group

Case Study

Sakal Media experimented with Google Offerwall to build a sustainable revenue stream

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Introduction to AI for News Business Teams

Lesson
Learn about Google's approach to AI and how our products can support news business teams.
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Get started with Reader Revenue Manager

Lesson
Grow your revenue and deepen your engagement
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Enriching article information with Article DNA

Case Study

How Article DNA is used to influence conversion and retention

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Introduction to AI for Journalists

Lesson
Learn about Google's approach to AI and how our products can support newsrooms.
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IE Online’s Path to Subscription Excellence

Case Study

Architect a subscription platform for active subscriber engagement, acquisition, and retention.

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Resources for NNPA

Case Study

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Using AI to Keep Communities Informed

Case Study

Blue Ridge Public Radio turned to Pinpoint, Google’s AI-powered research tool, to unlock insights from hundreds of records related to a delayed renovation project for unhoused people in North Carolina.

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Telling stories that matter with a boost from AI

Case Study

Podcast platform Suno India is finding novel ways to use technology, including AI-powered Pinpoint, to deliver fearless, in-depth reporting at a community and national level.

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Safeguarding the Amazon with the help of AI

Case Study

On a mission to protect the rights of indigenous people in the Amazon, InfoAmazonia used Pinpoint to scan through hours of meeting minutes to build their case.

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News outlet gives younger readers a voice

Case Study

News daily Público streamlines their user content submission platform, enabling readers to submit more stories while making editors’ lives easier.

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Resources for Transformation Tech

Case Study

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Resources for ONA

Case Study

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Resources for News Revenue Hub

Case Study

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Resources for Colorado Press Association

Case Study

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Resources for NLGJA

Case Study

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Resources for AAN

Case Study

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Resources for LMA

Case Study

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Resources for AAJA

Case Study

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Resources for Reference Publishers

Case Study

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Resources for CNPA

Case Study

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Resources for the Atlantic

Case Study

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Resources for Black Press

Case Study

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Paywall Content Selection Using AI

Case Study

Frankfurter Allgemeine Zeitung utilizes an AI and ML service to predict which articles will have the best conversion performance

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Growing subscriptions with the help of technology

Case Study

Sanoma grew paid subscriptions to over 400,000 by matching customer segments with online revenue streams

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Journalism veterans rally around mental health

Case Study

Headlines Network provides journalists and newsroom leaders with workshops and toolkits to safeguard mental health and, by extension, the industry.

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Argentine publisher unifies data across sites

Case Study

LA NACION’s single sign-on technology puts their first-party data strategy front and center.

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Resources for Scripps

Case Study

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Resources for Nigerian Publishers

Case Study

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Resources for LinkedIn

Case Study

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Is Machine Learning the same thing as AI?

Lesson
Take a bird's eye view of machine learning within the AI landscape.
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Société des Nouveaux Médias (in English: Company of the new media)

Case Study

Medias24 Morocco Data Hub Economy: After concentrating our efforts on writing articles and video, we will introduce economic information in the form of data in a massive and permanent way in our daily work.

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Jawla Inc. ( جولة )

Case Study

Jawla Inc (tour in Arabic). is tech-enabled media start-up on a mission to re-engineer the Arabic web and create more informed societies in the MENA region.

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Estadão

Case Study

The objective of this project is to attract young readers by offering a high engaging rewarding system of information consumption through a Gamification model. By using gamification, which could be a new way to engage users with content, we focus on helping the readers to further develop their knowledge and critical view of the world.

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Robin puts tech in the hands of journalists to scale video production

Case Study

Find out how Robin enabled its journalists to create and publish more video – and grow its business in the process.

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Piauí

Case Study

“Refinaria de histórias” presents a new business model for funding journalism while also taking piauí’s stories to the millions of people that subscribe to Video on Demand platforms. A team of preeminent journalists and audiovisual professionals will adapt piauí’s stories into “TV Bibles” for minisseries, fiction films and documentaries. These bibles mark the first step in the development of an audiovisual project: they contain format, tone, character guidelines, as well as script treatments for each story. The “TV Bibles” will then be sold to streaming platforms such as Netflix—thus generating a new steady income to finance piauí’s journalism.

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Startups Lab India Cohort 2023

Case Study

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Supporting News in Indonesia

Case Study

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US and Canada Pre-launch Lab Cohort 2023

Case Study

Google is providing hands-on coaching and curriculum to 25 early-stage digital news and information efforts. Learn about the 2023 U.S. and Canada cohort.

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News app connects Indonesian publisher with readers

Case Study

Disway's mobile app a game-changer for its channel strategy

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Kompas TV boosts audience and revenue with smartphone journalism

Case Study

Started in 2011, Kompas TV is an Indonesian TV station with a prolific online digital video and social media presence. It covers national news, politics, sports, and entertainment

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iNews empowers young reporters with smartphone video journalism

Case Study

iNews, a leading Indonesian broadcaster with 24 local networks, delivers news, talk shows, magazines, and sports programs nationwide

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Empowering regional journalists, Kumparan uplifts video quality.

Case Study

Kumparan is an Indonesian online media platform. Started in 2017, it publishes editorial news and user-generated content from across the country.

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Website performance and revenue grew in 2021

Case Study

Radar Cirebon increased revenue by improving website performance with tailored recommendations and insights

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Empowered youth in Yogyakarta through journalism

Case Study

Empowered younger citizens in Yogyakarta to share stories through journalism and gained 60% growth in total unique visitors on the website.

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Resources for Publishers

Case Study

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Get started on Google News with Publisher Center

Lesson
Submit, manage, and monetize your news across Google
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Google Identity Services (GIS) integration leads to accelerated acquisition of first-party data

Case Study

ABPLIVE deployed Google Identity Services on their eight websites (desktop and mobile) and app to expedite the acquisition of first-party data

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A mobile-first content strategy & UX design

Case Study

To bridge the gap between digital consumers and the newsroom, The Hindu created new standards, workflows and metrics, redesigned websites and trained editorial teams.

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Petit Press saves time and money with cloud-based digital asset management

Case Study

Petit Press built an open-source publishing system that enables newsrooms to more efficiently manage, store, and distribute digital content.

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Resources for Digital News Academy

Case Study

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Keep visitors engaged with video on YouTube

Lesson
Build your relationship with billions of YouTube viewers
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Grow your revenue with Google's ads products

Lesson
Determine if AdSense, AdMob, or Ad Manager is right for you
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Grow Digital Ad Revenue with AdSense

Lesson
Get started with AdSense to earn programmatic ad revenue
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What is Machine Learning

Lesson
Machine Learning for journalists.
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Global Media Group increases collaboration between its media brands

Case Study

Media group centralizes content management and increases publishing efficiency for 13 historic Portuguese news outlets.

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Making the truth easier to find

Case Study

Making the truth easier to find

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Prisa improved ad revenue and performance using Machine Learning

Case Study

Prisa explores increased advertising revenue through the improvement of yield optimization and developing new commercial offerings for clients

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Digital paper adds to revenue streams with AI

Case Study

Digital paper adds to revenue streams with AI

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Select a CMS for your news organization

Lesson
Get started with publishing online
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Amplifying Underserved Voices

Case Study

The Oaklandside’s mission to inform and amplify underserved voices

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Data Journalism

Course

From beginner to advanced, strengthen your ability to analyze and interpret data with Google Trends and a range of tools from Google and beyond.

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Google Data GIF Maker

Lesson
Visualize data comparisons in minutes.
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Different approaches to Machine Learning

Lesson
Learn to recognize what defines different machine learning solutions.
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Covering politics with Google Trends

Lesson
In this module, we will look at ways to use Google Trends to analyze searches specifically related to politics.
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Business Reporting

Course

Build your digital skills on Google Sheets and learn how to identify and report on financial news stories with the help of visualization tools.

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Safety and Security

Course

Strengthen your digital safety with 2-step verification, password protection and a range of tools to help both freelance journalists and those working within small, medium and large news organizations.

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Elections

Course

Whether you're covering an election campaign or reporting on results at the ballot box, here are a range of tools that can help prepare for your story. Dive in to GIF makers, visualizations and digital safety tools.

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Visualizing Data: Advanced Tilegrams.

Lesson
Generate your own Tilegram from data.
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NZME enhances data maturity & audience targeting

Case Study

New Zealand publisher increased engagement and optimised registration and subscriber flows, developing a data-led lifecycle & personalised storycards on the NZ Herald.

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Google Translate: Translations on-the-go.

Lesson
Speak the language just about anywhere in the world.
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Investigating stories with Machine Learning

Lesson
How you can use Machine Learning in your reporting
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Google Cloud AutoML Vision

Lesson
Learn how to set up AutoML Vision to prepare for the course exercise
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Data preparation

Lesson
Assess your use case, source and prepare your data
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Training your Machine Learning model

Lesson
Import your data in AutoML Vision and start the training process
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Machine Learning, journalism and you

Lesson
How machine learning is entering your personal and professional life.
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Bias in Machine Learning

Lesson
Understand what ML bias is and how to avoid it.
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Project Shield: Defend against digital censorship.

Lesson
A free tool to protect your site from Distributed Denial of Service (DDoS) attacks.
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2-Step Verification: Stronger security for your Google account.

Lesson
Add an extra layer of protection beyond your password.
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Password Alert: Protect yourself from password theft.

Lesson
This simple Chrome extension is your first line of defense.
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Advanced Protection

Lesson
The strongest security for your Google account.
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YouTube: A storytelling tool.

Lesson
Find out how to cultivate and maintain a YouTube audience.
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YouTube Creator Academy: Improving your YouTube skills

Lesson
Learn how to access and choose lessons that help strengthen your presence.
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Google Trends: Understanding the data.

Lesson
How to interpret Trends results.
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Google Trends: Improving your search results.

Lesson
Refine your queries to get more useful data.
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Data Source: Global Forest Watch.

Lesson
Deforestation data and monitoring tools.
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Google Historical Imagery: Google Earth Pro, Maps and Timelapse

Lesson
Find out where a photo was taken and when it was uploaded.
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How you can use Machine Learning

Lesson
Understand in what cases ML might be the solution to your problem.
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Google Scholar: Access court cases, academic papers and sources.

Lesson
Quickly find hard facts and expert opinions.
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Verification: Advanced Reverse Image Search

Lesson
How to separate genuine eyewitness accounts from misattributed content.
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