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Fundamentals Lab
Increase traffic with newsletters
News Consumer Insights
Get data-driven recommendations for your site
Trainings
Increase site traffic with Google Ads
Increase traffic with social sharing
Increase traffic with newsletters
Increase traffic with Google's search products
Increase traffic with web notifications
Increase traffic with Search
Increase site traffic
Use Search, newsletters, social sharing and ads to attract more visits.
Products
Google Search Console
Improve your performance on Google Search
Publisher Centre
Reach new audiences and avid news readers on Google News
News Consumer Insights
Get data-driven recommendations for your site
Google Looker Studio
Unlock the power of your data with interactive dashboards and beautiful reports
News Tagging Guide
Identify what reader behaviours you should be measuring in Google Analytics and easily generate tags for your site to collect better data and unlock new insights.
Lighthouse
Improve your news site's performance, accessibility and SEO
Realtime Content Insights
Identify the most popular articles and videos for your audience
Core Web Vitals
Improve your news site's user experience
PageSpeed Insights
Make your news site fast on all devices
Google Analytics
Get essential audience insights
Stories
Transforming Social Followers to Subscribers
How The Daily Aus was able to turn social engagement into sustainable growth
Customer Data Platform (CDP) enables content personalization
Indian Express Sees Early Success with Data-Driven Personalization
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
Account linking improves engagement and retention
News Corp Australia subscribers with Google-linked accounts have better engagement and retention
BurdaForward app offers refreshing approach to news fatigue
German media group provides critical information while limiting harmful triggers.
A new audience with online video news bulletins
The West Australian launches “Up Late with Ben Harvey”, in partnership with Google
ACM grows Audience Engagement and Search Traffic
Innovative AI-assisted SEO and Personalised Content Recirculation boost engagement
Unlocking Video Success: The ABP Live Story
48% New Viewers, 43% More Views, 100M+ Minutes
Dong-A Ilbo increases engagement through improved UX
Dong-A Ilbo’s revamped website focuses on reader readability, convenience and personalisation.
Amar Ujala's Gamified News Boosts Engagement & Loyalty
Gamified News Experience Fuels 44% Growth in First-Party Data and 14% Increase in Loyal Users
Manorama Online 2.5: Enhancing User Experience
Developing an Enhanced Interface and Experience on Web and e-reader platforms
Amplifying audience improving Core Web Vitals
Itatiaia experienced an increase in audience engagement following the optimization of Core Web Vitals metrics.
Periodico AM: Asserting Locality and Immediacy
Local newspaper in Mexico innovates to better reach their audience.
El Sol de México: Aligning Processes with Audience Needs
Participating in the Lab was key in their progress to strengthen their Audience Strategy.
Tuoi Tre Newspapers’ Data-Driven Evolution
A Vietnamese news publication personalized their reader experience through content analysis and data integration.
Dong Nai Newspaper Grows Reach and Revenue
Vietnamese publisher learns more about its readers to successfully boost engagement, and diversify revenue.
NDTV leverages data and ML to drive +24% New User Growth
NDTV Increases User Engagement by 12% by Implementing Real-Time Newsroom Quality Index and Editorial Checklists.
News18 Boosts Video Success with Optimized Strategy
Optimizing Videos for Search leads to up to 58% Uplift in Discoverability and 84% increase in Engagement on News18 Sites.
India TV's Winning Video Strategy Drives Traffic and Engagement Surge
India TV's implementation of video optimization best practices led to a significant boost in video discoverability and engagement across Google surfaces.
Argentine publisher unifies data across sites
LA NACION’s single sign-on technology puts their first-party data strategy front and center.
News app connects Indonesian publisher with readers
Disway's mobile app a game-changer for its channel strategy
Amplifying audience engagement through technology
Lampung.co's audience engagement soars with technical training and content curation
Sinar Harian develops in-house reader insights training to sustain their digital future
Find out how the team at Sinar Harian are upskilling their newsroom in data literacy and gaining a better understanding of their audience
Push Notifications Drive More Views to Content
Populis' work culture and approach to engagement were transformed through the Local News Foundry program
Engagement up as Indonesian publisher upskills
Suara Cirebon's digital transformation drives audience engagement
An inside look into ABS-CBN’s culture of data-centricity
Find out how ABS-CBN is developing a culture of data-centricity by embedding insights inside their daily activities and processes
The Straits Times developed initiatives to grow untapped audiences by experimenting with new channels and new content
Learn more about the way The Straits Times is hoping to drive engagement with a new audience, by rethinking channels as a product rather than a means of distribution
Pùblico's strategy to increase sub retention
Público increases reach of digital subscribers through pivotal changes
How La Croix boosted subscription performance
La Croix, a French news publisher, shifts to digital-first from print
The Irish Times increases revenue
Irish Times accelerates digital growth and successfully extends audience reach
The Daily Maverick reaches their North Star goal
Daily Maverick grows their audience in South Africa through data insight
Enacting tactics to grow revenue and subscriber base
Armed with new confidence, the Burlington Buzz sets new revenue and audience goals
Audience insights powered by AI
"Operating a news site, but not being able to own the user data is is the biggest problem that the Korean news industry is facing." -Seung-Il Kim, Digital Editor of Strategy, The Busan Ilbo
Thai publisher’s data-driven strategy to build a more engaged and loyal subscriber base
Thairath's data-driven initiative enables teams to analyze key data on reader behavior to improve content strategy
In-depth reporting on women’s issues in India
Bridging the language gap
‘One of the biggest challenges that immigrants have is that it's harder to get local news, especially in their language. So it's very important for us to be able to help this community.’ -Rocio Tirado, Chief Operating Officer, Jambalaya News
Building deeper audience relationships
Energetic City used News Consumer Insights to help create personalised strategies
Colombian daily launches digital talent incubator
El Tiempo needed more tech-savvy staff – so they created a recruitment and training programme to attract recent college graduates to the news industry.
Democratising newsroom tech in Latin America
La Diaria launched Utopia, an open-sourced platform to allow small newsrooms to manage their entire business, supporting independent media in Latin America
Daily Maverick turns data into revenue
Daily Maverick is a South African daily online publisher serving up a unique blend of news, investigations, expert political analysis and opinion. Since its founding in 2009, the publication has set itself apart with a distinctive editorial voice and a strong focus on investigative reporting.
An experiment in open data and civic participation
READr explores how to build trust in news through reader engagement and participation
Digital transformation for cooperative journalism
Les coops de l'information is a cooperative of six publications in Quebec
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Tools, training and resources designed in partnership with industry experts, academics and news organisations around the world.