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Ring Publishing


Ringier Axel Springer Poland, a joint venture of Ringier and Axel Springer, offers an advanced platform that requires ample resources for customization, targeted at European media firms with more complex needs

  • The tool offers some relatively advanced capabilities such as custom content types, workflows, multi-site capabilities, digital and video asset management and personalization
  • This makes Ring Publishing suitable for mid-sized chains in particular and, to a lesser extent, mid-size independent news organizations
  • A majority of Ring customers are subsidiaries of/affiliated with Axel Springer, e.g., Politico (for mobile app), and Medonet, along with a handful of external customers, such as Polish editions of Newsweek and Forbes.

Likely fit

The platform is a likely fit for organizations that have relatively medium to complex needs and possess the technical resources to leverage the customization potential in this platform. Some of the advanced capabilities, such as personalization and its headless back-end, will require you to maintain developer resources. Test carefully.

As a corollary, therefore, Ring becomes less suitable for small- and micro-sized publishers who don't have a lot of developer or technical resources.

At a glance

Primary Customer Fit

Mid-Sized Chain Of News Organizations

Secondary Fit

Mid-Sized Independent News Organizations

Most Active Geographies


Official Support Hours

Phone: 24/7

Email: 24/7

Officially Supported Languages for User Interface


Third-party Language Support Available?


License Model

Usage-based, the vendor states you could expect to spend $100K a year

Scope Summary

Publishing platform with advanced editorial and site management capabilities but limited revenue generation functionality

Tech Base

Not clearly detailed; hosted on AWS

Cloud Model

Managed Service (PaaS) in AWS



Head Count


What customers report

  • Ring offers a comparably stable tool with a wide breadth of features
  • Vendor is a responsive partner, usually very helpful and proactive
  • Editorial Lists are a handy capability for sorting and ordering stories
  • While the CMS is customizable, it has a limited selection of plug-ins compared to other platforms such as WordPress; this may limit functionality for some licensees, and so you'll want to test carefully against your requirements
  • Some of the configuration options (e.g., setting up metadata categories) can get confusing and may require a technical person rather than an editorial manager


  • This platform dates to 1996 in Poland as "," but then acquired by Ringier Axel Springer Media in 2012.  Today it is part of Ringier Axel Springer Poland, which operates out of five offices in that country.
  • The key offering, Ring Publishing, was initially launched in 2018. It's a cloud-based platform that provides capabilities for a headless Content Management System (CMS) as well as non-headless website management. Today, the company has 13 customers of the core CMS, of which 9 are news organizations. These are spread across several countries in the USA, Europe, and Africa.
  • Ring Publishing focuses on two use cases mainly:
    • Newsroom Automation
    • News Publishing
  • Unlike some other tools in this marketplace, Ring Publishing offers several advanced capabilities such as custom content types, sophisticated workflows, multi-site capabilities, video asset management, and personalization. However, it has no print-publishing story at all.
  • The video platform also comes with Flowplayer Video Player for live streaming events and publishing to Facebook and YouTube. The platform also provides text-to-speech functionality that can be handy for creating content for podcasts.
  • The platform bundles "Aureus Engine," which is a personalization platform. This allows you to offer recommendations as well as carry out A/B testing for alternate titles, images, leads, and other teasers.
  • Ring publishing provides what it calls "Content Bucket." This allows your editors to plan content, order them based on Search Engine Optimization (SEO) topics, and then schedule their publishing.
  • In short, this is a comparatively rich offering, but consequently requires ample resources to implement and customize, and therefore lies beyond the reach of micro- or smaller publishers. It's also not suited to publishers looking for print and digital CMS from the same vendor.
  • The platform is hosted on AWS public cloud and comes bundled with AWS Cloudfront Content Delivery Network (CDN).
  • The company does not work with any channel partners or integrators, so you would need to rely on Ring's own services arm that gets involved in all implementations.

Package scope (as reported by vendor)

Core platform - i.e., bundled in product (yes/no/beta) Add-On (yes/custom/3rd party)
Content lifecycle: author / classify / edit / approve / publish / re-purpose / archive / dispose
Basic digital / voice / media asset management
Support print publishing
Simple social media re-publishing
3rd Party
Optional modules: forms / polls / social widgets / etc
3rd Party
Connector library (OOTB connectors, APIs, etc.)
Bundled CDN (with DDOS protection)
User registration
Subscription management and fulfillment - digital
3rd Party
Subscription management - print
Ad management - digital
3rd Party
Ad management - print
Mobile app management
Site search
Content and assignment planning
Video management / OVP
Audio management / podcasting
Data visualization
Commenting / community features/
3rd Party
Newsletter production and management
3rd Party
Notifications and alerts
3rd Party
A/B testing
Multi-title management with variable inheritance
Complex layout and subsite / subsection cloning
AR- / VR- enhanced services
Public documentation
Online user / partner forums
Regular user group meetings
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