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GNI Transformation Lab in India

The GNI Transformation Lab is a comprehensive program for 20 small and mid-size India news organizations. Participating organisations will receive 1:1 expert mentorship to partner in transforming their news businesses to drive success online.

With a focus on data driven decision making and building technological capabilities to support audience and revenue goals, the GNI Transformation Lab will pair cohorts of local news publishers with leaders within Google and expert external consultants. As a part of the free program, participants will discover best practices employed by news companies from around the world, develop strategies curated to each participating organization and drive digital transformation within their organizations. Publishers will also receive stipends to kickstart key transformational projects identified during the Lab.

The program is scheduled to launch in July and will run through August 2021. Formal announcements and call for entry will be announced in June 2021. We will upload further details on the website.