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Audience Development

32 items
1185 minutes
beginner
intermediate
We designed these resources to help you attract more readers and deepen their engagement. These materials have been developed with the help of industry experts and news organizations globally.
  • workshops icon

    Understanding your Audience

    An overview of best practices to make your readers both come back to your site and stay longer. In this module, we will introduce you to News Consumer Insights and how you can use it to get actionable and custom recommendations to improve your audience strategy.

  • workshops icon

    Growing Reach and Deepening Engagement

    Learn to turn your data into actionable recommendations. In this workshop we will go deeper into practical tips you can apply to get more visits (e.g. through newsletters, push notifications and optimized discoverability) as well as longer visits (through an improved recirculation strategy and a faster site).

  • workshops icon

    Building an Audience-Centric Culture (3 of 3)

    In this module we’ll discuss ways in which you can build your organization’s culture to be more audience-centric by looking into your organization structure and workflows, even within a small news organization with limited resources.

  • workshops icon

    Canada Workshop Series

    Canadian news organizations are invited to register for our free 10-part business workshop series created for and with Canadian publishers, starting January 2022, in English and French.

  • workshops icon

    Growing your readership

    Analyse changing consumer behaviours, discover ways to grow your readership online and develop a loyal digital community. The session will cover: - The world is changing and so is your reader. What do your customers want?Ways to maintain loyal readers as reader behaviour changes over time. - Suggestions on how to become more relevant to you readers. - How to create a user journey map to help understand who your future readers are and what you could offer them

  • workshops icon

    Crafting Digital Newsletters

    Discover the role of a newsletter in digital publication, learn how to set-up your own and encourage readers to sign-up to quality content. The session will cover: How newsletters can be an important tool for growth and retention. Tips on how to produce a more engaging newsletter by following the 'Newsletter Checklist'. Some of the set up requirements for producing a newsletter.

  • workshops icon

    Data Driven Content

    Measure the engagement of content, connect your insights to performance-based business results and keep up to date with trends. The session will cover: The demand for data driven content and how this can help improve engagement. How your own data could help change your reader’s experience based on their preferences. How to access the Google Analytics insight tools.

  • workshops icon

    News Consumer Insights & Realtime Consumer Insights

    Understand your analytics with a suite of tools to gain more insights into your content’s performance. The session will cover: How to use an action-led approach to data analysis with the News Consumer Insights tool. Using real time content insights to see what content is performing well. How to use the news tagging guide to help optimise your analytics approach.

  • workshops icon

    Building an Audience-Centric Culture (3 of 3)

    In this module we’ll discuss ways in which you can build your organization’s culture to be more audience-centric by looking into your organization structure and workflows, even within a small news organization with limited resources.

  • workshops icon

    Building an Audience-Centric Culture (3 of 3)

    In this module we’ll discuss ways in which you can build your organization’s culture to be more audience-centric by looking into your organization structure and workflows, even within a small news organization with limited resources.

  • workshops icon

    Growing Reach and Deepening Engagement

    Learn to turn your data into actionable recommendations. In this workshop we will go deeper into practical tips you can apply to get more visits (e.g. through newsletters, push notifications and optimized discoverability) as well as longer visits (through an improved recirculation strategy and a faster site).

  • workshops icon

    Understanding your Audience (1 of 3)

    An overview of best practices to make your readers both come back to your site and stay longer. In this module, we will introduce you to News Consumer Insights and how you can use it to get actionable and custom recommendations to improve your audience strategy.

  • workshops icon

    Understanding your Audience (1 of 3)

    An overview of best practices to make your readers both come back to your site and stay longer. In this module, we will introduce you to News Consumer Insights and how you can use it to get actionable and custom recommendations to improve your audience strategy.

  • workshops icon

    Understanding your Audience (1 of 3)

    An overview of best practices to make your readers both come back to your site and stay longer. In this module, we will introduce you to News Consumer Insights and how you can use it to get actionable and custom recommendations to improve your audience strategy.

  • workshops icon

    Growing Reach and Deepening Engagement

    Learn to turn your data into actionable recommendations. In this workshop we will go deeper into practical tips you can apply to get more visits (e.g. through newsletters, push notifications and optimized discoverability) as well as longer visits (through an improved recirculation strategy and a faster site).

  • workshops icon

    Expert Panel: Real examples and best practices on building effective and sustainable digital advertising businesses

    Learn what news organizations in North America have done to monetize their web content and grow digital advertising revenue. In this panel, you’ll hear about practical examples and discuss your questions with the panelists.

  • workshops icon

    Expert Panel: Real examples and best practices on building effective and sustainable digital advertising businesses

    Learn what news organizations in North America have done to monetize their web content and grow digital advertising revenue. In this panel, you’ll hear about practical examples and discuss your questions with the panelists.

  • workshops icon

    Expert Panel: Real examples and best practices on building effective and sustainable digital advertising businesses

    Learn what news organizations in North America have done to monetize their web content and grow digital advertising revenue. In this panel, you’ll hear about practical examples and discuss your questions with the panelists.

  • workshops icon

    Expert Panel: How to grow your audience and keep them engaged

    Learn what news organizations in North America have done to grow, engage and retain their audiences, even with minimal resources. Through this panel, you’ll hear about practical examples and discuss your questions with the panelists.

  • workshops icon

    Expert Panel: How to grow your audience and keep them engaged

    Learn what news organizations in North America have done to grow, engage and retain their audiences, even with minimal resources. Through this panel, you’ll hear about practical examples and discuss your questions with the panelists.

  • workshops icon

    Expert Panel: How to grow your audience and keep them engaged

    Learn what news organizations in North America have done to grow, engage and retain their audiences, even with minimal resources. Through this panel, you’ll hear about practical examples and discuss your questions with the panelists.

  • workshops icon
    Understanding your Audience

    An overview of best practices to make your readers both come back to your site and stay longer. In this module, we will introduce you to News Consumer Insights and how you can use it to get actionable and custom recommendations to improve your audience strategy.

  • workshops icon
    Growing Reach and Deepening Engagement

    Learn to turn your data into actionable recommendations. In this workshop we will go deeper into practical tips you can apply to get more visits (e.g. through newsletters, push notifications and optimized discoverability) as well as longer visits (through an improved recirculation strategy and a faster site).

  • workshops icon
    Building an Audience-Centric Culture (3 of 3)

    In this module we’ll discuss ways in which you can build your organization’s culture to be more audience-centric by looking into your organization structure and workflows, even within a small news organization with limited resources.

  • workshops icon
    Canada Workshop Series

    Canadian news organizations are invited to register for our free 10-part business workshop series created for and with Canadian publishers, starting January 2022, in English and French.

  • workshops icon
    Growing your readership

    Analyse changing consumer behaviours, discover ways to grow your readership online and develop a loyal digital community. The session will cover: - The world is changing and so is your reader. What do your customers want?Ways to maintain loyal readers as reader behaviour changes over time. - Suggestions on how to become more relevant to you readers. - How to create a user journey map to help understand who your future readers are and what you could offer them

  • workshops icon
    Crafting Digital Newsletters

    Discover the role of a newsletter in digital publication, learn how to set-up your own and encourage readers to sign-up to quality content. The session will cover: How newsletters can be an important tool for growth and retention. Tips on how to produce a more engaging newsletter by following the 'Newsletter Checklist'. Some of the set up requirements for producing a newsletter.

  • workshops icon
    Data Driven Content

    Measure the engagement of content, connect your insights to performance-based business results and keep up to date with trends. The session will cover: The demand for data driven content and how this can help improve engagement. How your own data could help change your reader’s experience based on their preferences. How to access the Google Analytics insight tools.

  • workshops icon
    News Consumer Insights & Realtime Consumer Insights

    Understand your analytics with a suite of tools to gain more insights into your content’s performance. The session will cover: How to use an action-led approach to data analysis with the News Consumer Insights tool. Using real time content insights to see what content is performing well. How to use the news tagging guide to help optimise your analytics approach.

  • workshops icon
    Building an Audience-Centric Culture (3 of 3)

    In this module we’ll discuss ways in which you can build your organization’s culture to be more audience-centric by looking into your organization structure and workflows, even within a small news organization with limited resources.

  • workshops icon
    Building an Audience-Centric Culture (3 of 3)

    In this module we’ll discuss ways in which you can build your organization’s culture to be more audience-centric by looking into your organization structure and workflows, even within a small news organization with limited resources.

  • workshops icon
    Growing Reach and Deepening Engagement

    Learn to turn your data into actionable recommendations. In this workshop we will go deeper into practical tips you can apply to get more visits (e.g. through newsletters, push notifications and optimized discoverability) as well as longer visits (through an improved recirculation strategy and a faster site).

  • workshops icon
    Understanding your Audience (1 of 3)

    An overview of best practices to make your readers both come back to your site and stay longer. In this module, we will introduce you to News Consumer Insights and how you can use it to get actionable and custom recommendations to improve your audience strategy.

  • workshops icon
    Understanding your Audience (1 of 3)

    An overview of best practices to make your readers both come back to your site and stay longer. In this module, we will introduce you to News Consumer Insights and how you can use it to get actionable and custom recommendations to improve your audience strategy.

  • workshops icon
    Understanding your Audience (1 of 3)

    An overview of best practices to make your readers both come back to your site and stay longer. In this module, we will introduce you to News Consumer Insights and how you can use it to get actionable and custom recommendations to improve your audience strategy.

  • workshops icon
    Growing Reach and Deepening Engagement

    Learn to turn your data into actionable recommendations. In this workshop we will go deeper into practical tips you can apply to get more visits (e.g. through newsletters, push notifications and optimized discoverability) as well as longer visits (through an improved recirculation strategy and a faster site).

  • workshops icon
    Expert Panel: Real examples and best practices on building effective and sustainable digital advertising businesses

    Learn what news organizations in North America have done to monetize their web content and grow digital advertising revenue. In this panel, you’ll hear about practical examples and discuss your questions with the panelists.

  • workshops icon
    Expert Panel: Real examples and best practices on building effective and sustainable digital advertising businesses

    Learn what news organizations in North America have done to monetize their web content and grow digital advertising revenue. In this panel, you’ll hear about practical examples and discuss your questions with the panelists.

  • workshops icon
    Expert Panel: Real examples and best practices on building effective and sustainable digital advertising businesses

    Learn what news organizations in North America have done to monetize their web content and grow digital advertising revenue. In this panel, you’ll hear about practical examples and discuss your questions with the panelists.

  • workshops icon
    Expert Panel: How to grow your audience and keep them engaged

    Learn what news organizations in North America have done to grow, engage and retain their audiences, even with minimal resources. Through this panel, you’ll hear about practical examples and discuss your questions with the panelists.

  • workshops icon
    Expert Panel: How to grow your audience and keep them engaged

    Learn what news organizations in North America have done to grow, engage and retain their audiences, even with minimal resources. Through this panel, you’ll hear about practical examples and discuss your questions with the panelists.

  • workshops icon
    Expert Panel: How to grow your audience and keep them engaged

    Learn what news organizations in North America have done to grow, engage and retain their audiences, even with minimal resources. Through this panel, you’ll hear about practical examples and discuss your questions with the panelists.

  • playbook icon

    Google News Initiative News Consumer Insights Playbook

    Grow your audience and improve loyalty with best practices and lessons from publishers worldwide.

  • playbook icon

    Understanding your Audience

    A summary of resources developed by the Google News Initiative to help news organizations analyze and grow their online audiences. We guide through steps to better understand audience behavior, increase the size and engagement of your audience, and become more skilled with data analytics tools.

  • playbook icon

    News Tagging Guide (NTG)

    News Tagging Guide is a free tool that helps you make the most of Google Analytics by capturing better data.

  • playbook icon

    Growing Reach and Deepening Engagement

    An overview of resources and tactics from the Google News Initiative to help news organizations grow their online audience size and increase the time your audience spends with your news coverage.

  • playbook icon

    Building an Audience-Centric Culture

    An overview of resources and tactics from the Google News Initiative to help news organizations develop an "audience-centric culture" and organize your news coverage around the needs of your community.

  • playbook icon
    Google News Initiative News Consumer Insights Playbook

    Grow your audience and improve loyalty with best practices and lessons from publishers worldwide.

  • playbook icon
    Understanding your Audience

    A summary of resources developed by the Google News Initiative to help news organizations analyze and grow their online audiences. We guide through steps to better understand audience behavior, increase the size and engagement of your audience, and become more skilled with data analytics tools.

  • playbook icon
    News Tagging Guide (NTG)

    News Tagging Guide is a free tool that helps you make the most of Google Analytics by capturing better data.

  • playbook icon
    Growing Reach and Deepening Engagement

    An overview of resources and tactics from the Google News Initiative to help news organizations grow their online audience size and increase the time your audience spends with your news coverage.

  • playbook icon
    Building an Audience-Centric Culture

    An overview of resources and tactics from the Google News Initiative to help news organizations develop an "audience-centric culture" and organize your news coverage around the needs of your community.

  • interactive exercises icon

    Realtime Content Insights

    Identify in real time the most popular articles, videos, and trending regional topics.

  • interactive exercises icon

    News Consumer Insights

    Identify reader funnel optimizations to grow profitability and build deeper reader relationships.

  • interactive exercises icon
    Realtime Content Insights

    Identify in real time the most popular articles, videos, and trending regional topics.

  • interactive exercises icon
    News Consumer Insights

    Identify reader funnel optimizations to grow profitability and build deeper reader relationships.