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Data tools for news organizations

We’ve created free news industry tools to help you make data-driven business and editorial decisions.
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Optimize your reader engagement funnel
News Consumer Insights
Identify reader funnel optimization opportunities to increase profitability and build deeper relationships with your readers. News Consumer Insights provides key insights and actionable recommendations based on your Google Analytics data to help grow Reader Engagement and Reader Revenue.
Optimize your reader engagement funnel
News Consumer Insights Demo Site
Visualize our actionable recommendations throughout our NCI Demo Site to optimize reader engagement and reader revenue for both your desktop and mobile sites.
Optimize your data collection
News Tagging Guide
Identify what reader behaviors you should be measuring in Google Analytics and easily generate tags for your site to collect better data and unlock new insights.
Optimize your content in realtime
Realtime Content Insights
Identify in realtime which articles and videos are the most popular with your readers and what broader topics are trending in your region. Realtime Content Insights enables engaging data visualization for your newsroom and is available for publishers using all versions of Google Analytics.
Optimize your content performance
Realtime Content Insights Chrome Extension
Make the most of Realtime's Content Insight's key features as you browse your website articles thanks to our RCI Google Chrome Extension
Optimize your content strategy with data-driven recommendations
Editorial Insights Tool
Identify content insights across key audience segments using Google Analytics 360 and Big Query. Understand which content is driving performance based on Recency, Frequency and Visits of users, and engage and grow your reader base over time.

Case Studies

Kelli Dakake, Valentin Cornez
2021 Distribution & Engagement Data & Infrastructure
San Francisco Chronicle improves mobile subscriptions rate by 54% with help from News Consumer Insights.
2021 Monetization Data & Infrastructure
Complex Networks increases purchases by 300% using News Consumer Insights
Storytelling Distribution & Engagement
TIME improves user engagement by 40% with help from the Google News Initiative
2019 Storytelling Distribution & Engagement
Klix increased engagement through better understanding their readers
2019 Storytelling Distribution & Engagement
Proto Thema expanded audience outreach through new channels
2019 Distribution & Engagement Data & Infrastructure
Village Media improves their overall reader engagement
2019 Distribution & Engagement Data & Infrastructure
The New Yorker improved their subscription performance
2019 Data & Infrastructure
Buzzfeed News launched a contribution model
2018 Distribution & Engagement
Business Insider grew their subscription business
2018 Storytelling Monetization Distribution & Engagement
Lee Enterprises Tripled Digital Subscriptions
2018 Distribution & Engagement
News & Media Group reached new users
2018 Distribution & Engagement
Johnston Press drove engagement through newsletter subscriptions
2018 Monetization Distribution & Engagement
WRAL boosted newsletter signups
2018 Storytelling Data & Infrastructure
Project FUSE and Local Media Consortsium: Helping news publishers leverage first party data
Shreya Dutta, Munish Taneja
2020 Distribution & Engagement
Dainik Jagran improved engagement during India’s General Election by Taking advantage of a cultural moment
Gracia Odon, Guilia Böhler, Matt Villacarte
2021 Distribution & Engagement
Netzwelt boosts engagement with a site redesign informed by News Consumer Insights
Gracia Odon, Matt Villacarte
2020 Monetization Distribution & Engagement
Reader Engagement leads to 10x Programmatic Revenue
Valentin Cornez, Don Kevin Hapal
2020 Distribution & Engagement
Rappler empowered its news organization with better user data to achieve digital sustainability
Arun Venkataraman, Kelly Campbell
2018 Storytelling
The Washington Post: Combining world-class journalism with the latest technology
2017 Storytelling Distribution & Engagement
Experimenting with VR at the South China Morning Post
2017 Storytelling Distribution & Engagement
Building trust online by partnering with the International Fact Checking Network
2017 Storytelling Data & Infrastructure
A new machine learning app for reporting on hate in America
2017 Storytelling
Impacto.jor: uma coalizão para medir o impacto do jornalismo no Brasil
2017 Storytelling Distribution & Engagement
A seat at the table: Google News Lab & Euronews talk to French voters in 360
2017 Storytelling Distribution & Engagement
Electionland: A deeper look into our first collaborative reporting initiative
2017 Storytelling
Fact Checking the French Election with CrossCheck, A Collaborative Reporting Initiative
2017 Storytelling
What the Guardian Learned From Its Groundbreaking VR Piece
Simon Rogers
2018 Storytelling
Flourish helps journalists create easy data visualizations
Erica Anderson
2017 Storytelling
How journalists can tell compelling stories using VR
Jared Cohen
2017 Storytelling Data & Infrastructure
When computers learn to swear: Using machine learning for better online conversations
2017 Storytelling
Define Your Channel's Voice (ft. Vox)
2021 Monetization Distribution & Engagement
essen & trinken gets foodies cooking across surfaces using Subscribe with Google
2021 Monetization
Voice of San Diego identifies new audience, revenue opportunities with virtual events
Jenny Feldhausen, Vesa Lindqvist
2021 Monetization Distribution & Engagement
Sanoma: Serving Subscriptions With the Help of Technology
Gerrit Rabenstein, Nico Wilfer
2021 Monetization Data & Infrastructure
F.A.Z.: Paywall Content Selection Using AI
Kevin Flores, Tim Buckley, Juan Marchese, Katie Wilkerson
2020 Monetization Data & Infrastructure
Making a Case for Programmatic
Fazal Ashfaq, Elena Shloma
2020 Monetization Distribution & Engagement Data & Infrastructure
Indonesian Publishers Optimize and Monetize Their Websites, Resulting in a 95% Uplift in Digital Revenue
Mike Bal
2020 Monetization Distribution & Engagement
Winning The Breaking News Battle With AMP and Google News
2019 Monetization Distribution & Engagement Data & Infrastructure
Grupo Reforma boosts conversion rates by 43% using Subscribe with Google
2019 Monetization Distribution & Engagement Data & Infrastructure
Clarin, Havas, and Clorox team up to deliver high-impact ads with Programmatic Guaranteed
2018 Storytelling Monetization Distribution & Engagement
Google Surveys: Empowering digital journalism with the Trinity Mirror
Lily Sheringham
2017 Monetization Distribution & Engagement Data & Infrastructure
Android Developer Story: Domain increases installs by 44% with Material Design and Google Play services
2017 Monetization Data & Infrastructure
Programmatic Guaranteed with custom creatives delivers scale for Vox Media
2016 Monetization Distribution & Engagement Data & Infrastructure
Unidad Editorial grows mobile CTRs 4x with cross-screen Native Ads on DoubleClick
2016 Monetization Distribution & Engagement
Android Developer Story: Le Monde increases subscriptions with Google Play Billing
2016 Monetization
Google Surveys 360: BuzzFeed Case Study
2016 Monetization Distribution & Engagement Data & Infrastructure
The Economist Boosts its Digital Business with DoubleClick
2016 Monetization Distribution & Engagement
Aller Media increases viewability with Native Ads on Google Ad Manager
2016 Monetization Data & Infrastructure
Growing engagement with native ads: The New York Times’ approach
Jonathan Bellack
2016 Monetization Data & Infrastructure
Improving yield, speed and control with DoubleClick for Publishers First Look and exchange bidding
2016 Monetization Data & Infrastructure
Postmedia increases direct sales efficiency with Programmatic Guaranteed
2016 Monetization Data & Infrastructure
G+J doubles programmatic and mobile revenue
2015 Monetization
Using private marketplaces in Ad Exchange, Condé Nast revenue leaps 800%
2015 Monetization Data & Infrastructure
The Telegraph Embraces DoubleClick's Programmatic Solutions to Increase Revenue by 126%
2014 Monetization Distribution & Engagement Data & Infrastructure
iLMeteo forecasts Mobile growth, uses DoubleClick to monetise accordingly
2014 Monetization Distribution & Engagement Data & Infrastructure
Android Developer Story: The New York Times
2014 Monetization
Turkish News Brand Milliyet Creates New Revenue Stream with DoubleClick
2014 Monetization
Buzzing towards victory with native: BuzzFeed on DFP
2021 Distribution & Engagement Data & Infrastructure
How Wirtualna Polska uses AI to tackle toxic content on their platform
2021 Storytelling Distribution & Engagement
Jagran New Media increases user engagement with a content planning big data solution
2021 Monetization Distribution & Engagement Data & Infrastructure
Complex Networks increased the number of shoppers purchasing by 300% on the Complex SHOP using NCI
2020 Storytelling Distribution & Engagement
NZME boosts engagement with a bespoke content recommendation engine
Fazal Ashfaq, Tomohiro Hanazak
2020 Distribution & Engagement
How local news publishers engage with digital transformation and build sustainable business models in Japan
Sheena Bhalla, Kanako Yagi, Manami Hagiwara
2020 Monetization Distribution & Engagement Data & Infrastructure
Sankei Digital enabled data-driven decision making to assess website engagement, user consumption, and pave the path to subscriptions
Kevin Flores, Katie Wilkerson
2020 Distribution & Engagement Data & Infrastructure
Driving Returning and Engaged Users with Web Push Notifications
Kevin Flores, Tim Buckley, Juan Marchese, Katie Wilkerson
2020 Distribution & Engagement Data & Infrastructure
Amplify Social Traffic with Sharing Icons
Bill Emkow, Sibel Lowin
2020 Distribution & Engagement
Lesson from GNI Audience Lab Member Bridge MI on growing loyal readers
Gracia Odon, Matt Villacarte
2020 Storytelling Distribution & Engagement
Promoting Digital Sustainability by Driving User Loyalty and Engagement
2019 Distribution & Engagement
RCS MediaGroup reports good news with AMP and PWA
2019 Distribution & Engagement Data & Infrastructure
Volkswagen and EL PAÍS increase conversions by 76% with the first end-to-end AMP campaign
2019 Distribution & Engagement
KG Media’s AMP optimizations resulted in a 34% uplift in overall mobile web revenue and a 6.3x increase in monthly AMP revenue
2019 Distribution & Engagement
Asahi.com uses a paired AMP approach for their free articles
2018 Storytelling Distribution & Engagement Data & Infrastructure
Product Innovation with the New York Times
2016 Storytelling Monetization Data & Infrastructure
Built by you. Powered by us. Experienced by billions.
Justin Pang
2018 Storytelling Distribution & Engagement
Our holistic approach to partnering with Hearst Newspapers to meet its business needs
2018 Storytelling Monetization Distribution & Engagement Data & Infrastructure
Jagran New Media boosts traffic by 115% and revenue by 4.5X by expanding AMP strategy
2017 Monetization Distribution & Engagement
AMP Camp
2017 Storytelling Data & Infrastructure
Forbes - Redefining Modern Web Development
2017 Storytelling Monetization Data & Infrastructure
Hearst integrates key partner and product solutions on AMP
2016 Storytelling Data & Infrastructure
Wired AMP’s its 20+ year archive to meet audiences online
2016 Storytelling Monetization Distribution & Engagement
Slate gets efficient with AMP
2016 Storytelling Distribution & Engagement
AMP makes Gizmodo 3x faster on mobile
2016 Storytelling Data & Infrastructure
A FASTER REDDIT WITH ACCELERATED MOBILE PAGES
2016 Storytelling Data & Infrastructure
AMP helps the Washington Post increase returning users from mobile search by 23%
2016 Data & Infrastructure
View and analyze your app's ratings and reviews
2016 Distribution & Engagement Data & Infrastructure
Android Developer Story: Nabd improves reader engagement with Material Design
2016 Monetization Distribution & Engagement Data & Infrastructure
Glamour.de connects offline and online shopping experiences with Google Play Billing
2020 Distribution & Engagement Data & Infrastructure
PRISA Group: Breaking news and driving engagement with better analytics
2020 Storytelling Distribution & Engagement Data & Infrastructure
Forbes: Transforming digital business publishing
2016 Storytelling Distribution & Engagement
The Telegraph: Delivering the future of news today
2016 Storytelling Distribution & Engagement Data & Infrastructure
El Mundo improves user ratings and engagement with Material Design
2016 Storytelling Data & Infrastructure
The Motley Fool increases order page conversion rate by 26% with Optimize 360
2016 Data & Infrastructure
Sky: Scaling for success with Sky Q diagnostics
2016 Distribution & Engagement Data & Infrastructure
How personalization helped media publisher Astro double its content engagement in Malaysia
2020 Distribution & Engagement Data & Infrastructure
ABS-CBN
2020 Storytelling Distribution & Engagement
Advance Local
2020 Data & Infrastructure
Arena Holdings
2020 Monetization Distribution & Engagement Data & Infrastructure
Thairath
2020 Storytelling Distribution & Engagement
Asianet News
2020 Storytelling Distribution & Engagement
The Atlantic
2020 Distribution & Engagement Data & Infrastructure
Atresmedia
2020 Distribution & Engagement Data & Infrastructure
Band
2020 Storytelling Distribution & Engagement
BhaDiPa
2020 Storytelling Distribution & Engagement
Bloomberg
2020 Monetization Distribution & Engagement
Brut
2020 Storytelling Monetization Distribution & Engagement
BuzzFeed News
2020 Distribution & Engagement Data & Infrastructure
CBS News
2020 Storytelling Distribution & Engagement Data & Infrastructure
Channels TV
2020 Monetization Distribution & Engagement Data & Infrastructure
Ciaopeople
2020 Storytelling Distribution & Engagement
Complex
2020 Distribution & Engagement Data & Infrastructure
Dagbladet
2020 Storytelling Distribution & Engagement
DataBaaz
2020 Monetization Distribution & Engagement
Eastern Broadcasting Company
2020 Monetization Distribution & Engagement Data & Infrastructure
The Economist
2020 Storytelling Distribution & Engagement
Europa Press
2020 Storytelling Data & Infrastructure
Eyewitness News
2020 Storytelling Distribution & Engagement
Factly
2020 Storytelling Distribution & Engagement
Filo.news
2020 Storytelling Distribution & Engagement
The Financial Times
2020 Storytelling Distribution & Engagement
FiveThirtyEight
2020 Storytelling Distribution & Engagement
Fox News
2020 Storytelling Distribution & Engagement Data & Infrastructure
Gaon Connection
2020 Distribution & Engagement Data & Infrastructure
GEDI
2020 Storytelling Data & Infrastructure
Global News
2020 Monetization Distribution & Engagement Data & Infrastructure
GMA Network
2020 Data & Infrastructure
Graham
2020 Storytelling Data & Infrastructure
Grupo América
2020 Storytelling Monetization Distribution & Engagement Data & Infrastructure
The Guardian
2020 Storytelling Data & Infrastructure
The Guardian Nigeria
2020 Storytelling Distribution & Engagement
The Hill
2020 Monetization Distribution & Engagement Data & Infrastructure
HTV
2020 Storytelling Distribution & Engagement Data & Infrastructure
HugoDécrypte
2020 Storytelling Distribution & Engagement
Imagen
2020 Monetization Distribution & Engagement Data & Infrastructure
India Today
2020 Monetization Data & Infrastructure
iNews
2020 Storytelling Distribution & Engagement Data & Infrastructure
Jovem Pan
2020 Storytelling Distribution & Engagement Data & Infrastructure
JTBC
2020 Monetization Distribution & Engagement Data & Infrastructure
Kompas TV
2020 Storytelling Distribution & Engagement
kumparan
2019 Storytelling Distribution & Engagement Data & Infrastructure
La Nación
2020 Storytelling Distribution & Engagement Data & Infrastructure
Legit
2020 Storytelling Distribution & Engagement
Le Monde
2020 Storytelling Distribution & Engagement Data & Infrastructure
Milenio
2020 Storytelling Monetization Data & Infrastructure
MyNews
2020 Storytelling Distribution & Engagement
Narasi
2020 Storytelling Data & Infrastructure
NBC News
2020 Storytelling
NDTV
2020 Storytelling Distribution & Engagement
The New York Times
2020 Storytelling Monetization Distribution & Engagement
The News Lens
2020 Storytelling Monetization Distribution & Engagement
Nexo Jornal
2020 Storytelling Distribution & Engagement Data & Infrastructure
NOS
2020 Storytelling Monetization Distribution & Engagement Data & Infrastructure
Nyoooz
2020 Storytelling Monetization Distribution & Engagement
PBS
2020 Storytelling Distribution & Engagement
Postmedia
2020 Storytelling Distribution & Engagement Data & Infrastructure
ProPublica
2020 Storytelling Distribution & Engagement
Refinery29
2020 Distribution & Engagement Data & Infrastructure
Reforma
2020 Storytelling Distribution & Engagement
Rogue Rocket
2020 Storytelling Distribution & Engagement Data & Infrastructure
ShepHertz
2020 Storytelling Monetization Distribution & Engagement Data & Infrastructure
South China Morning Post
2020 Storytelling Distribution & Engagement Data & Infrastructure
SPIEGEL TV
2020 Storytelling Monetization Distribution & Engagement
Stern
2020 Storytelling
Sure and Share Center (MCOT)
2020 Distribution & Engagement
TBS
2020 Storytelling Monetization Distribution & Engagement Data & Infrastructure
Telefe Noticias
2020 Monetization Distribution & Engagement Data & Infrastructure
De Telegraaf
2020 Storytelling Distribution & Engagement
Telemundo
2020 Storytelling Data & Infrastructure
TKM
2020 Storytelling Distribution & Engagement
Tribune
2020 Storytelling Distribution & Engagement Data & Infrastructure
TV Asahi
2020 Storytelling Distribution & Engagement Data & Infrastructure
TVO
2020 Storytelling Monetization Distribution & Engagement Data & Infrastructure
tvOne
2020 Storytelling Monetization Distribution & Engagement Data & Infrastructure
El Universal
2020 Storytelling Distribution & Engagement
Video Volunteers
2020 Storytelling Distribution & Engagement
Vox
2020 Monetization Distribution & Engagement Data & Infrastructure
VTC Digital Content Center
2020 Storytelling Data & Infrastructure
The Washington Post
2020 Storytelling Distribution & Engagement
The Young Turks
Juliana Proserpio, Paulo Armi, Sheena Bhalla
2021 Distribution & Engagement
Taiwanese publisher uses bespoke model to boost reader engagement.
2021 Data & Infrastructure
Energetic City uses audience insights to grow engagement
2022 Monetization Distribution & Engagement
Tempo grows reach and revenue using Subscribe with Google
2022 Distribution & Engagement
Akurat boosts user engagement & increases page speed score by 40% with Core Web Vitals
2022 Distribution & Engagement
Majalah Teras welcomes 1,200 new users with Core Web Vitals optimization
2022 Distribution & Engagement
The Post and Courier experienced a 268% increase in leads after launching paid sports newsletters
2022 Distribution & Engagement
Dong-A Ilbo Uses Google Analytics to Increase Newsletter Conversion Rate by 243%
2022 Distribution & Engagement
Haaretz Explorations – a news platform for families
2022 Distribution & Engagement
Bayanat Majarra
2022 Storytelling
'Vérifions' (Let's Verify)
2022 Distribution & Engagement
25FTW (25 for the win!)
2022 Storytelling
Quote This Woman+: WE HELP NEWSROOMS EFFICIENTLY ACCESS DIVERSE & MARGINALIZED EXPERT SOURCES
2022 Distribution & Engagement
Audience acquisition and engagement through development of hyperlocal content across multiple digital channels
2022 Storytelling
Mata : the voice of women
2022 Distribution & Engagement
WANANCHI Reporting offers a technology-driven platform to marginalized members of the public to allow them contribute to the news ecosystem
2022 Distribution & Engagement
HumAngle Membership (stylized HumAngle+)
2022 Monetization
Micro-Payments paywall for Okaz.com.sa website
2022 Monetization
Establishing a subscription and notification system for an ad-free and/or personalized reader experience
2022 Monetization Distribution & Engagement
KONOHA - All-in-one subscription management system
2022 Storytelling Distribution & Engagement
Jourlance
2022 Distribution & Engagement
ynet Young (temporary)
2022 Distribution & Engagement
COM+ : The Multi-Screen OTT Platform for Curated News in Turkey
2022 Distribution & Engagement
Incorporating Audience Voice into the News through Innovative AI Enabled Publishing Platform
2022 Distribution & Engagement
A Bridge Across the Abraham Accords: creating a shared news-centered interaction platform for Emirati and Israeli readers
2022 Monetization Distribution & Engagement
Le Monde diversifies revenues by launching a masterclass program
2022 Storytelling Distribution & Engagement
Robin puts tech in the hands of journalists to scale video production
2022 Storytelling Data & Infrastructure
South China Morning Post serves personalized content to users based on User Types