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Data tools for news organizations

We’ve created free news industry tools to help you make data-driven business and editorial decisions.
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Optimize your reader engagement funnel
News Consumer Insights
Identify reader funnel optimization opportunities to increase profitability and build deeper relationships with your readers. News Consumer Insights provides key insights and actionable recommendations based on your Google Analytics data to help grow Reader Engagement and Reader Revenue.
Optimize your reader engagement funnel
News Consumer Insights Demo Site
Visualize our actionable recommendations throughout our NCI Demo Site to optimize reader engagement and reader revenue for both your desktop and mobile sites.
Optimize your data collection
News Tagging Guide
Identify what reader behaviors you should be measuring in Google Analytics and easily generate tags for your site to collect better data and unlock new insights.
Optimize your content in realtime
Realtime Content Insights
Identify in realtime which articles and videos are the most popular with your readers and what broader topics are trending in your region. Realtime Content Insights enables engaging data visualization for your newsroom and is available for publishers using all versions of Google Analytics.
Optimize your content performance
Realtime Content Insights Chrome Extension
Make the most of Realtime's Content Insight's key features as you browse your website articles thanks to our RCI Google Chrome Extension
Optimize your content strategy with data-driven recommendations
Editorial Insights Tool
Identify content insights across key audience segments using Google Analytics 360 and Big Query. Understand which content is driving performance based on Recency, Frequency and Visits of users, and engage and grow your reader base over time.

Case Studies

2021 Distribution & Engagement Data & Infrastructure
How Wirtualna Polska uses AI to tackle toxic content on their platform
2019 Storytelling Distribution & Engagement Data & Infrastructure
La Nación
2020 Storytelling Distribution & Engagement
Le Monde
2020 Storytelling Monetization Distribution & Engagement
The News Lens
2020 Storytelling Monetization Distribution & Engagement Data & Infrastructure
South China Morning Post
2021 Data & Infrastructure Canada
Building Deeper Audience Relationships
2022 Distribution & Engagement
Haaretz Explorations – a news platform for families
2022 Distribution & Engagement
Bayanat Majarra
2022 Storytelling
'Vérifions' (Let's Verify)
2022 Distribution & Engagement
25FTW (25 for the win!)
2022 Storytelling
2022 Distribution & Engagement
Audience acquisition and engagement through development of hyperlocal content across multiple digital channels
2022 Storytelling
Mata : the voice of women
2022 Distribution & Engagement
WANANCHI Reporting offers a technology-driven platform to marginalized members of the public to allow them contribute to the news ecosystem
2022 Distribution & Engagement
HumAngle Membership (stylized HumAngle+)
2022 Monetization
Micro-Payments paywall for website
2022 Monetization
Establishing a subscription and notification system for an ad-free and/or personalized reader experience
2022 Monetization Distribution & Engagement
KONOHA - All-in-one subscription management system
2022 Storytelling Distribution & Engagement
2022 Distribution & Engagement
ynet Young (temporary)
2022 Distribution & Engagement
COM+ : The Multi-Screen OTT Platform for Curated News in Turkey
2022 Distribution & Engagement
Incorporating Audience Voice into the News through Innovative AI Enabled Publishing Platform
2022 Distribution & Engagement
A Bridge Across the Abraham Accords: creating a shared news-centered interaction platform for Emirati and Israeli readers
2023 Distribution & Engagement Data & Infrastructure
Taiwanese Magazine increases membership acquisition
2023 Monetization
How EBRA made customer experience its top priority
2023 Distribution & Engagement Data & Infrastructure
South China Morning Post’s data-driven approach boosts user engagement
2023 Distribution & Engagement
German publisher diversifies revenue with audience engagement
2023 Distribution & Engagement Data & Infrastructure
Kannada daily newspaper sees an increase in its digital ad revenue
2023 Distribution & Engagement Data & Infrastructure
New Zealand business publication increases paid subscribers
2023 Indonesia
Push Notifications Drive More Views to Content
2023 India
Google Identity Services (GIS) integration leads to accelerated acquisition of first-party data
2024 India
Argentine publisher unifies data across sites
2024 India
IE Online’s Path to Subscription Excellence
2024 India
Regional Digital News Media: How Google’s Offerwall helped drive 20% increase in revenue for Sakal Media Group
2024 Bulgaria
Centralizing data for actionable insights
2024 Bulgaria boosts registrations with refined SSO strategy
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