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Audience Development

15 items
405 minutes
beginner
intermediate
We designed these resources to help you attract more readers and deepen their engagement. These materials have been developed with the help of industry experts and news organizations globally.
  • playbook icon
    1 hour Beginner
    Google News Initiative News Consumer Insights Playbook
    Grow your audience and improve loyalty with best practices and lessons from publishers worldwide.
  • playbook icon
    30 minutes Beginner
    Understanding your Audience
    A summary of resources developed by the Google News Initiative to help news organizations analyze and grow their online audiences. We guide through steps to better understand audience behavior, increase the size and engagement of your audience, and become more skilled with data analytics tools.
  • playbook icon
    15 minutes Beginner
    Growing Reach and Deepening Engagement
    An overview of resources and tactics from the Google News Initiative to help news organizations grow their online audience size and increase the time your audience spends with your news coverage.
  • playbook icon
    15 minutes Beginner
    Building an Audience-Centric Culture
    An overview of resources and tactics from the Google News Initiative to help news organizations develop an "audience-centric culture" and organize your news coverage around the needs of your community.
  • playbook icon
    Google News Initiative News Consumer Insights Playbook
    Grow your audience and improve loyalty with best practices and lessons from publishers worldwide.
  • playbook icon
    Understanding your Audience
    A summary of resources developed by the Google News Initiative to help news organizations analyze and grow their online audiences. We guide through steps to better understand audience behavior, increase the size and engagement of your audience, and become more skilled with data analytics tools.
  • playbook icon
    Growing Reach and Deepening Engagement
    An overview of resources and tactics from the Google News Initiative to help news organizations grow their online audience size and increase the time your audience spends with your news coverage.
  • playbook icon
    Building an Audience-Centric Culture
    An overview of resources and tactics from the Google News Initiative to help news organizations develop an "audience-centric culture" and organize your news coverage around the needs of your community.
  • lightbulb icon
    15 minutes Beginner
    Realtime Content Insights
    Identify in real time the most popular articles, videos, and trending regional topics.
  • lightbulb icon
    30 minutes Intermediate
    News Consumer Insights
    Identify reader funnel optimizations to grow profitability and build deeper reader relationships.
  • lightbulb icon
    Realtime Content Insights
    Identify in real time the most popular articles, videos, and trending regional topics.
  • lightbulb icon
    News Consumer Insights
    Identify reader funnel optimizations to grow profitability and build deeper reader relationships.
  • pencil icon
    30 minutes Beginner
    Understanding your Audience
    An overview of best practices to make your readers both come back to your site and stay longer. In this module, we will introduce you to News Consumer Insights and how you can use it to get actionable and custom recommendations to improve your audience strategy.
  • pencil icon
    30 minutes Beginner
    Expert Panel: How to grow your audience and keep them engaged in North America (English)
    Learn what news organizations in North America have done to grow, engage and retain their audiences, even with minimal resources. Through this panel, you’ll hear about practical examples and discuss your questions with the panelists.
  • pencil icon
    1 hour Beginner
    Growing Reach and Deepening Engagement
    Learn to turn your data into actionable recommendations. In this workshop we will go deeper into practical tips you can apply to get more visits (e.g. through newsletters, push notifications and optimized discoverability) as well as longer visits (through an improved recirculation strategy and a faster site).
  • pencil icon
    1 hour Beginner
    Setting an Audience-Centric Culture
    In this module we’ll discuss ways in which you can build your organization’s culture to be more audience-centric by looking into your organization structure and workflows, even within a small news organization with limited resources.
  • pencil icon
    1+ hours All
    Canada Workshop Series
    Canadian news organizations are invited to register for our free 10-part business workshop series created for and with Canadian publishers, starting January 2022, in English and French.
  • pencil icon
    Understanding your Audience
    An overview of best practices to make your readers both come back to your site and stay longer. In this module, we will introduce you to News Consumer Insights and how you can use it to get actionable and custom recommendations to improve your audience strategy.
  • pencil icon
    Expert Panel: How to grow your audience and keep them engaged in North America (English)
    Learn what news organizations in North America have done to grow, engage and retain their audiences, even with minimal resources. Through this panel, you’ll hear about practical examples and discuss your questions with the panelists.
  • pencil icon
    Growing Reach and Deepening Engagement
    Learn to turn your data into actionable recommendations. In this workshop we will go deeper into practical tips you can apply to get more visits (e.g. through newsletters, push notifications and optimized discoverability) as well as longer visits (through an improved recirculation strategy and a faster site).
  • pencil icon
    Setting an Audience-Centric Culture
    In this module we’ll discuss ways in which you can build your organization’s culture to be more audience-centric by looking into your organization structure and workflows, even within a small news organization with limited resources.
  • pencil icon
    Canada Workshop Series
    Canadian news organizations are invited to register for our free 10-part business workshop series created for and with Canadian publishers, starting January 2022, in English and French.