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Digital Publishing Success
Discover how to meet the demands of your digital readers and keep up-to-date with current trends by focusing on the new priorities: readers, data and assets. The session will cover: - Positioning yourselves in the digital world and rethinking your value proposition by completing the NICHE framework. - How creating a revenue mix might help you achieve commercial success in the short, medium and long term. - Planning strategically for the future and discovering new ‘priorities’
Creating Content for Digital
Discover the value of mixed media content, embrace new ways to produce content online and explore digital distribution. The session will cover: New media and how you could use it to bring stories to life How digital content is created and ways to save time Different options to distribute content digitally and build repeat visits
Optimising your Digital Assets
Understand how to measure the success of stories online, optimise your digital content and make yourself discoverable through Search. The session will cover: An introductory understanding of search and how to structure your site. Ways you could improve your site speed and page load. Online assets and suggestions on how to improve mobile design for better user experience.
Understanding your Data
Discover how to set key metrics for digital success, gain insights to better understand your audience and make the most of your data. The session will cover: How to set-up and use Google Analytics to help gain insights into your content. Key insight metrics and an introduction to the News Consumer Insights & Real Time Consumer Insights tools. How to consider your digital audience in more depth using the data maturity benchmark test.
Discover the latest developments by Web Vitals and how to use the recommendations made by our developer community to understand your data and enhance your site’s performance and speed. The session will cover: Understanding the importance of your site’s speed and ways to optimise it. Understanding what metrics are available and how to identify those that matter to you. Recommendations and tips from our developer community.
Building Your Data Foundations (1 of 3)
In this module, we'll explore the foundations of being a data mature organization. We’ll discuss how to set your data objectives, reinforce a data culture, and build out a set of tools, technologies, and capacities to be data-driven.
Google News Initiative's Tools for Data (2 of 3)
We'll discuss three free tools for data activation, specifically developed with news organizations in mind: Google’s NCI (News Consumer Insights), RCI (Real-time Consumer Insights) and EIT (Editorial Insights Tool).
Key Data Use Cases (3 of 3)
We'll explore key data use cases and activations for improving your audience development, increasing reader revenue, and increasing advertising revenue.
Expert Panel: Real examples and best practices on data strategy
Learn how news organizations in North America are using data to achieve their overall business goals. In this panel, you’ll hear about practical examples and pose questions with the panelists.
Data Maturity Playbook
Learn about the strategic and tactical steps that news organizations take to build and advance their data strategies.
Digital Transformation through Data
Our Data Maturity Benchmarking exercise helps you assess how well you are using data to advance your business goals and provides customized recommendations as you plan your future.
North America - DataPartners:
Deloitte Consulting, Local Media AssociationParticipants:
Meredith, NBC O&O, Philadelphia Inquirer, St Louis Post Dispatch, The Seattle Times, Tampa Bay TimesLab Reports:
Asia Pacific - DataPartners:
MightyHive, 55 the data company, Datalicious, e-Agency, TatvicParticipants:
Jagran New Media, Mainichi, New Zealand Media Entertainment, South China Morning Post, Star Media Group, UDNLab Reports: