Skip to main content
Not sure where to start? Take a short quiz to get personalized recommendations.

Data

18 items
870 minutes
beginner
We designed these resources to help you benchmark your business against other news organizations and prioritize how you can collect, analyze and activate data to advance your overall business goals. These materials have been developed with the help of industry experts and news publishers across the world.
  • workshops icon

    Register now to watch the series online

  • workshops icon

    Digital Publishing Success

    Discover how to meet the demands of your digital readers and keep up-to-date with current trends by focusing on the new priorities: readers, data and assets. The session will cover: - Positioning yourselves in the digital world and rethinking your value proposition by completing the NICHE framework. - How creating a revenue mix might help you achieve commercial success in the short, medium and long term. - Planning strategically for the future and discovering new ‘priorities’

  • workshops icon

    Creating Content for Digital

    Discover the value of mixed media content, embrace new ways to produce content online and explore digital distribution. The session will cover: New media and how you could use it to bring stories to life How digital content is created and ways to save time Different options to distribute content digitally and build repeat visits

  • workshops icon

    Optimising your Digital Assets

    Understand how to measure the success of stories online, optimise your digital content and make yourself discoverable through Search. The session will cover: An introductory understanding of search and how to structure your site. Ways you could improve your site speed and page load. Online assets and suggestions on how to improve mobile design for better user experience.

  • workshops icon

    Understanding your Data

    Discover how to set key metrics for digital success, gain insights to better understand your audience and make the most of your data. The session will cover: How to set-up and use Google Analytics to help gain insights into your content. Key insight metrics and an introduction to the News Consumer Insights & Real Time Consumer Insights tools. How to consider your digital audience in more depth using the data maturity benchmark test.

  • workshops icon

    Web Vitals

    Discover the latest developments by Web Vitals and how to use the recommendations made by our developer community to understand your data and enhance your site’s performance and speed. The session will cover: Understanding the importance of your site’s speed and ways to optimise it. Understanding what metrics are available and how to identify those that matter to you. Recommendations and tips from our developer community.

  • workshops icon

    Building Your Data Foundations (1 of 3)

    In this module, we'll explore the foundations of being a data mature organization. We’ll discuss how to set your data objectives, reinforce a data culture, and build out a set of tools, technologies, and capacities to be data-driven.

  • workshops icon

    Building Your Data Foundations (1 of 3)

    In this module, we'll explore the foundations of being a data mature organization. We’ll discuss how to set your data objectives, reinforce a data culture, and build out a set of tools, technologies, and capacities to be data-driven.

  • workshops icon

    Google News Initiative's Tools for Data (2 of 3)

    We'll discuss three free tools for data activation, specifically developed with news organizations in mind: Google’s NCI (News Consumer Insights), RCI (Real-time Consumer Insights) and EIT (Editorial Insights Tool).

  • workshops icon

    Google News Initiative's Tools for Data (2 of 3)

    We'll discuss three free tools for data activation, specifically developed with news organizations in mind: Google’s NCI (News Consumer Insights), RCI (Real-time Consumer Insights) and EIT (Editorial Insights Tool).

  • workshops icon

    Key Data Use Cases (3 of 3)

    We'll explore key data use cases and activations for improving your audience development, increasing reader revenue, and increasing advertising revenue.

  • workshops icon

    Key Data Use Cases (3 of 3)

    We'll explore key data use cases and activations for improving your audience development, increasing reader revenue, and increasing advertising revenue.

  • workshops icon

    Expert Panel: Real examples and best practices on data strategy

    Learn how news organizations in North America are using data to achieve their overall business goals. In this panel, you’ll hear about practical examples and pose questions with the panelists.

  • workshops icon

    Expert Panel: Real examples and best practices on data strategy

    Learn how news organizations in North America are using data to achieve their overall business goals. In this panel, you’ll hear about practical examples and pose questions with the panelists.

  • workshops icon
    Register now to watch the series online

  • workshops icon
    Digital Publishing Success

    Discover how to meet the demands of your digital readers and keep up-to-date with current trends by focusing on the new priorities: readers, data and assets. The session will cover: - Positioning yourselves in the digital world and rethinking your value proposition by completing the NICHE framework. - How creating a revenue mix might help you achieve commercial success in the short, medium and long term. - Planning strategically for the future and discovering new ‘priorities’

  • workshops icon
    Creating Content for Digital

    Discover the value of mixed media content, embrace new ways to produce content online and explore digital distribution. The session will cover: New media and how you could use it to bring stories to life How digital content is created and ways to save time Different options to distribute content digitally and build repeat visits

  • workshops icon
    Optimising your Digital Assets

    Understand how to measure the success of stories online, optimise your digital content and make yourself discoverable through Search. The session will cover: An introductory understanding of search and how to structure your site. Ways you could improve your site speed and page load. Online assets and suggestions on how to improve mobile design for better user experience.

  • workshops icon
    Understanding your Data

    Discover how to set key metrics for digital success, gain insights to better understand your audience and make the most of your data. The session will cover: How to set-up and use Google Analytics to help gain insights into your content. Key insight metrics and an introduction to the News Consumer Insights & Real Time Consumer Insights tools. How to consider your digital audience in more depth using the data maturity benchmark test.

  • workshops icon
    Web Vitals

    Discover the latest developments by Web Vitals and how to use the recommendations made by our developer community to understand your data and enhance your site’s performance and speed. The session will cover: Understanding the importance of your site’s speed and ways to optimise it. Understanding what metrics are available and how to identify those that matter to you. Recommendations and tips from our developer community.

  • workshops icon
    Building Your Data Foundations (1 of 3)

    In this module, we'll explore the foundations of being a data mature organization. We’ll discuss how to set your data objectives, reinforce a data culture, and build out a set of tools, technologies, and capacities to be data-driven.

  • workshops icon
    Building Your Data Foundations (1 of 3)

    In this module, we'll explore the foundations of being a data mature organization. We’ll discuss how to set your data objectives, reinforce a data culture, and build out a set of tools, technologies, and capacities to be data-driven.

  • workshops icon
    Google News Initiative's Tools for Data (2 of 3)

    We'll discuss three free tools for data activation, specifically developed with news organizations in mind: Google’s NCI (News Consumer Insights), RCI (Real-time Consumer Insights) and EIT (Editorial Insights Tool).

  • workshops icon
    Google News Initiative's Tools for Data (2 of 3)

    We'll discuss three free tools for data activation, specifically developed with news organizations in mind: Google’s NCI (News Consumer Insights), RCI (Real-time Consumer Insights) and EIT (Editorial Insights Tool).

  • workshops icon
    Key Data Use Cases (3 of 3)

    We'll explore key data use cases and activations for improving your audience development, increasing reader revenue, and increasing advertising revenue.

  • workshops icon
    Key Data Use Cases (3 of 3)

    We'll explore key data use cases and activations for improving your audience development, increasing reader revenue, and increasing advertising revenue.

  • workshops icon
    Expert Panel: Real examples and best practices on data strategy

    Learn how news organizations in North America are using data to achieve their overall business goals. In this panel, you’ll hear about practical examples and pose questions with the panelists.

  • workshops icon
    Expert Panel: Real examples and best practices on data strategy

    Learn how news organizations in North America are using data to achieve their overall business goals. In this panel, you’ll hear about practical examples and pose questions with the panelists.

  • playbook icon

    Data Maturity Playbook

    Learn about the strategic and tactical steps that news organizations take to build and advance their data strategies.

  • playbook icon
    Data Maturity Playbook

    Learn about the strategic and tactical steps that news organizations take to build and advance their data strategies.

  • interactive exercises icon

    Digital Transformation through Data

    Our Data Maturity Benchmarking exercise helps you assess how well you are using data to advance your business goals and provides customized recommendations as you plan your future.

  • interactive exercises icon
    Digital Transformation through Data

    Our Data Maturity Benchmarking exercise helps you assess how well you are using data to advance your business goals and provides customized recommendations as you plan your future.