Learn to build a robust strategy for your news organization using Product Thinking principles. In this workshop, we'll cover developing your mission and values, refining your value proposition, conducting a market analysis, and managing your product lifecycle.

In this module, we'll focus on activities to build your product vision. This includes articulating your mission and values, developing your value proposition, conducting audience research and determining your product-market fit.

Execute your product vision using data-guided and iterative approaches. In this module, we'll discuss how to build out your product function, manage the product lifecycle, and integrate equity principles into your design process. This workshop is suitable for publishers who don’t currently have a product team and for those that are early in their product journey and want a refresher on the basics.

Learn to reinforce your product vision across your organization. In this module, we'll discuss how to strategically integrate product roles into your organizational structure, set up your organization to stay focused on product, integrate product thinking principles into your workflows, and hold your organization accountable to product-centered goals.

Learn how news organizations in North America have applied Product Thinking principles and methodologies to develop successful products. In this panel, you’ll hear about practical examples and discuss your questions with the panelists.

Explore lessons from seven media companies in Asia Pacific that used design thinking to develop solutions for real business challenges.