ABS-CBN News participated in the Google News Initiative (GNI) Data and Insights Launchpad (DIL) delivered through a partnership between Google and FT Strategies. DIL was a three-month long program aimed at addressing and accelerating publishers’ data and insights capabilities, from reader discovery to subscription strategy.
During this program, the reader survey revealed that there was an opportunity to promote products with low consumption by better defining the value proposition. The high volume of responses highlighted the need for the organization to collect feedback from its audience on a regular basis.
Internally, the ABS-CBN digital news team identified that there was a chance to improve the way that data is shared within the organization and how it shapes the team’s output. The separate teams were excited about the user behavior, insights and actions that the program revealed - it also helped develop new strategies for some underperforming platforms.