Travers Johnson launched the MVP for Queerency, his site focusing on business and money news for the LGBTQ community, during the 2020 GNI Startups Boot Camp. Since then, he has rapidly grown his audience to 40,000 TikTok followers and almost 10,000 Instagram followers who turn to Travers to “get the tea on the queer economy.”
Travers had success in 2022 managing inbound leads and signing sponsorships, including a mid-five-figure brand partnership deal with a Fortune 500 tech company. Next, Travers needed to figure out how to best structure his sales pitch, define his advertising inventory and begin targeting potential leads.
“My Coach Helped Me To See The Forest For The Trees… The Advice He Gave Me Goes Against The Grain Of The Advice A Lot Of Publishers Receive. Now I’Ve Completely Shifted How I Even Approach Thinking About Revenue And How I Pitch To Brands.”