Resources for AAN

Tools, trainings, and resources designed in partnership with industry experts to help you grow your audiences and revenue.

Welcome! Google is proud to support AAN through our programs and free resource library.

Casey Pallenik

Google News Initiative

Learn the latest best practices

Build your audience on Search

Help more people discover your news

Increase site traffic with newsletters

Build your relationship with your best audiences

Keep visitors engaged with recirculation

Get the most out of your evergreen content

Build your audience with News Consumer Insights

Get data-driven recommendations for your site

Apply to Transformation Tech

Transformation Tech is a three-month program aimed at boosting the digital revenue capabilities of publishers from the National Newspaper Publishers Association (NNPA), the National Association of Hispanic Publications (NAHP), and the Association of Alternative Newsmedia (AAN).

Through personalized coaching and consultation from digital experts, publishers will assess their technology needs, identify revenue opportunities, and create a revenue plan.

Each participant will receive $20,000 in funding to support their technology transformation goals.

Program Dates: June 2023 to December 2024, across six cohorts

Apply by July 31, 2023.

Apply now