The TV9 Group, a prominent news network in India, needed to quickly establish an owned, direct relationship with its audience but lacked a dedicated email engagement channel. The immediate need was launching a newsletter and identifying a simple, low-friction tool that could rapidly build a high-quality subscriber base to advance their broader content access strategy.

TV9 launched their first official TV9 newsletter and leveraged the Reader Revenue Manager (RRM) newsletter sign-up feature for implementation across both news9live.com and money9live.com.

Previously, setting up a newsletter subscription had been technically and logistically prohibitive. Reader Revenue Manager allowed TV9 readers to sign up directly from their sites. The newsletter signup feature includes dismissible prompts that take advantage of a one-tap sign-up using a Google email. This significantly improves the reader journey, leading to potentially higher sign-up rates compared to traditional forms. Furthermore, RRM gave TV9 strategic control over how often the newsletter prompt appeared to readers, which enabled them to optimize frequency and timing to maximize engagement without overwhelming their audience.

The results of integrating RRM Newsletter sign-ups were immediate and scalable:

Audience Growth: The TV9 Group successfully acquired over 8,000 newsletter subscribers within the three months of implementation, who subscribed via the RRM Newsletter feature.

Efficiency: The one-tap sign-up process allowed readers to subscribe to newsletters with fewer steps, aligning with the goal of minimizing user friction.

Strategic Control: TV9 gained the ability to tailor the timing and frequency of the prompt to fit their overall reader engagement strategy, ensuring a high-quality user experience.

By implementing RRM, TV9 effectively solved its challenge of audience capture, driving thousands of new subscriptions and strengthening its commitment to building a "future-ready" digital publishing business.