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    Resources for the Colorado Press Association

    Tools, trainings, and resources designed in partnership with industry experts to help you grow your ad revenue.

    COlogo

    tinaxiao_headshot
    Welcome! Google is proud to support the Colorado Press Association through our free resource library.
    Tina Xiao
    Global Program Manager

    Join of all of our workshops

    Best practices for growing digital ad revenue

    Friday @ 3:30 PM - 4:30 PM

    3rd Floor, Duck Duck Goose
    Grow your audience on Search

    Saturday @ 11:00am - 11:45am

    3rd Floor, Duck Duck Goose
    Best practices for growing reader revenue

    Saturday @ 1:30pm - 2:15pm

    3rd Floor, Duck Duck Goose

    Join our upcoming workshops

    Join our Grow your audience with Google workshops on the most-asked about Google products:

    Thurs, Sept. 28 @ 2 PM: Grow your audience on Google Search and Discover

    Thurs, Oct. 5 @ 2 PM: Grow your news audience on YouTube

    Thurs, Oct. 12 @ 2 PM: Grow your audience and revenue with Reader Revenue Manager

    Register

    [Social Media] Editorial Calendar + Archive 2023 (GNI)

    Resources from the ad revenue workshop

    Understand ad sizes and formats
    Understand how ad sizes and formats affect pricing and revenue
    Understand direct and programmatic ad revenue
    Sell ads, set prices, pitch advertisers and communicate results
    Increase site traffic with newsletters
    Build your relationship with your best audiences
    Get started with AdSense
    Earn programmatic revenue
    Grow your revenue with Google's ads products
    Determine if AdSense, AdMob, or Ad Manager is right for you

    Resources from the Search workshop

    Build your audience on Search
    Help more people discover your news
    Get started with Google Trends
    Explore what the world is interested in
    Get started with Search Console
    Understand if your content can be crawled, indexed, and served on Google Search, Discover, and News
    Get started on Google News with Publisher Center
    Submit, manage, and monetize your news across Google

    Resources from the reader revenue workshop

    Launch your subscription
    Build your relationship with your best audiences
    Promote your subscription
    Attract more subscribers on their first day
    Refine your checkout flow
    Improve subscriber conversion
    Get started with Reader Revenue Manager
    Grow your revenue and deepen your engagement

    Get insights from our tools

    PageSpeed Insights

    Make your web pages fast on all devices

    Go
    Top performing ad sizes

    Grow ad revenue by choosing top-performing ad sizes

    Go
    News Consumer Insights

    Get data-driven recommendations for your site

    Go
    Google Trends

    Explore what people are searching for, right now

    Go
    Google Search Console

    Improve your performance on Search

    Go
    Create helpful, reliable, people-first content

    Self-assess your content

    Go
    Create a news sitemap

    Best practices for news sitemaps

    Go
    Reader Revenue Manager

    Grow your revenue and deepen your reader engagement

    Go
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