Build your audience with Realtime Content Insights
![gni-data-analytics](https://storage.googleapis.com/media-newsinitiative/images/gni-data-analytics.original.png)
See how your articles are performing, in real time
![gni-data-analytics](https://storage.googleapis.com/media-newsinitiative/images/gni-data-analytics.original.png)
See how your content performs with Realtime Content Insights
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What news do your audiences care about?
Realtime Content Insights analyzes your Google Analytics data to help you discover:
- Your best stories, in real-time and historically
- The stories your most engaged audiences read
- What people near you are searching for on Google and watching on YouTube
To use Realtime Content Insights, you need a Google Analytics account.
- Go to Realtime Content Insights.
- Select Authorize.
Select your Google Analytics account.
![screenshot-2023-02-24-at-24425-pm](https://storage.googleapis.com/media-newsinitiative/images/screenshot-2023-02-24-at-24425-pm.original.png)
See what people are reading in Realtime Article Performance
![rci-home](https://storage.googleapis.com/media-newsinitiative/images/rci-home.original.png)
Realtime Article Performance shows you metrics in real time, and refreshes every 180 seconds.
STEP 1
Go to Realtime Article Performance to see a dashboard of your top five articles by realtime readers.
STEP 2
Click Launch Newsroom View to see a dashboard of your top ten articles that you can display in a newsroom.
STEP 3
See how each article is performing by:
- How many readers are reading the article, right now
- How many pageviews an article had in the last 30 minutes
- Which articles were read by Casual Readers vs. Loyal Readers
- Recirculation: does this article lead to more articles being read?
- Page Speed: which articles are slowing your site down?
![rci-home](https://storage.googleapis.com/media-newsinitiative/images/rci-home.original.png)
Track daily performance with Today’s Performance Dashboard
![rci-perf](https://storage.googleapis.com/media-newsinitiative/images/rci-perf.original.png)
Today’s Performance Dashboard shows your articles’ metrics for the day, compared to your last 7 days.
STEP 1
Go to Realtime Article Performance
STEP 2
Click the menu next to Today’s Performance Dashboard
STEP 3
View these metrics for today:
- How many readers are on your site, right now
- How many times they’ve visited, compared to your daily average
- What five traffic sources bring in the most traffic
- What percentage of visitors are Casual Readers (new visitors) vs. Loyal Readers (returning visitors)
- What devices your visitors are on
![rci-perf](https://storage.googleapis.com/media-newsinitiative/images/rci-perf.original.png)
See which articles have done best with Historic Performance
![rci-historic](https://storage.googleapis.com/media-newsinitiative/images/rci-historic.original.png)
Data metrics shows your top stories based on pageviews, which are read by returning audiences, and which stories refer the most traffic to other stories on your site.
STEP 1
Go to Historic Performance.
Article Performance shows you the top 5 articles not just by pageviews, but that result in the most newsletter sign-ups, shares on social media, and more articles read.
STEP 2
Go to Top Articles by Key Data Metrics
STEP 3
Go to pageviews, Loyal Readers, or Recirculation to see the top 5 articles.
![rci-historic](https://storage.googleapis.com/media-newsinitiative/images/rci-historic.original.png)
Explore what people are searching for with Realtime Search Trends
![rci-trends2](https://storage.googleapis.com/media-newsinitiative/images/rci-trends2.original.png)
Realtime Search Trends uses Google Trends to show you a summary of actual search requests made to Google, and displays interest in a topic around the world or down to city-level geography.
STEP 1
Go to Trends in Your Region.
STEP 2
In Trending Articles, see the top news stories from the last 24 hours, selected from Search, Google News, YouTube, and Knowledge Graph.
STEP 3
In Trending Videos, see the top news videos from the last 24 hours on YouTube.
💡Best practice: In Google Trends, find “Breakout” searches, which are terms that have grown by more than 5000%!
![rci-trends2](https://storage.googleapis.com/media-newsinitiative/images/rci-trends2.original.png)
![checklist (8)](https://storage.googleapis.com/media-newsinitiative/images/checklist_8.original.png)
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Build your audience with News Consumer Insights
LessonGet data-driven recommendations for your site -
Build your audience with Google's analytics tools
LessonMake better decisions based on your audiences’ data