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GNI Advertising Lab for India

The GNI Advertising Lab will support small and medium-sized news organizations that produce original news for local and regional communities in India. Selected participants in the Lab will receive product training and technical implementation support to grow their digital ad revenue.

What is the GNI Advertising Lab for India?

As a part of the Google News Initiative’s commitment to help journalism thrive in the digital age, we’ve launched the GNI Advertising Lab for India program to support small and mid-sized news organizations producing original news for local and regional communities. Our primary focus is on improving digital infrastructure, with a goal to uplift their digital advertising revenue through tailored training and diagnosis led by expert consultants as well as hands-on technical implementation support for online assets optimization.

Application process

The application window will open on October 5, 2021 at 9:00 IST and close on November 5, 2021, 2021 at 23:59 IST. Applicants will be asked to provide information about their organization, digital plans and other details via our online application form. Participants will also have to accept the GNI Advertising Lab for India Application Terms and Conditions.

Application eligibility requirements

  • Small and medium-sized news organizations that produce original news and are incorporated or registered in India.
  • Eligible applicants must have a website and have been in operation for at least 12 months.
  • Newsrooms must be employing between 2 - 100 full-time employee (FTE) journalists.
  • Local and regional publishers employing more than 100 FTE journalists can still apply and will be considered subject to Google’s discretion.
  • Eligible applicants can include for-profit or nonprofit traditional news organizations, digital natives, radio and/or TV broadcasters.
  • Government-owned entities and individuals are not eligible to apply.
  • Applications must be in English.

Eligible Regions

News Organizations must be incorporated or registered in India.

Governance

Applications to the GNI Advertising Lab for India are reviewed by a combination of the Google Project Team and external consultants. The Project Team will review all applications and may work with expert consultants to evaluate and make a recommendation on selecting final recipients.

FAQs

Who is eligible to apply? Answer
  • Small and medium-sized news organizations that produce original news and are incorporated or registered in India.
  • Eligible applicants must have a website and have been in operation for at least 12 months.
  • Newsrooms must be employing between 2 - 100 full-time employee (FTE) journalists.
  • Local and regional publishers employing more than 100 FTE journalists can still apply and will be considered subject to Google’s discretion.
  • Eligible applicants can include for-profit or nonprofit traditional news organizations, digital natives, radio and/or TV broadcasters.
  • Government-owned entities and individuals are not eligible to apply.
  • Applications must be in English.
What’s the purpose of the GNI Advertising Lab for India? Answer

The GNI Advertising Lab is focused to support small and medium-sized news organizations that produce original news for local and regional communities in India. The selected participants in the Lab will receive product training and technical implementation support to grow their digital ad revenue.

How are applications evaluated? Answer

Applications will be evaluated against 3 main criterias:

  • Eligibility: The applications will first be evaluated against eligibility criteria before selection.
  • Needs: Applications will be assessed based on the important needs self-defined by the applicants in the application form.
  • Priorities: The priorities outlined in terms of digital development and strategic roadmap in the application form will be evaluated.
How does the selection process work? Answer

Initial selection will be done by the Project Team as well as external consultants, who have knowledge and experience in digital publishing and journalism in India. Applicants will then be contacted by email and guided on the next steps of the program participation.

When can I apply? Answer

The application window will open October 5 2021 9:00 IST and close on November 5, 2021 23:59 IST. Further details will be announced on the GNI website.

How can I apply? Answer

You will be asked to provide descriptions, detailed project plans and budget information in our online application form as well as accept the GNI Advertising Lab Application Terms and Conditions. See the application form here.

What information is required for my application? Answer

In order to assess the applications, the Project Team will need information including:

  • Company/individual information
  • Location, URL, number of employees, type of publication
  • Primary language and coverage area
  • Publication total revenue (USD) in 2020
  • Online publication average unique users
  • Member of any news trade bodies, association(s) and/or press councils
  • Key business needs and revenue streams
  • Existing CMS
  • Digital Reader Revenue Model
  • Priorities on Digital development and Strategic plan
  • Government owned entity or any level of government involvement

As set out in the GNI Advertising Lab Terms & Conditions, we require that applicants do not submit any Business Sensitive Information (as defined in the Application Terms and Conditions). Google intends to publicize its activities relating to the GNI Advertising Labs. As outlined in the Application Terms and Conditions, it is a condition of application that Google may publicize aggregated data showing how funds have been offered in the GNI Advertising Labs and certain project-specific information.

Where can I read a full copy of the terms and conditions? Answer

You can find the GNI Advertising Lab Terms & Conditions here.

Will every application be reviewed? Answer

Yes, we will review all eligible applications received by the application deadline.

How can I contact the GNI Project Team? Answer

If you would like to contact the team please email gniadslab@google.com. During the assessment process, applicants may be asked to provide additional details about their application, including through interviews and/or the submission of further supporting documents.

How many applications can I submit? Answer

Each applicant may only submit one application and we will not consider multiple applications. For organizations that are part of a larger group or holding structure, we encourage each individual publication to apply separately.

What will you do with the information I submit? Answer

Google will process any personal data you provide in connection with this application in accordance with our privacy policy. Please see the Program Terms and Conditions for further details on how we will treat the information that you provide to us. As set out in the Terms and Conditions, we require that applicants do not submit to us any business sensitive information.

The application and any other materials provided to us by you may be used by Project Team and external consultants for the purpose: (i) assessing your application; (ii) assessing your ongoing compliance with these terms and conditions; (iii) if your application is successful, providing support to you; (iv) preparing and sharing studies; and (v) publicizing your participation in the Program in accordance with Terms and Conditions.

What constitutes highly confidential information and business sensitive information? Answer

Business Sensitive Information is confidential information which, if disclosed, would provide your competitors with a competitive advantage over you or would otherwise cause substantial harm to you.

Please see the Application Terms and Conditions for further information on this.

As the owner of your application, you are the best judge on what information is Business Sensitive. However, if you are in any doubt about this then we recommend that you seek independent legal advice.

When will I hear back about my application? Answer

If your application is shortlisted, you will hear from us within 60 days after the closure of the application window with any follow-up questions we have before communicating our final decision to selected applicants. Unsuccessful applications will be notified, but we can’t provide specific feedback to applicants who have not been selected.

What would be the start and end date of the program? Answer

The estimated program start date is October 5, 2021 and the end date is May 31, 2022.

If the application is not selected, can I learn more about why? Answer

Unfortunately, due to the high volume of applications expected, the Project Team is unable to provide personalized feedback on each proposal. That said, we will make ourselves available for general advice in the future and to answer questions about the application process. The email for contact is gniadslab@google.com.

What is the role of the Project Team? Answer

Initial selection of application will be done by the experienced Project Team and appointed external consultants, who will review all applications for eligibility, needs and priorities. They’ll pre-select applications and make recommendations for final selection.

What is the role of the external Consultants? Answer

Expert consultants will be providing tailored training and hands-on technical ads support to the participating news organizations with a focus of improving their digital infrastructure and uplifting online ads monetisation opportunities. They will also be involved in the selection process for applications.