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Fallstudien

Erfahren Sie, wie Nachrichtenorganisationen auf der ganzen Welt ihre Berichterstattung und ihr digitales Geschäft ausweiten.

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      • Land auswählen
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      • Albanien
      • Algerien
      • Amerikanisch-Samoa
      • Amerikanische Jungferninseln
      • Andorra
      • Angola
      • Anguilla
      • Antarktis
      • Antigua und Barbuda
      • Äquatorialguinea
      • Argentinien
      • Armenien
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      • Slowakei
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      • Somalia
      • Spanien
      • Spitzbergen und Jan Mayen
      • Sri Lanka
      • St. Helena, Ascension und Tristan da Cunha
      • St. Kitts und Nevis
      • St. Lucia
      • St. Martin (französischer Teil)
      • St. Vincent und die Grenadinen
      • Südafrika
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      • Südgeorgien und die Südlichen Sandwichinseln
      • Südsudan
      • Surinam
      • Syrien, Arabische Republik
      • Tadschikistan
      • Taiwan (Provinz Chinas)
      • Tanzania, the United Republic of
      • Thailand
      • Togo
      • Tokelau
      • Tonga
      • Trinidad und Tobago
      • Tschad
      • Tschechien
      • Tunesien
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      • Turks- und Caicosinseln
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      • USA - Sonstige Kleine Inseln
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      • Vereinigtes Königreich Großbritannien und Nordirland
      • Vietnam
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      • Zentralafrikanische Republik
      • Zypern
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Geschützte Räume in lateinamerikanischen Medien schaffen

Fallstudie

Chicas Poderosas bietet Coaching und Unterstützung für Journalistinnen und LGBTQ+-Journalisten.

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Aufmerksamkeit für Meldungen mit unzureichender Berichterstattung

Fallstudie

Ein von Frauen gegründetes Netzwerk von Journalistinnen und Nachrichtenorganisationen in ganz Mexiko.

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Höhere Verkehrssicherheit dank KI-gestütztem Journalismus

Fallstudie

Für seine Untersuchung von Verkehrsdaten erhielt der Boston Globe den Pulitzer-Preis.

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Fürsprecher für Gleichstellung in Australien

Fallstudie

Media Diversity Australia setzt sich für mehr Diversität in den australischen Medien ein.

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Digitaler Wandel beim kollaborativen Journalismus

Fallstudie

„Les coops de l'information“ ist eine Kooperative von sechs Verlagen bzw. Webpublishern in Quebec

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Geo-Journalismus im Kampf gegen den Klimawandel

Fallstudie

Ripples Nigeria ist eine Nachrichtenplattform für datengestützte Berichterstattung zum Thema Umweltschutz.

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Ein Experiment mit offenen Daten und Bürgerbeteiligung

Fallstudie

READr untersucht, wie die Bindung und Einbeziehung von Lesern das Vertrauen in die Nachrichten erhöhen kann.

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Kooperation zum Kampf gegen Fehlinformationen

Fallstudie

CekFakta ist eine Kooperation zum Kampf gegen die Verbreitung von Fehlinformationen und gezielter Desinformation.

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Bekämpfung von Fehlinformationen in Indien

Fallstudie

Im Rahmen der Initiative „India Training Network“ hat DataLEADS mehr als 35.000 indische Journalisten ausgebildet

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Mithilfe von KI erhobene Zielgruppeninformationen

Fallstudie

"Das größte Problem der Nachrichtenbranche in Südkorea besteht darin, dass man als Nachrichtenwebsite keine Verfügung über die Nutzerdaten hat." -Seung-Il Kim, Digital Editor of Strategy, Busan Ilbo

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Alma Preta: Eine neue Stimme für Schwarze Medien in Brasilien

Fallstudie

Alma Preta bietet Nachrichten für Brasilien aus der Perspektive von Schwarzen und anderen Minderheiten

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Sprachbarrieren überwinden

Fallstudie

„Eine der größten Herausforderungen für Immigranten besteht darin, lokale Nachrichten zu beziehen, insbesondere in ihrer Sprache. Deshalb ist es uns ein wichtiges Anliegen, dieser Community zu helfen.“ -Rocio Tirado, Chief Operating Officer, Jambalaya News

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Medialivre shifts culture to digital-first

Fallstudie

Global Agenda tool puts cross-brand collaboration front and center.

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JoonAng Ilbo Pioneers the Subscription Journalism Era

Fallstudie

Redesign the mobile app with personalized content to strengthen the membership

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Hankyoreh doubles user engagement by revamping mobile app

Fallstudie

Redesign the mobile app with personalized content to strengthen the membership

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Transforming Social Followers to Subscribers

Fallstudie

How The Daily Aus was able to turn social engagement into sustainable growth

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Customer Data Platform (CDP) enables content personalization

Fallstudie

Indian Express Sees Early Success with Data-Driven Personalization

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Creating a more user-centric news experience

Fallstudie

Il Sole 24 Ore’s new site search function helps users find more in-depth information.

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Journalistic Creators Lab 2024

Fallstudie

The GNI Journalistic Creators Lab tackles these challenges by pairing pioneering journalistic creators with skilled coaches, who offer tailored mentorship and consulting throughout the program.

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French newspaper grows international audience

Fallstudie

Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.

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Sharing articles to boost digital subscriptions

Fallstudie

French daily newspaper Libération increases subscriptions with new “share with a friend” and datawall features.

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Local News Publications moves to Google Ad Manager

Fallstudie

Significantly growing their digital advertising revenue

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My City Logan delivers strong digital ad presence

Fallstudie

Capitalizing on a strong established readership in the local market.

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Engaging 7NEWS audience through live sport

Fallstudie

A distinctive digital destination for millions of fans at 7NEWS.com.au

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BurdaForward app offers refreshing approach to news fatigue

Fallstudie

German media group provides critical information while limiting harmful triggers.

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Account linking improves engagement and retention

Fallstudie

News Corp Australia subscribers with Google-linked accounts have better engagement and retention

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Sanoma steps up account personalization

Fallstudie

Finnish media brand boosts user engagement with My News Service features.

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DEI from the Heart of Japanese Journalism

Fallstudie

How Kyodo News is Transforming Diversity

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A new audience with online video news bulletins

Fallstudie

The West Australian launches “Up Late with Ben Harvey”, in partnership with Google

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ACM grows Audience Engagement and Search Traffic

Fallstudie

Innovative AI-assisted SEO and Personalised Content Recirculation boost engagement

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Unlocking Video Success: The ABP Live Story

Fallstudie

48% New Viewers, 43% More Views, 100M+ Minutes

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Dong-A Ilbo increases engagement through improved UX

Fallstudie

Dong-A Ilbo’s revamped website focuses on reader readability, convenience and personalisation.

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Digital hyperlocal Crux applies new ad solutions

Fallstudie

Monetising both hyperlocal and network audiences with direct and programmatic ads

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A Legacy of Ink, A Future of Inclusion

Fallstudie

Mainichi Shimbun's Pursuit of Diversity in Japanese Journalism

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Increase the CVR of the Nikkei Online Edition

Fallstudie

Nikkei uncovered insights to enhance user acquisition effectively by optimizing UI/UX Design.

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Gruner + Jahr drives a cultural shift toward AI

Fallstudie

Publisher creates cross-team working groups to foster innovation and agility.

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Promoting positive discussion to engage readers

Fallstudie

Delfi’s new user-commenting platform uses AI to combat disinformation.

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How Eenadu increased ad fill rate and revenue by 15%

Fallstudie

Eenadu designs new Ad Management System (AMS), increasing revenue.

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Manorama Online 2.5: Enhancing User Experience

Fallstudie

Developing an Enhanced Interface and Experience on Web and e-reader platforms

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Student offer drives high engagement and retention

Fallstudie

Attracting the next generation of subscribers to the West Australian with Reader Revenue Manager.

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Inspiring Pakistan’s youth to make and consume news in new ways

Fallstudie

Discover how The Current is putting youth at the heart of its mission to reimagine the newsroom and engage younger audiences

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Amplifying audience improving Core Web Vitals

Fallstudie

Itatiaia experienced an increase in audience engagement following the optimization of Core Web Vitals metrics.

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US and Canada Pre-launch Lab Cohort 2024

Fallstudie

Google is providing hands-on coaching and curriculum to 25 early-stage digital news and information efforts. Learn about the 2024 U.S. and Canada cohort.

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Periodico AM: Asserting Locality and Immediacy

Fallstudie

Local newspaper in Mexico innovates to better reach their audience.

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El Sol de México: Aligning Processes with Audience Needs

Fallstudie

Participating in the Lab was key in their progress to strengthen their Audience Strategy.

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Stuff, New Zealand news publisher, builds for the future

Fallstudie

Stuff redesigned and rebuilt their site with future-fit technology.

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Spanish media group catches the AI wave

Fallstudie

HENNEO undertakes a wide-ranging initiative to integrate AI across its operations.

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How a digital news site in Uttarakhand grew its digital ad revenue

Fallstudie

Uttra News increases ad revenue by 484% with Progressive Web App technology

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Tuoi Tre Newspapers’ Data-Driven Evolution

Fallstudie

A Vietnamese news publication personalized their reader experience through content analysis and data integration.

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Dong Nai Newspaper Grows Reach and Revenue

Fallstudie

Vietnamese publisher learns more about its readers to successfully boost engagement, and diversify revenue.

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Nghe An Newspaper Boosts Speed and Readership

Fallstudie

Vietnamese publisher participated in the Google News Initiative’s Advertising Lab to enhance their digital transformation.

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NDTV leverages data and ML to drive +24% New User Growth

Fallstudie

NDTV Increases User Engagement by 12% by Implementing Real-Time Newsroom Quality Index and Editorial Checklists.

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The Saturday Paper attracts new subscribers with video

Fallstudie

Video series boosts brand awareness with over 680,000 views and conversion through Reader Revenue Manager.

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Bonnier News growing subscribers through cross-sell opportunities

Fallstudie

Bonnier News growing subscribers through cross-sell opportunities

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ACM grows digital subscriptions with a premium app

Fallstudie

Full featured app incentives farmers to switch to a paid digital subscription

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Building a new reader-first news platform

Fallstudie

Growing visitors and views with a refreshed digital presence and strategy

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Inquirer.net launches a newsletter for North American readers, leading to 3x higher open rate and 29x higher click-through rate

Fallstudie

Learn how Inquirer.net has launched a curated newsletter to further engage with key audience segments abroad.

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GMA Integrated News Digital’s "InoculatED" combats misinformation through pre-bunking, with the help of AI-powered tools for faster content creation.

Fallstudie

Broadcast giant and online leader GMA Network, through its Digital Strategy and Innovation Lab, has won at the latest round of the Google News Initiative (GNI) Asia Pacific Innovation Challenge for a project aimed at fighting misinformation.

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talkSPORT scores more readers with data-driven insights

Fallstudie

News UK and talkSPORT deliver a big win for sports fans across the UK with improved site experiences.

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News18 Boosts Video Success with Optimized Strategy

Fallstudie

Optimizing Videos for Search leads to up to 58% Uplift in Discoverability and 84% increase in Engagement on News18 Sites.

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Centralizing data for actionable insights

Fallstudie

Economedia and Capital leverage data to understand audiences, increase user engagement, and optimize revenue.

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Newsletters win over readers and increase engagement

Fallstudie

London-based publisher Reach PLC launches a new email newsletter strategy across the UK, giving popular writers a key role in attracting subscribers.

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Sakal’s Sign-Ups Skyrocket with Google One Tap

Fallstudie

Google One Tap Unlocks User Sign-Up Floodgates for Sakal

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iNews.id boosts registrations with refined SSO strategy

Fallstudie

Find out how iNews has accelerated registration uptakes through collecting more first-party data via a reworked Single Sign-On (SSO) strategy.

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Digital paper adds to revenue streams with AI

Fallstudie

Digital paper adds to revenue streams with AI

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Pinpoint Revolutionizes ABP's Reporting: Accuracy, Speed, and Efficiency

Fallstudie

Pinpoint simplifies content deciphering for ABP Network’s editorial desks, enhancing efficiency.

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Engaging audiences with AI-driven newsletters

Fallstudie

Telegraph Media Group uses artificial intelligence to curate newsletter content based on readers’ interests, increasing click-through rates.

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Evolving a project into full-fledged media business

Fallstudie

Startups Lab helps The NRI Nation create the infrastructure to allow for future growth

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Getting creative when crafting employee culture

Fallstudie

Southwest Contemporary learns how to create policies and templates that reflect its artistic spirit

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Polish news site links national football team’s manager with match-fixing mastermind

Fallstudie

Wirtualna Polska uses Pinpoint to analyze 65,000 pages of court documents, proving links between the manager of Poland’s national football team and the architect behind a massive match-fixing scandal.

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Telling stories that matter with a boost from AI

Fallstudie

Podcast platform Suno India is finding novel ways to use technology, including AI-powered Pinpoint, to deliver fearless, in-depth reporting at a community and national level.

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Safeguarding the Amazon with the help of AI

Fallstudie

On a mission to protect the rights of indigenous people in the Amazon, InfoAmazonia used Pinpoint to scan through hours of meeting minutes to build their case.

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Using AI to Keep Communities Informed

Fallstudie

Blue Ridge Public Radio turned to Pinpoint, Google’s AI-powered research tool, to unlock insights from hundreds of records related to a delayed renovation project for unhoused people in North Carolina.

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Gaining confidence in managing money

Fallstudie

Learning how to forecast and budget helps “Clearing a New Path” podcast founder take control of her finances

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India TV's Winning Video Strategy Drives Traffic and Engagement Surge

Fallstudie

India TV's implementation of video optimization best practices led to a significant boost in video discoverability and engagement across Google surfaces.

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NZME launches The Listener subscription vertical

Fallstudie

NZME expands their digital subscription products to include The Listener, increasing ARPU.

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NZME enhances data quality in the newsroom

Fallstudie

NZME adopts Dataform, enhancing data model reliability and quality.

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How Wirtualna Polska uses AI to tackle toxic content on their platform

Fallstudie

In Poland, WP built a moderation engine to provide a safe platform for open discussion

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Optimizing reader journey and engagement with technology

Fallstudie

How one of the world’s leading multimedia publishing groups used a newly developed platform to achieve their greatest goal

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Regional Digital News Media: How Google’s Offerwall helped drive 20% increase in revenue for Sakal Media Group

Fallstudie

Sakal Media experimented with Google Offerwall to build a sustainable revenue stream

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Enriching article information with Article DNA

Fallstudie

How Article DNA is used to influence conversion and retention

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IE Online’s Path to Subscription Excellence

Fallstudie

Architect a subscription platform for active subscriber engagement, acquisition, and retention.

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News outlet gives younger readers a voice

Fallstudie

News daily Público streamlines their user content submission platform, enabling readers to submit more stories while making editors’ lives easier.

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Paywall Content Selection Using AI

Fallstudie

Frankfurter Allgemeine Zeitung utilizes an AI and ML service to predict which articles will have the best conversion performance

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Growing subscriptions with the help of technology

Fallstudie

Sanoma grew paid subscriptions to over 400,000 by matching customer segments with online revenue streams

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Journalism veterans rally around mental health

Fallstudie

Headlines Network provides journalists and newsroom leaders with workshops and toolkits to safeguard mental health and, by extension, the industry.

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Argentine publisher unifies data across sites

Fallstudie

LA NACION’s single sign-on technology puts their first-party data strategy front and center.

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Robin puts tech in the hands of journalists to scale video production

Fallstudie

Find out how Robin enabled its journalists to create and publish more video – and grow its business in the process.

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Startups Lab India Cohort 2023

Fallstudie

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US and Canada Pre-launch Lab Cohort 2023

Fallstudie

Google is providing hands-on coaching and curriculum to 25 early-stage digital news and information efforts. Learn about the 2023 U.S. and Canada cohort.

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News app connects Indonesian publisher with readers

Fallstudie

Disway's mobile app a game-changer for its channel strategy

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Kompas TV boosts audience and revenue with smartphone journalism

Fallstudie

Started in 2011, Kompas TV is an Indonesian TV station with a prolific online digital video and social media presence. It covers national news, politics, sports, and entertainment

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iNews empowers young reporters with smartphone video journalism

Fallstudie

iNews, a leading Indonesian broadcaster with 24 local networks, delivers news, talk shows, magazines, and sports programs nationwide

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Empowering regional journalists, Kumparan uplifts video quality.

Fallstudie

Kumparan is an Indonesian online media platform. Started in 2017, it publishes editorial news and user-generated content from across the country.

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Website performance and revenue grew in 2021

Fallstudie

Radar Cirebon increased revenue by improving website performance with tailored recommendations and insights

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Empowered youth in Yogyakarta through journalism

Fallstudie

Empowered younger citizens in Yogyakarta to share stories through journalism and gained 60% growth in total unique visitors on the website.

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Kompas TV

Fallstudie

Kompas TV invests in smartphone journalism and grows audience and revenue

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Google Identity Services (GIS) integration leads to accelerated acquisition of first-party data

Fallstudie

ABPLIVE deployed Google Identity Services on their eight websites (desktop and mobile) and app to expedite the acquisition of first-party data

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A mobile-first content strategy & UX design

Fallstudie

To bridge the gap between digital consumers and the newsroom, The Hindu created new standards, workflows and metrics, redesigned websites and trained editorial teams.

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Petit Press saves time and money with cloud-based digital asset management

Fallstudie

Petit Press built an open-source publishing system that enables newsrooms to more efficiently manage, store, and distribute digital content.

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Global Media Group increases collaboration between its media brands

Fallstudie

Media group centralizes content management and increases publishing efficiency for 13 historic Portuguese news outlets.

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Making the truth easier to find

Fallstudie

Making the truth easier to find

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Benachteiligten Menschen Gehör verschaffen

Fallstudie

Das Ziel von The Oaklandside besteht darin, benachteiligten Menschen Informationen zu bieten und Gehör zu verschaffen.

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NZME enhances data maturity & audience targeting

Fallstudie

New Zealand publisher increased engagement and optimised registration and subscriber flows, developing a data-led lifecycle & personalised storycards on the NZ Herald.

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Amplifying audience engagement through technology

Fallstudie

Lampung.co's audience engagement soars with technical training and content curation

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Indonesian publisher’s numbers up with video and PWA

Fallstudie

JabarEkspres' video advertising and implementation of PWA opened up new audiences and revenue streams

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Sinar Harian develops in-house reader insights training to sustain their digital future

Fallstudie

Find out how the team at Sinar Harian are upskilling their newsroom in data literacy and gaining a better understanding of their audience

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Diversity, Equity, and Inclusion Training in Japan

Fallstudie

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Push Notifications Drive More Views to Content

Fallstudie

Populis' work culture and approach to engagement were transformed through the Local News Foundry program

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Digital makeover increases publisher’s revenue

Fallstudie

SWA launches mobile app with monetization features and receives training for web optimization

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Engagement up as Indonesian publisher upskills

Fallstudie

Suara Cirebon's digital transformation drives audience engagement

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Inverness Courier diversifies their audience

Fallstudie

Inverness Courier embraces digital change by fostering a culture of experimentation

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How La Croix boosted subscription performance

Fallstudie

La Croix, a French news publisher, shifts to digital-first from print

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How Kauppalehti is growing their female readership

Fallstudie

Kauppalehti engages female readers by using data to tailor content strategies

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The Irish Times increases revenue

Fallstudie

Irish Times accelerates digital growth and successfully extends audience reach

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Boosting El Mundo's subscription base

Fallstudie

El Mundo improves ads & subscriptions amid press ad decline

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El Confidencial caters to younger audiences

Fallstudie

El Confidencial implements a strategy to broaden reach and age demographic

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The Daily Maverick reaches their North Star goal

Fallstudie

Daily Maverick grows their audience in South Africa through data insight

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Pùblico's strategy to increase sub retention

Fallstudie

Público increases reach of digital subscribers through pivotal changes

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Developing a market and viability study for new idea

Fallstudie

Santa Cruz Local examines the viability of a Spanish-language product

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Building a board to turbocharge LBGTQ+ publisher’s growth

Fallstudie

How The Buckeye Flame built a plan for revenue by leveraging their supporters

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Focusing on people operations for innovation and training

Fallstudie

La Converse and École Converse turn an eye to hiring and onboarding processes as they grow

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Shifting a mindset to launch a new revenue strategy

Fallstudie

Thinking holistically about revenue streams helped the Springfield Daily Citizen focus on a new strategy to satisfy multiple business imperatives

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Le Figaro accélère le recrutement de ses abonnements digitaux

Fallstudie

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Focusing a revenue strategy on social audiences

Fallstudie

Queerency’s Travers Johnson makes an unconventional choice for LGBTQ+ publication

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Improving employee retention through systems and documentation

Fallstudie

Taproot Publishing launched an employee intranet portal in their quest to grow and retain remote team members

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Building a roadmap to revenue growth

Fallstudie

Financial planning helps Anchor Media expand revenue operations

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Building a succession plan

Fallstudie

LebTown lays the groundwork to hire a managing editor

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Taking control of organizational finances

Fallstudie

The GNI Startups Lab helped The Record co-founder develop a new skill set and gain confidence

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Exploring the right financial structure and processes for growth

Fallstudie

Exploring the right financial structure and processes for growth

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Enacting tactics to grow revenue and subscriber base

Fallstudie

Armed with new confidence, the Burlington Buzz sets new revenue and audience goals

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Leading Hindi publisher improves video engagement

Fallstudie

Dainik Bhaskar's new Video Tools have been adopted by 86% of the newsroom, increasing Newsroom satisfaction (CSAT) by 4X for Video Producers/Editors and 10X for Reporters

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India Today increases eCPM by leveraging First Party Data

Fallstudie

India Today Group, builds “1View“ - a Customer Data Platform (CDP) effectively leveraging first-party data, to increase audience engagement and eCPM by +20%.

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NZME Streamlines CMS and Newsroom Workflows

Fallstudie

NZME upgraded its core publishing content management system (CMS) to streamline workflows, improve performance, reduce complexity, and increase user engagement.

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NZME launches Enriched Content Subscription

Fallstudie

NZME launched a new subscription, VIVA Premium, opening up a new market for subscriber growth, a cornerstone of NZME’s publishing strategy.

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AI is boosting Forbes’ publishing capabilities

Fallstudie

Forbes.CZ is deploying AI-powered tools to help optimise its online content and support journalists

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Le Figaro boosts its digital subscriptions

Fallstudie

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Spanish newspaper creates a daily podcast to engage users

Fallstudie

El Mundo partnered with Google to build in-house infrastructure & onboard new talent to create a daily podcast.

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Company-wide participation in the Women Will Leadership Program

Fallstudie

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Social media newswire vets user-generated content for reporters

Fallstudie

Storyful advances quality journalism and battles disinformation by sourcing, verifying, and publishing content from breaking news stories, and viral videos

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An inside look into ABS-CBN’s culture of data-centricity

Fallstudie

Find out how ABS-CBN is developing a culture of data-centricity by embedding insights inside their daily activities and processes

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Thai publisher’s data-driven strategy to build a more engaged and loyal subscriber base

Fallstudie

Thairath's data-driven initiative enables teams to analyze key data on reader behavior to improve content strategy

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The Straits Times developed initiatives to grow untapped audiences by experimenting with new channels and new content

Fallstudie

Learn more about the way The Straits Times is hoping to drive engagement with a new audience, by rethinking channels as a product rather than a means of distribution

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Digitales Wachstum für eine Community-Institution

Fallstudie

Seit 130 Jahren präsentiert die AFRO ihren Lesern positive Nachrichten über die Schwarze Community, die es nirgendwo anders zu lesen gibt. Im Rahmen der Partnerschaft mit Google erlangten die Mitarbeiter neue Kompetenzen zur Steigerung des digitalen Umsatzes. Das ermöglicht der Zeitung, ihre Bemühungen auf lange Sicht fortzusetzen und auszuweiten.

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Malaysian online news site boosts engagement and subscriptions

Fallstudie

Creating a thriving community to drive engagement and revenue

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New Zealand business publication increases paid subscribers

Fallstudie

End-of-year trial campaign through Subscribe with Google increased individual subscriber base by 25% and increased trial conversion rate by 66%

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Kannada daily newspaper sees an increase in its digital ad revenue

Fallstudie

After optimizing its site performance, Udayavani experienced a significant boost in its digital ad revenue, with a 102% increase

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新聞雜誌媒體建立營運指標提升會員獲取成效

Fallstudie

新建會員營運數位儀表板,提高活躍使用者參與度,提升新會員獲取數

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Conflict zone immersion through XR technology

Fallstudie

Frontline in Focus uses extended reality (XR) and other storytelling tools to depict the impact of war on civilians, particularly children & families.

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El Mundo creates a daily podcast to engage users

Fallstudie

How we partnered with G+J to make the launch of digital subscription products more affordable and reduce the time-to-market for smaller brands

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Constructing the financial structure to grow a news business

Fallstudie

The Border Chronicle readies for growth after exiting incubator program

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Digital Indian publisher increases page views

Fallstudie

By optimizing its core web vitals, AP7AM was able to improve its page speed score by 78%

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Mumbai publisher increases digital advertising revenue

Fallstudie

Mid-Day's digital advertising revenue increased by 25% after they enhanced their core web vitals

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German publisher diversifies revenue with audience engagement

Fallstudie

German publisher diversifies revenue with audience engagement

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South China Morning Post’s data-driven approach boosts user engagement

Fallstudie

South China Morning Post’s data-driven approach boosts user engagement

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Feminist publication forges new connections

Fallstudie

Minnesota Women’s Press learns more about their readers and creates new content packages, attracting underwriting and individual contributions.

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FOPEA moves to change the face of Argentine media

Fallstudie

Innovative youth outreach provides training and internships to aspiring journalists from under-represented communities.

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How local news can help publishers drive revenue

Fallstudie

How local news can help publishers drive revenue

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How EBRA made customer experience its top priority

Fallstudie

How EBRA made customer experience its top priority

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Digital transformation through future-proof data

Fallstudie

Digital transformation through future-proof data

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Gruner + Jahr developed a whitelabel platform to grow subscriptions

Fallstudie

How we partnered with G+J to make the launch of digital subscription products more affordable and reduce the time-to-market for smaller brands

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Le Monde launched Le Monde Ateliers

Fallstudie

Le Monde diversifies its revenues by launching a masterclass program

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Taiwanese Magazine increases membership acquisition

Fallstudie

Newly built dashboard increased engagement with active users and drove new membership acquisition

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Australian broadcaster increases engagement

Fallstudie

Redesigned and expanded entertainment and lifestyle verticals encouraged increased content production and drove efficiencies across business

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Diario colombiano lanza incubadora de talento

Fallstudie

El Tiempo necesitaba más personal con conocimiento tecnológico. Por eso, creó un programa de reclutamiento y capacitación para atraer a los recién graduados universitarios al sector de las noticias.

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Zeitung steigert Umsatz mit YouTube-Videos

Fallstudie

Durch die Einführung des Player for Publishers von YouTube kann die mexikanische Zeitung El Universal täglich bis zu 40 neue Videos veröffentlichen und so die Nutzer begeistern.

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Periódico aumenta ingresos con videos de YouTube

Fallstudie

Gracias a la integración del Reproductor para editoriales de YouTube en todos sus sitios, El Universal de México logra distribuir noticias y captar el interés de los usuarios publicando hasta 40 videos nuevos por día.

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Kolumbianische Tageszeitung startet digitale Talentschmiede

Fallstudie

El Tiempo brauchte mehr technisch versiertes Personal – also entwickelte die Zeitung ein Anwerbungs- und Weiterbildungsprogramm, um die Nachrichtenbranche für Hochschulabsolventen attraktiver zu machen.

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Democratizando la tecnología de redacción

Fallstudie

La Diaria democratiza la tecnología de las redacciones en América Latina

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Demokratisierung von Redaktionstechnologie in Lateinamerika

Fallstudie

Zur Unterstützung der unabhängigen Medien in Lateinamerika führte La Diaria die Open-Source-Plattform Utopia ein, mit der kleine Redaktionen ihren gesamten Betrieb verwalten können.

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La Diaria

Fallstudie

Daily Maverick is a South African daily online publisher serving up a unique blend of news, investigations, expert political analysis, and opinion. Since its founding in 2009, the publication has set itself apart with a distinctive editorial voice and a strong focus on investigative reporting.

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Lateinamerikanische Journalisten lernen digitale Berichterstattungskompetenzen

Fallstudie

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South China Morning Post serves personalized content to users based on User Types

Fallstudie

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Robin puts tech in the hands of journalists to scale video production

Fallstudie

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Förderung von Qualitätsjournalismus in Lateinamerika

Fallstudie

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Le Monde diversifies revenues by launching a masterclass program

Fallstudie

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Lateinamerikanische Schüler lernen, Fehlinformationen zu erkennen

Fallstudie

Movilizatorio ist „eine Initiative zur Bürgerbeteiligung und sozialen Innovation, um die kollektive Führung zu stärken und so Veränderung voranzutreiben.“ Die Organisation hat ihren Sitz in Bogotá und betreibt weitere Standorte in Mexiko-Stadt, Buenos Aires und New York. Sie verbindet Menschen auf der ganzen Welt, um gemeinsam einen positiven Wandel herbeizuführen. Movilizatorio war die treibende Kraft hinter der Entwicklung des Lehrplans DigiMENTE.

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HT Digital Streams Ltd. creates first party data through a Customer Data Platform

Fallstudie

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A Chilean startup helps newsrooms grow their audiences

Fallstudie

As a former journalist and newsroom editor, Miguel Paz, CEO and Founder of Reveniu, knows how difficult it can be to develop technical solutions. Being part of a small organization focused on producing good journalism doesn't always leave the time or resources to develop advanced tools or platforms to drive audience revenue but here’s how this team succeeded.

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The News Minute turns fans into members

Fallstudie

In a country as large and diverse as India, it’s difficult to represent everything happening on any given day. This is what motivated journalists to launch The News Minute (TNM) in 2014. From its beginnings, TNM has been a media platform reporting from, and about, South India, often for an out-of-country audience. It has also emerged as a strong feminist voice in Indian media, setting the standards for sensitive and on-the-ground coverage of issues related to children and women.

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The media platform helping Indonesians donate for good

Fallstudie

As an avid news reader, Andrias Ekoyuono, Chief of Corporate Strategy at kumparan, would read stories in the media every day about social problems and natural disasters. This made him want to help by donating to those in need but was difficult because he had to search for other websites that could channel the funds. He decided that the experience of giving donations after reading the news should be easier.

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Crime reporting gets a boost in readers: A GNI Journey

Fallstudie

D.C. Witness developed a new approach to criminal justice journalism to try to address issues of accountability. Traditional crime reporting can give an incomplete and warped view of what’s really going on, often based on only the most salacious cases. Instead, D.C. Witness reports on every step of every homicide from act to judicial resolution. This offers a distinct perspective across the entire criminal justice landscape.

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Designing a new local product for French urban readers

Fallstudie

When Pascal Brouet, EBRA COO and Local Pulse Project Director. took on the job of leading digital transformation for the French local daily newspaper group EBRA in 2018, print circulation was falling. The challenge for its future was revealed in the data — while circulation in the countryside was holding up, there was a sizable opportunity for expansion in metropolitan areas. And so a three-pronged internal project (at that time code-named “Local Pulse”) was conceived.

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From rural India to the world: These women make the news

Fallstudie

The journalists at Khabar Lahariya have been embedded in rural areas of India for close to 20 years where the team of mostly young women live and breathe their work in the thick of the community. They’ve created ways for international organizations, such as universities and NGOs, to subscribe to their content on a ‘bulk’ basis, where organizations purchase a subscription for their employees, students or partners.

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The biggest lesson from a local news startup: listen

Fallstudie

Kelsey Ryan, founder and publisher of The Beacon, first started thinking about launching a digital news startup for Kansans and Missourians after getting laid off in 2018. She envisioned an investigative-only outlet but that’s very different from how The Beacon looks today. Here’s why.

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Sirius: A publishing system for Le Monde and beyond

Fallstudie

In this story, Sacha Morard, CTO of Le Monde Group, shares learnings from the project to create a content management system to handle the creation of both print and digital content. With the launch of Sirius it took the newsroom into a digital future.

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Egab - The journey to build a news product is far from linear

Fallstudie

When Dina Aboughazala, founder of the journalism marketplace Egab, spoke to people in her home country of Egypt, they were actively avoiding the news. Many young people in their 20s and 30s wanted to leave because it was full of problems. As someone with an editorial, journalistic background, she felt moved to act.

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Daily Maverick macht Daten zu Umsatz

Fallstudie

Daily Maverick ist ein südafrikanisches Online-Nachrichtenportal, das eine einzigartige Mischung aus Nachrichten, Recherche, politischer Expertenanalyse und Meinung bietet. Die Publikation wurde im Jahr 2009 gegründet und besticht durch ihren unverwechselbaren redaktionellen Stil und starken Fokus auf investigativen Journalismus.

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Dong-A Ilbo Uses Google Analytics to Increase Newsletter Conversion Rate by 243%

Fallstudie

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Ebra cuts churn and grows subscribers 110%

Fallstudie

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Denik N and Dennik N grow reach and subscriptions

Fallstudie

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Nusadaily improves page views by 160% with Web Stories

Fallstudie

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The Post and Courier experienced a 268% increase in leads after launching paid sports newsletters

Fallstudie

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Ulasan increases revenue by 43% with AMP

Fallstudie

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Majalah Teras welcomes 1,200 new users with Core Web Vitals optimization

Fallstudie

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Akurat boosts user engagement & increases page speed score by 40% with Core Web Vitals

Fallstudie

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RadarCirebon increases revenue by 99% using Core Web Vitals & Web Stories

Fallstudie

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Tempo grows reach and revenue using Subscribe with Google

Fallstudie

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Tempo

Fallstudie

Tempo grows reach and revenue using Subscribe with Google

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Gruner + Jahr drives sales with digital subbrands

Fallstudie

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Bonnier uses data to unite a portfolio of brands

Fallstudie

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La Nacion uses data to optimize content and gain subscribers

Fallstudie

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Henneo unites publishers on a first-party data platform

Fallstudie

Henneo brings together publishers to build a first-party data platform

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Food for Mzansi trains 62 citizen journalists in South Africa

Fallstudie

"Citizen journalists are literally at the center of the community. They make sure that these stories in these rural areas are really told on a national platform." -Duncan Masiwa, Sinelizwi Project Lead, Food for Mzansi

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Beziehungen mit Zielgruppen vertiefen

Fallstudie

Mithilfe von News Consumer Insights entwickelte Energetic City personalisierte Strategien.

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Taiwanese publisher uses bespoke model to boost reader engagement.

Fallstudie

Crowd-sourced storytelling on READr drives engagement and provides access to reliable information in an aim to build a better Taiwan.

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Success Story Page 2

Fallstudie

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The Young Turks

Fallstudie

The Young Turks creates an online training program to empower aspiring local digital video journalists

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The Washington Post

Fallstudie

The Washington Post develops a new industry-standard taxonomy for video fact checking

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VTC Digital Content Center

Fallstudie

VTC establishes a dedicated digital video newsroom and drives channel growth

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Vox

Fallstudie

Vox experiments with YouTube memberships to deepen relationships with loyal fans

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Video Volunteers

Fallstudie

Video Volunteers upskills community journalists to help them tell local stories that appeal to wide audiences

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El Universal

Fallstudie

To accelerate digital video growth, the Mexican publisher integrated YouTube’s customizable video player into its O&O sites

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tvOne

Fallstudie

tvOne invests in digital video capabilities and partners with new creatives to reach younger audiences

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TVO

Fallstudie

TVO invests in digital video capabilities to give underrepresented Indigenous groups and communities an online voice

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Tribune

Fallstudie

Tribune leans into digital video and gives underrepresented people and issues a voice

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TV Asahi

Fallstudie

TV Asahi integrates YouTube and Google maps in a new website to commemorate the March 2011 earthquake

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TKM

Fallstudie

TKM finds innovative ways of video news storytelling to engage young audiences

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Telemundo

Fallstudie

Telemundo formulates plan to test Youtube-first series to engage a new audience

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De Telegraaf

Fallstudie

Telegraaf Media Groep built a YouTube strategy around content and Partner Sales to increase their revenue

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TBS

Fallstudie

TBS develops a virtual newscaster to more efficiently create digital video content and reach younger audiences

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Telefe Noticias

Fallstudie

Telefe Noticias centralizes digital video workflows to help newsrooms efficiently and effectively tell local stories

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Sure and Share Center (MCOT)

Fallstudie

Sure and Share Center launches a new YouTube channel to publish fact checking videos

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Stern

Fallstudie

Stern experiments with content formats to drive engagement with younger viewers

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SPIEGEL TV

Fallstudie

SPIEGEL TV combines archival footage with bespoke digital video content to test new formats and engage younger audiences

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ShepHertz

Fallstudie

ShepHertz helps regional publishers across India with digital video transformations

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ProPublica

Fallstudie

ProPublica unleashes the power of digital video for investigative journalism

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Rogue Rocket

Fallstudie

YouTube creator Phil DeFranco launches a new brand and channel to expand news network

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Reforma

Fallstudie

Grupo Reforma transition to a multimedia newsroom and grows its audience

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Refinery29

Fallstudie

Refinery29 empowers digital video journalists and experiments with new formats

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Postmedia

Fallstudie

Postmedia creates a new video-first brand to connect with younger audiences

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PBS

Fallstudie

PBS NewsHour evolves digital video to meet the demands of today's audiences

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Nyoooz

Fallstudie

Nyoooz develops an app to help local Hindi-speaking field reporters more easily create video content

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NOS

Fallstudie

NOS experiments with digital-first formats and forges strong connections with viewers

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Nexo Jornal

Fallstudie

Nexo invests in digital video capabilities to increase YouTube presence and grow audience

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The New York Times

Fallstudie

The New York Times leans into YouTube's audience engagement features to drive growth

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NDTV

Fallstudie

NDTV aligns TV and digital video to drive platform interactivity and audience engagement

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kumparan

Fallstudie

kumparan empowers regional journalists and increases the quality of video content published on its platform

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NBC News

Fallstudie

NBC News introduces new AR capabilities to enhance news content

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Narasi

Fallstudie

Narasi empowers investigative reporters and community correspondents, and drives channel growth

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Jovem Pan

Fallstudie

Jovem Pan undergoes a digital video transformation to grow its multi-platform news content

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MyNews

Fallstudie

MyNews experiments with formats, channel memberships, and new partnerships to drive sustainable growth

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iNews

Fallstudie

iNews trains hundreds of young reporters to publish news videos shot on smartphone

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Milenio

Fallstudie

Grupo Milenio experiments with an evergreen 'soft' news format to engage new audiences

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Legit

Fallstudie

Legit.ng invests in digital video capabilities and engages the Hausa-language community

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JTBC

Fallstudie

JTBC integrates digital video into its newsroom and tests new formats to engage younger readers

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Imagen

Fallstudie

Imagen Digital experiments with digital-first video formats to better engage YouTube audiences

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HugoDécrypte

Fallstudie

HugoDécrypte experiments with new formats to make news and current affairs more accessible to younger audiences

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HTV

Fallstudie

HTV integrates digital video into its TV newsroom and launches a YouTube news channel

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The Hill

Fallstudie

The Hill invests in building its YouTube channel to better engage audiences and drives impressive growth

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India Today

Fallstudie

India Today expands eight local channels under the "Tak" brand and grows its digital audience

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The Guardian

Fallstudie

The Guardian invests in digital video to drive audience growth

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Grupo América

Fallstudie

Grupo América transitions from a traditional media publisher to a digital-first organization

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Graham

Fallstudie

Graham Media Group overhauled technology infrastructure to empower local newsrooms

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The Guardian Nigeria

Fallstudie

The Guardian Nigeria builds a digital newsroom and establishes their voice in the digital video news space

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GMA Network

Fallstudie

By leaning into digital-first video, GMA reinvigorates their traditional media brand, engages a new audience, and reduces production costs

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Global News

Fallstudie

Global News restructures their digital video team and experiments with new formats to grow channel

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GEDI

Fallstudie

Gedi makes live video the cornerstone of its digital offering and drives growth across brands

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Gaon Connection

Fallstudie

Gaon Connection expands its rural journalism initiative and gives a voice to community journalists throughout India

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Fox News

Fallstudie

Fox leans into latest YouTube tools and features to grow subscribers and revenue

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FiveThirtyEight

Fallstudie

FiveThirtyEight doubles down on its YouTube presence to drive channel growth

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The Financial Times

Fallstudie

The Financial Times hones its digital video strategy and explores new formats to grow audience loyalty

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Filo.news

Fallstudie

Filo.News expands digital video capabilities, experiments with new formats, and sees huge audience growth

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Factly

Fallstudie

Factly uses digital video to make complex government policies and processes accessible to a broad audience

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Eyewitness News

Fallstudie

EWN invests in digital video capabilities to increase the quality and quantity of video production

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Europa Press

Fallstudie

News agency Europa Press empowers reporters to transition from text to multimedia reporting

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The Economist

Fallstudie

The Economist tests a multi-format content strategy and drives huge channel growth

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Eastern Broadcasting Company

Fallstudie

EBC leans into livestreaming and increases audience engagement and revenue

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DataBaaz

Fallstudie

DataBaaz uses data-driven digital video storytelling to highlight important issues to Indian youth

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Dagbladet

Fallstudie

Dagbladet uncovers the formula for live breaking news and significantly grows audience

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Complex

Fallstudie

Complex Networks experiments with new formats to bring hard news topics to life

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Ciaopeople

Fallstudie

Ciaopeople invests in digital video capabilities to go live 24/7

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Channels TV

Fallstudie

Channels TV lays the foundation for sustainable digital video operations

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CBS News

Fallstudie

CBS News develops an app feature to alert audiences about live events and breaking news

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BuzzFeed News

Fallstudie

BuzzFeed News builds a video newsroom and experiments with formats to improve YouTube performance and grow subscriber base

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Brut

Fallstudie

Brut adapts its content formats to deepen engagement with the YouTube audience

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BhaDiPa

Fallstudie

Digital native BhaDiPa engages young people in news and current affairs through live stream town halls and infotainment formats

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Bloomberg

Fallstudie

Bloomberg creates high performing video formats for audio podcasts

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Band

Fallstudie

Band integrates a diverse video team into its newsroom and creates digital-first content to engage young audiences

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Atresmedia

Fallstudie

Atresmedia leans into native digital video and grows online audience

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The Atlantic

Fallstudie

The Atlantic experiments with content formats to help grow YouTube subscriber base

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Asianet News

Fallstudie

Asianet News develops an AI translation engine to automatically convert videos into different Indian vernacular languages

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Thairath

Fallstudie

Thairath creates an online marketplace for digital news footage to empower freelancers and broadcasters

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Arena Holdings

Fallstudie

Arena Holdings invests in human resources, technology, and training to elevate the quality of their digital journalism

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Advance Local

Fallstudie

Advance tests a new digital video format to tell stories that engage local audiences

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ABS-CBN

Fallstudie

ABS-CBN embraces digital video and explores new ways of engaging audiences

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How personalization helped media publisher Astro double its content engagement in Malaysia

Fallstudie

Astro doubles content engagement with a personalized approach to content recommendation.

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Sky: Scaling for success with Sky Q diagnostics

Fallstudie

Sky News sets Guinness world record for live video streams using Google Cloud Platform.

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The Motley Fool increases order page conversion rate by 26% with Optimize 360

Fallstudie

The Motley Fool increases order page conversion rate by 26% with Optimize 360.

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El Mundo improves user ratings and engagement with Material Design

Fallstudie

El Mundo improves user ratings and engagement with Material Design.

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The Telegraph: Delivering the future of news today

Fallstudie

Telegraph Media Group builds enterprise data warehouse for real-time data analytics using Google Cloud Platform.

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Forbes: Transforming digital business publishing

Fallstudie

Forbes: Transforming digital business publishing

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PRISA Group: Breaking news and driving engagement with better analytics

Fallstudie

PRISA Group: Breaking news and driving engagement with better analytics

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Glamour.de connects offline and online shopping experiences with Google Play Billing

Fallstudie

Glamour.de connects offline and online shopping experiences with Google Play Billing.

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Android Developer Story: Nabd improves reader engagement with Material Design

Fallstudie

Nabd improves reader engagement with Material Design.

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View and analyze your app's ratings and reviews

Fallstudie

The Economist Espresso increases ratings by launcing ratings requests.

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AMP helps the Washington Post increase returning users from mobile search by 23%

Fallstudie

Washington Post increase returning users from mobile search by 23% with help from AMP.

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A FASTER REDDIT WITH ACCELERATED MOBILE PAGES

Fallstudie

Reddit is creating web pages that load almost instantly by leveraging AMP.

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AMP makes Gizmodo 3x faster on mobile

Fallstudie

Gizmodo gets 3x faster on mobile with AMP.

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Slate gets efficient with AMP

Fallstudie

Slate gets efficient with AMP.

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Hearst integrates key partner and product solutions on AMP

Fallstudie

Hearst integrates key partner and product solutions on AMP.

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Forbes - Redefining Modern Web Development

Fallstudie

Redefining Modern Web Development.

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AMP Camp

Fallstudie

Noteworthy AMP pages on the web, using key AMP features.

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Wired AMP’s its 20+ year archive to meet audiences online

Fallstudie

Wired AMPs its 20+ year archive to meet audiences online.

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Jagran New Media boosts traffic by 115% and revenue by 4.5X by expanding AMP strategy

Fallstudie

Jagran New Media boosts traffic by 115 percent and revenue by 4.5X by expanding AMP strategy.

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Our holistic approach to partnering with Hearst Newspapers to meet its business needs

Fallstudie

A holistic approach to our partnership with Hearst Newspapers

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Built by you. Powered by us. Experienced by billions.

Fallstudie

Aftenposten improves retention by allowing readers to customize notifications.

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Product Innovation with the New York Times

Fallstudie

How the New York Times and Google collaborate to drive technological innovation

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Asahi.com uses a paired AMP approach for their free articles

Fallstudie

Asahi Shimbun Digital: Improving monetization of digital newspaper while designing for speed and UX

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KG Media’s AMP optimizations resulted in a 34% uplift in overall mobile web revenue and a 6.3x increase in monthly AMP revenue

Fallstudie

KG Media: The path to building great experiences for Indonesian users with AMP

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Volkswagen and EL PAÍS increase conversions by 76% with the first end-to-end AMP campaign

Fallstudie

Volkswagen and EL PAÍS increase conversions by 76% with the first end-to-end AMP campaign.

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RCS MediaGroup reports good news with AMP and PWA

Fallstudie

RCS MediaGroup reports good news with AMP and PWA.

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Promoting Digital Sustainability by Driving User Loyalty and Engagement

Fallstudie

Portale Bambini promotes digital sustainability by driving user loyalty and engagement.

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Lesson from GNI Audience Lab Member Bridge MI on growing loyal readers

Fallstudie

Bridge Michigan grows loyal readers through GNI Audience Lab

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Amplify Social Traffic with Sharing Icons

Fallstudie

Amplify Social Traffic with Sharing Icons

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Driving Returning and Engaged Users with Web Push Notifications

Fallstudie

Driving Returning and Engaged Users with Web Push Notifications

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Sankei Digital enabled data-driven decision making to assess website engagement, user consumption, and pave the path to subscriptions

Fallstudie

Sankei Digital enabled data-driven decision making to assess website engagement, user consumption, and pave the path to subscriptions

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How local news publishers engage with digital transformation and build sustainable business models in Japan

Fallstudie

How local news publishers engage with digital transformation and build sustainable business models in Japan

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NZME boosts engagement with a bespoke content recommendation engine

Fallstudie

NZME boosts engagement with a bespoke content recommendation engine

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Complex Networks increased the number of shoppers purchasing by 300% on the Complex SHOP using NCI

Fallstudie

Complex Networks increases purchases by 300% using News Consumer Insights

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Jagran New Media increases user engagement with a content planning big data solution

Fallstudie

Jagran used a content planning solution to improve user engagement across valuable user segments

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Buzzing towards victory with native: BuzzFeed on DFP

Fallstudie

BuzzFeed uses DoubleClick to support its international mobile growth.

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Turkish News Brand Milliyet Creates New Revenue Stream with DoubleClick

Fallstudie

Milliyet creates a new revenue stream for their business using DoubleClick products.

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Android Developer Story: The New York Times

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The NY Times uses Google Play Billing to maximize subscriber growth.

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iLMeteo forecasts Mobile growth, uses DoubleClick to monetise accordingly

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Il Meteo uses DoubleClick to successfully monetise their website and apps.

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The Telegraph Embraces DoubleClick's Programmatic Solutions to Increase Revenue by 126%

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The Telegraph increases revenue by 126% with Ad Exchange.

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Using private marketplaces in Ad Exchange, Condé Nast revenue leaps 800%

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Condé Nast revenue leaps 800% using private marketplaces in Ad Exchange.

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G+J doubles programmatic and mobile revenue

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G+J doubles programmatic revenue and 10X mobile revenue growth.

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Postmedia increases direct sales efficiency with Programmatic Guaranteed

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Postmedia increases direct sales efficiency with Programmatic Guaranteed.

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Improving yield, speed and control with DoubleClick for Publishers First Look and exchange bidding

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Gannett maximizes demand for all their inventory with First Look.

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Growing engagement with native ads: The New York Times’ approach

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The New York Times grows engagement with Native Ads.

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Aller Media increases viewability with Native Ads on Google Ad Manager

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Aller Media increases viewability with Native Ads on DoubleClick.

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The Economist Boosts its Digital Business with DoubleClick

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The Economist boosts its digital business management with DoubleClick.

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Google Surveys 360: BuzzFeed Case Study

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BuzzFeed uses Google Surveys 360 to test ad effectiveness.

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Programmatic Guaranteed with custom creatives delivers scale for Vox Media

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Programmatic Guaranteed with custom creatives delivers scale for Vox Media.

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Android Developer Story: Le Monde increases subscriptions with Google Play Billing

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Le Monde increases subscriptions with Google Play Billing.

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Android Developer Story: Domain increases installs by 44% with Material Design and Google Play services

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Australia's leading real estate organization is using native ads to grow revenue, increase operational efficencies and provide adverstisers with more engaging formats.

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Google Surveys: Empowering digital journalism with the Trinity Mirror

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The Trinity Mirror uses Google Surveys to support their editorial and monetization strategy.

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Clarin, Havas, and Clorox team up to deliver high-impact ads with Programmatic Guaranteed

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Clarin, Havas, and Clorox team up to deliver high-impact ads with Programmatic Guaranteed

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Grupo Reforma boosts conversion rates by 43% using Subscribe with Google

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Grupo Reforma boosts conversion rates by 43% using Subscribe with Google.

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Unidad Editorial grows mobile CTRs 4x with cross-screen Native Ads on DoubleClick

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Unidad Editorial grows mobile CTRs 4x with cross-screen Native Ads on DoubleClick.

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Winning The Breaking News Battle With AMP and Google News

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10up uses AMP and Google News Sitemap to increase performance for breaking news stories

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Indonesian Publishers Optimize and Monetize Their Websites, Resulting in a 95% Uplift in Digital Revenue

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Indonesian publishers optimize and monetize their websites, resulting in a 95% uplift in digital revenue

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Making a Case for Programmatic

Fallstudie

Making a Case for Programmatic

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Sanoma: Serving Subscriptions With the Help of Technology

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Voice of San Diego pivots its signature live event into a virtual summit, growing attendance and revenue

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Voice of San Diego identifies new audience, revenue opportunities with virtual events

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Voice of San Diego pivots its signature live event into a virtual summit, growing attendance and revenue

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essen & trinken gets foodies cooking across surfaces using Subscribe with Google

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essen & trinken used Subscribe with Google to find a creative tech solution for a user need.

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Define Your Channel's Voice (ft. Vox)

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Publishers use YouTube to fuel their storytelling and reach new audiences.

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When computers learn to swear: Using machine learning for better online conversations

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Using machine learning for better online conversations.

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How journalists can tell compelling stories using VR

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How journalists can tell compelling stories using VR.

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Flourish helps journalists create easy data visualizations

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Flourish helps journalists create easy data visualizations.

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What the Guardian Learned From Its Groundbreaking VR Piece

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What the Guardian Learned From Its Groundbreaking VR Piece.

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Fact Checking the French Election with CrossCheck, A Collaborative Reporting Initiative

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Fact Checking the French Election with CrossCheck, A Collaborative Reporting Initiative.

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Electionland: A deeper look into our first collaborative reporting initiative

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A look at Electionland, a collaborative reporting initiative to cover the US election.

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A seat at the table: Google News Lab & Euronews talk to French voters in 360

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Euronews & VR Stoytelling during the European elections in 2017.

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Impacto.jor: uma coalizão para medir o impacto do jornalismo no Brasil

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Impacto.jor: A coalition to measure the impact of journalism in Brazil.

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A new machine learning app for reporting on hate in America

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A new machine learning app for reporting on hate in America.

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Building trust online by partnering with the International Fact Checking Network

Fallstudie

Building trust online by partnering with the International Fact Checking Network.

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Experimenting with VR at the South China Morning Post

Fallstudie

Google News Lab and the South China Morning Post partnered to create an immersive virtual reality project tracing the history of Hong Kong from British Rule to present day.

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The Washington Post: Combining world-class journalism with the latest technology

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The Washington Post: Combining world-class journalism with the latest technology

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Rappler empowered its news organization with better user data to achieve digital sustainability

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Rappler leverages GNI Data tools to achieve sustainable digital growth. The team uses News Consumer Insights (NCI) to improve reader loyalty and Realtime Consumer Insights (RCI) to optimize content and distribution strategies.

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Reader Engagement leads to 10x Programmatic Revenue

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Portale Bambini & ExMarketplace use News Consumer Insights to understand its audience, drive user loyalty and optimize ad revenue.

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Dainik Jagran improved engagement during India’s General Election by Taking advantage of a cultural moment

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Dainik Jagran uses News Consumer Insights (NCI) and Realtime Consumer Insights (RCI) to boost engagement strategy during India’s 2019 General Election.

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Netzwelt boosts engagement with a site redesign informed by News Consumer Insights

Fallstudie

To optimize for reader loyalty, Netzwelt used the NCI tool and analytical framework to inform their site redesign.

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Project FUSE and Local Media Consortsium: Helping news publishers leverage first party data

Fallstudie

Digital Transformation and Local News Media

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WRAL boosted newsletter signups

Fallstudie

In partnership with News Consumer Insights, WRAL.com drove +15% newsletter subscribers over the past 12 months.

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Johnston Press drove engagement through newsletter subscriptions

Fallstudie

Johnston Press is one of the biggest publishers in the UK regional press with 300 weekly newspapers, 18 daily titles and 323 local websites. Each month their news brands touch the lives of more than 29m people across our publishing regions, delivering extensive coverage of local news, events and information

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News & Media Group reached new users

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Lee Enterprises Tripled Digital Subscriptions

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Business Insider grew their subscription business

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Buzzfeed News launched a contribution model

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The New Yorker improved their subscription performance

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Village Media improves their overall reader engagement

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Proto Thema expanded audience outreach through new channels

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Klix increased engagement through better understanding their readers

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TIME improves user engagement by 40% with help from the Google News Initiative

Fallstudie

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Complex Networks increases purchases by 300% using News Consumer Insights

Fallstudie

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